Baldomero Garza

Work History

Cofounder - Chief Sales Officer and Director of IT

MSW NUTRITION

03.2019 - Current

Built this e-commerce operation and have grown it to a $350K/ Year Business including local Austin retailers
Have maintained 70+ monthly supplement subscription customers throughout its lifespan
Have maintained a minimum of 20% sales growth year over year, every year
Oversaw divisional marketing, advertising, and new product development.
Analyzed industry trends and tracked competitor activities to inform decision-making.
Developed innovative sales and marketing strategies to facilitate business expansion.
Established and maintained strong relationships with customers, vendors and strategic partners.
Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
Initiated strategy to drive company growth and increase market share and profitability.
Created succession plans to provide continuity of operations during leadership transitions.
Formulated and executed strategic initiatives to improve product offerings.
Represented theorganization at industry conferences and events.
Created and managed social media campaigns to increase brand engagement.
Devised content strategy to effectively engage target audiences.
Conducted market research to identify new opportunities and target markets.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Optimized email campaigns to increase open and click-through rates.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Continually maintained and improved company's reputation and positive image in markets served.
Improved website visibility through development and implementation of SEO strategies.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Captured new customers by optimizing business strategies and launching products to diversify offerings.
Coordinated with design and media teams to develop high-quality creative assets.
Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Provided security maintenance and patching on website interface to maintain viability after launch.
Ran debugging tools to eliminate flaws and glitches prior to publishing.
Oversaw technical issues and troubleshooting requests to resolve user problems.
Configured and purchased domains for websites.
Adhered to SEO best practices while designing sites.
Conceptualized, planned and executed original designs for wide range of website properties.
Coded websites using HTML, CSS, JavaScript, and jQuery languages.
Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX, and JSON coding.
Troubleshot issues with websites and fixed scripting and use issues.
Engaged with clients to plan and optimize site issues and queries.

Cofounder & Chief Innovation Officer

Mendoza Sports & Wellness (MSW LOUNGE)

04.2017 - Current

Conducted target market research to discover customer needs and analyze competitor trends.
Established team of motivated and highly skilled employees to help run business..
Set, enforced, and optimized internal policies to maintain responsiveness to demands.
Evaluated suppliers to maintain cost controls and improve operations.
Identified business development challenges and customer concerns for proactive resolution.
Established foundational processes for business operations.
Introduced new methods, practices, and systems to reduce turnaround time.
Networked with other businesses and customers to increase sales opportunities and contacts.
Developed marketing materials and campaigns to boost brand awareness and customer engagement.
Recruited, interviewed and hired new staff members and developed training materials for employees.
Created and maintained customer-centric culture to drive customer satisfaction and expand customer base.

Cofounder & CEO

How Do You Health Network

03.2021 - Current

Established team of motivated and highly skilled personnel to help run business.
Networked with other businesses and customers to increase sales opportunities and contacts.
Coordinated schedules and timelines for events.
Designed and implemented efforts to publicize events and promote sponsorships.
Created and maintained event expenditures, budgets and timelines in job-related software.
Performed event coordination for larger parties and gatherings.
Arranged availability of audio-visual equipment, transportation and displays for various types of events.
Attended conferences and events to stay up-to-date with industry trends and planning standards.
Managed event logistics and operations.
Brainstormed and implemented creative event concepts and themes.
Evaluated and selected service providers and vendors according to customer requirements.
Coordinated florists, photographers, and musicians for events.
Maintained high department standards in production of media and video projects.
Effectively operated camera, audio and production equipment during staffing shortages.
Oversaw post-production editing, special effects, music selection and performance's overall tone.
Teamed with other production staff to collaborate on final production products and project timelines.
Regulated sound qualities and volume levels during recording sessions to produce desired outcomes.
Separated instruments, vocals and peripheral sounds and mixed during post-production stage.
Mixed voices, music and taped sound effects for live performances and pre-recorded events.
Mixed and edited audio for live and recording events.
Operated and troubleshot sound systems for various events.
Performed sound quality checks and front-of-house mixing to maintain company sound system.
Collaborated with artists, producers and engineers to create audio recordings.

Podcast Host & Producer

How Do You Health Network

04.2019 - Current

Researched and analyzed newsworthy events, trends and issues.
Facilitated live coverage of special events, promotions, and sports matches.
Interviewed local and international celebrities to raise brand profile and build listener engagement.
Developed engaging content for listeners and guests, including competitions, interviews and phone-ins.
Attended press conferences and other media events to gather relevant information and quotes for stories.
Attended promotional events to create podcast awareness and build listener reach.
Edited, proofread and fact-checked content for accuracy.
Recorded and edited high-quality interviews and audio clips for broadcast.
Engaged listeners through social media platforms to increase podcast visibility.

Executive Sales Professional

Cutco Cutlery

07.2004 - 04.2017

Costco Retail Demonstrator - Program Founder -Helped design, plan, and implement CUTCO's first retail sales program in a trade show-like environment inside stores, from scratch. Responsible for sales package development and sales training for new hires with a program target of $1M / year. Responsible for personal selling in the program as well.
Divisional Fair & Show Coordinator, Gulf Coast Division - Tasked with revamping a stagnant program, while focusing and leading from personal sales perspective as a CSP. Responsible for identifying, recruiting, training, and leading top sales people at Cutco, for sales in a trade show environment, for a division that span eastern Texas and southern Louisiana. Performance Highlights: Grew program from roughly $200k / yr to $700K after first year, and $1M+ after second year
Cutco Sales Professional - Houston, TX (May 2012 - Jan 2015) Responsible for residential sales and consulted with realtors, lenders, and business owners to brand themselves and gain future referrals with truly unique closing and referral gifts. By using creative marketing ideas, client gifts turn into long-term branding tools. Performance Highlights: Generated $350,000+ in personal Cutco sales through in home/business one-on-one presentations. Generated new leads constantly through a referral basis and trade shows. Responsible for servicing and maintaining a client list of over 2,000. Grew program from having 5 sales people doing less than 75 events, to a program having 25+ sales people doing over 300 events a year.
District Manager - El Paso / San Antonio (May 2007 - May 2012) Recruit and train sales representatives for the sale of CUTCO products in an in home setting. Build a network of recruiting sources with schools, career fairs, online media, personal references, and social networking. Recruited and Trained 1600+ sales representatives through recruiting network.
Created and successfully executed business plans including recruiting projections, budgets and sales goals
Developed problem-solving and critical thinking skills though meeting goals in the face of day-to-day sales and recruiting challenges
Coached representatives and management candidates in goal-settings, time management, and interpersonal communications

• Utilized public speaking skills with audiences of over 100 through presentation of training topics including advanced

sales skills, time management, and interpersonal communications

• Generated over $2.5 Million in sales of Cutco Cutlery through the teaching and mentoring of one-on-one in home

presentations with focus on customer service.

• Sales growth every year of being a District Manager highlighted by an 24% in 2009

• 7 District Manager Promotions

• 6 Branch Manager Promotions

optimized sales approaches based on account, competitor and general market trends.
Achieved sales targets by prospecting, qualifying and converting leads.
Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

Summary

Overview

Work History

Cofounder - Chief Sales Officer and Director of IT

Cofounder & Chief Innovation Officer

Cofounder & CEO

Podcast Host & Producer

Executive Sales Professional

Education

MBA - Marketing

Bachelor of Science - International Business, IT, & Philosophy

Skills

Websites

Spanish

Languages

Timeline

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