BAILEY FARRELL
Brand Manager
San Diego,CA
Summary
Brand Manager with over six years of successful experience in building and strengthening brands, and developing strategic marketing plans. Recognized consistently for performance excellence and contributions to success in the marketing industry. Strengths in leadership and relationship building backed by education and experience.
Overview
6
6
years of professional experience
Work History
Creative Project Manager
MGM Resorts International
Las Vegas, Nevada
06.2020 - 09.2021
- Executed marketing strategies while prioritizing, managing, and identifying risks, and presenting solution-oriented options to project stakeholders.
- Partnered with senior leadership and creative team to create SOPs which resulted in 30% improvement on speed-to-market.
- Maintained timeline and budget guidelines for daily operations and all projects.
- Oversaw production of photography, videography, broadcast, digital, and traditional creative.
- Hired, developed, and managed creative services team of internal employees and freelancers.
Account Manager, Advertising & Content
MGM Resorts International
Las Vegas, Nevada
08.2019 - 06.2020
- Lead the ideation, creation, and execution of rebranding campaigns for Hotels, F&B, Entertainment, and Nightlife.
- Analyze data to present competitor analyses to senior leadership and forecast market trends to build strategic G2M plans.
- Execute fully integrated campaigns leveraging social media, email/direct marketing, media, public relations, web, and on-property activations.
- Design and present tactical workshops and leadership seminars to internal department.
- Conduct monthly budget reporting.
- Collaborate with internal and external partners, including designers, project managers, creative directors, producers, vendors, and other key stakeholders.
- Manage and mentor five internal account supervisors and two coordinators.
Account Supervisor, Advertising & Content
MGM Resort International
Las Vegas, Nevada
08.2017 - 08.2019
- Helped to develop key client partnerships by seamlessly overseeing workflow, learning clients' business and delivering key presentations.
- Partnered with account team manager to drive long-term account planning, growth and success.
- Conceived, developed and executed marketing communications and promotions on client's behalf, matching strategies to client marketing objectives and strategies.
- Provided strategic recommendations and managed agency resources to fulfill client's marketing needs.
- Contributed ideas to concept development, strategic planning and business operations.
- Managed over 300 projects per quarter.
Assistant Account Executive, PR & Social Media
Trosper Communications
Henderson, NV
06.2016 - 08.2017
- Managed 13 client accounts in B2B, Retail, Public Safety, and nonprofit.
- Provided guidance to clients and account teams on mass media communications strategies.
- Developed press releases, articles, newsletters and other marketing materials.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Implemented social media content calendars and analytic reporting.
Account Coordinator, PR & Social Media
Trosper Communications
Henderson, NV
04.2015 - 06.2016
- Oversaw company media budget, increasing cost efficiency and sales by 45%.
- Supported upcoming projects and promoted new product launches.
- Supervised online and offline ad campaigns, reporting on results.
- Fostered relationships with vendors to promote positive working relationships.
Education
Bachelor of Arts - Journalism & Media Studies
- Elected Vice President of Finance for student organization of over 100 members.
Master of Arts - Leadership
- Maintained a 4.0 GPA
- Presented thesis to Las Vegas City Officials
Skills
Strategic Planning
Brand Development
Public Relations
Social Media Management
Relationship Building and Management
Project Management
Timeline
Creative Project Manager - MGM Resorts International
06.2020 - 09.2021
Account Manager, Advertising & Content - MGM Resorts International
08.2019 - 06.2020
Account Supervisor, Advertising & Content - MGM Resort International
08.2017 - 08.2019
Assistant Account Executive, PR & Social Media - Trosper Communications
06.2016 - 08.2017
Account Coordinator, PR & Social Media - Trosper Communications
04.2015 - 06.2016
University of Nevada - Las Vegas - Master of Arts, Leadership
University of Nevada - Las Vegas - Bachelor of Arts, Journalism & Media Studies