BAILEY COWAN
Midvale,Utah
Overview
7
7
years of professional experience
Work History
Digital Content Coordinator
CW Urban
Centerville , UT
04.2022 - Current
- Managed content distribution to online channels and social media platforms.
- Used content management system to analyze user engagement and website traffic metrics.
- Created digital content through photography, videography, and drone footage.
- Edited and sourced images and videos using Adobe Illustrator, Canva, and Adobe Premiere.
- Planned multiple events including photoshoots, holiday parties, open houses, and groundbreaking events.
Photographer
Self
Salt Lake City, UT
08.2018 - Current
- Photographed special events, parties and portraits.
- Adjusted apertures, shutter speeds and camera focus according to combinations of factors, including lighting, depth of field, subject motion and exposure speed.
- Defined image requirements and planned photographic events.
Gigi Pip Social Media Manager
Social Media
Salt Lake City, UT
07.2021 - 03.2022
- Developed marketing content such as social posts, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Presented monthly reports on social platform metrics and KPIs
- Owned Gigi Pip’s social media accounts, including Instagram, Facebook, Facebook Groups, Pinterest, YouTube, Tik Tok, etc.
- Increased Instagram follower account from 246K to 276K.
- Increased engagement across platforms by 62.7%
- Created, maintained and updated social media calendar.
Photography Assistant / Stylist
Five Dancewear
Centerville , UT
09.2020 - 06.2021
- Collaborated with clients to plan shoots and boost satisfaction with photos.
- Assisted imaging team members with product styling, prep and post production.
- Cropped, manipulated and performed color balance for final images.
- Collaborated successfully with various personalities and work styles.
Fulfillment and Social Media Specialist
Five Dancewear
Centerville , UT
09.2020 - 06.2021
- Developed social media content and scheduled posts to coincide with target audience usage.
- Collaborated with public relations team to identify positive or negative customer feedback regarding media content.
- Picked products from designated locations using various tools and transferred to appropriate areas for further processing.
- Selected products and items from shelves and pallets for customer orders.
- Labeled boxes and placed in outbound collection areas.
- Fulfilled orders quickly to accomplish challenging daily objectives.
Social Media Assistant
Hey Grill Hey
Bluffdale, UT
09.2018 - 04.2019
- Hey Grill Hey and Backyard BBQ blogs
- I engaged the followers by posting content daily, responding to potential customers, answering questions, posting recipes every few hours, and updating social media accounts with new information.
- This provided new experience for social media and how to truly run it.
- Engaged and communicated one-on-one with online customers via social media messaging, generated brand awareness and promoted positive product impressions to increase sales.
Education
Bachelor of Science - Communications/Public Relations
Utah Valley University
Orem Utah12.2021
Associate of Science - General Studies
Weber State University
Ogden Utah04.2020
High School Diploma -
Rock Springs High School
Rock Springs, WY05.2017
Skills
- Tracking, reporting, and analyzing performance in social media
- Oversight of multiple digital channels such as Facebook, Instagram, Pinterest, and TikTok
- Proficient in Google analytics
- Networking and relationship building
- Proficient in Canva, Adobe Illustrator, Final Cut Pro, ASANA, Adobe Premiere, and Planoly
- Copywriting
- Occasional event planning
Accomplishments
I was a member of the Weber State Dance Team for three years where I served as an ambassador for the school, at community and school functions. I managed social media for two years on the team, where I generated content and engaged followers. I maintained an athletic scholarship for my time being on the team. I earned recognition for my high GPA and commitment to the school, by receiving the Student Athlete Scholar Award for two years. During this time I was also part of the Nationals Honors Society for my grade point average. I just recently received my Bachelor's degree in Communications from Utah Valley University.
Timeline
Digital Content Coordinator
CW Urban
04.2022 - Current
Gigi Pip Social Media Manager
Social Media
07.2021 - 03.2022
Photography Assistant / Stylist
Five Dancewear
09.2020 - 06.2021
Fulfillment and Social Media Specialist
Five Dancewear
09.2020 - 06.2021
Social Media Assistant
Hey Grill Hey
09.2018 - 04.2019
Photographer
Self
08.2018 - Current
Bachelor of Science - Communications/Public Relations
Utah Valley University
Associate of Science - General Studies
Weber State University
High School Diploma -
Rock Springs High School
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