Business
Hi, I’m
Banga Mwenda
College Sophmore
Richmond,VA
Summary
Driven market researcher with experience in many industries. Skilled in creating engagement funnels for physical and online business, and creating streams of revenue.
Overview
5
years of professional experience
Work History
The Martin Agency
Marketing Intern
03.2023 - 03.2023
Job overview
- Led a creative team by planning and strategizing of marketing campaigns for companies including, AXE, Anheuser-Busch and many other top companies.
- Collaborated with team members to help expand marketing channels.
- Contributed to mock-ups, email campaigns, and social media content.
- Sat with marketing team members to learn new tasks and determine best tactics for solving challenges.
- Participated in brainstorming meetings to develop marketing collateral.
- Shadowed meetings and observed marketing director to grow professional experience.
- Researched competitor trends and interpreted findings, reporting conclusions to supervisor.
- Prepared persuasive sales and marketing presentation materials to engage clients.
- Tracked key performance indicators to measure success of campaigns.
Self-employed
Clothing Brand Owner
05.2022 - Current
Job overview
- Conducted research to determine brand positioning and messaging.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Created and managed budgets to maximize brand reach and engagement.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Compiled product and customer data to generate informed profit projections.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
Self-employed
Blogger
11.2022 - Current
Job overview
- Created dynamic graphics to accompany blog posts.
- Maintained aesthetics of blog through images and troubleshooting issues.
- Researched creative topics to write, edit and create layouts for new articles and features.
- Posted regularly on blog and other social media outlets to increase retention, acquisition rates and levels of engagement with blog.
- Studied and commented on current news and trends.
Self-employed
Sports Videographer
02.2022 - Current
Job overview
- Set up for shots according to production schedules, weather, and lighting conditions and available equipment.
- Worked closely and communicated regularly with clients to understand and capture vision on video.
- Utilized variety of video formats and equipment to create desired audiovisual effects.
- Produced videos according to client specifications, including desired length, style and pace.
- Managed and archived media from location through post-production process.
- Operated video cameras in various environments, adjusting settings appropriately for outdoor and studio.
- Supported all aspects of creative production process, from ideation through distribution.
- Developed creative approaches to video production to create unique and engaging content.
- Edited videos and rearranged shots to match creative or production requirements.
Rockitsports
Clock Operator
05.2020 - Current
Job overview
- Implemented safety standards to maintain safe player environments and limit injury risks.
- Stayed composed and professional in high-pressure and emotionally-charged situations with coaches, players and fans.
- Explained and taught regulations and rules to players and coaches.
- Retained knowledge of sporting rules and regulations for compliant adjudication.
- Maintained control of games, for safe, timely event running.
Rockitsports
Sports Videographer
04.2020 - 08.2020
Job overview
- Assisted with setting up and breaking down equipment before and after games.
- Captured live footage for basketball games during COVID-19, due to families being prohibited from entering the facilities.
Education
Southern Virginia UniversityBuena Vista, VA
Bachelor Of Business Administration + Economics from Business Economics
05-2028
Trinity Episcopal SchoolRichmond, VA
Diploma
05.2001
University Overview
- Honor Roll [Semesters 1-2: 2020-2023]
- Head Master's List [2020-2021, 2022-2023, 2023-2024)
- Emily Huffman McLeod Scholarship Recipient
- Enrolled in AP course in [English]
- Enrolled in AP course in [Government]
- Enrolled in IB course in [Environmental Science]
- Relevant Coursework: Personal Finance
- [3.293] GPA
- FAME Club (Finance, Advertising, Marketing, & Entrepreneurship) - Co-Chair
- BAI (Black Alliance Initiative) - Executive Board Member
- Extracurricular Activities: Richmond Forum Page, 1st Place Winner of DIME Stock Battle, Starting Varsity Soccer Midfielder
Skills
Brand Building
Accomplishments
- [1st Place Winner of DIME Stock Battle] - National financial and stock investment competition created by the DIME program which my team of 3 won 1st place and $3,000 in rewards.
- Trinity Episcopal School- Emily Huffman McLeod Scholarship Recipient
Interests
Social Media Optimization
Real Estate
Marketing
Investing
Content Creation
Sports
Art
Fashion
Design
Timeline
Marketing Intern
The Martin Agency
03.2023 - 03.2023
Blogger
Self-employed
11.2022 - Current
Clothing Brand Owner
Self-employed
05.2022 - Current
Sports Videographer
Self-employed
02.2022 - Current
Clock Operator
Rockitsports
05.2020 - Current
Sports Videographer
Rockitsports
04.2020 - 08.2020
Trinity Episcopal School
Diploma
05.2001
Southern Virginia University
Bachelor Of Business Administration + Economics from Business Economics
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