Banu A. Trentadue
Pompano Beach-Ft.Lauderdale Area,FL
Summary
Dynamic Strategic Promotion Senior Manager with 20 years of experience at WarnerMedia Discovery, excelling in marketing strategy and team collaboration. Successfully led impactful promotional campaigns that enhanced CNN en Español’s market visibility over 15 years. Demonstrates expertise in operations management, promo scheduling, and social media engagement tactics. Known for strong leadership and analytical skills that propel team performance and align with strategic objectives.
Overview
19
19
years of professional experience
Work History
Social Media Coordinator- Volunteer
POMPANO BEACH PIRANHAS SWIM TEAM
09.2022 - Current
- Responsible for Pompano Piranhas swim team’s social media presence on social platforms
- Develop, maintain, and implement social media strategy for the swim team during meets, social events, and practices to encourage audience engagement
Strategic Promotion Senior Manager
WARNERMEDIA DISCOVERY
07.2020 - Current
- Lead and manage a staff of one Assistant Manager and two Promo Schedulers maintaining strategic marketing and on-air promo placement for CNN en Español networks
- Work very closely with the VP of programming and Creative teams to set CNNE promotional initiatives and campaigns
- Construct quarterly promo analysis/reporting and present to the VP of Operations and SVP of Creative Marketing every quarter
Strategic Promotion Manager
WARNERMEDIA DISCOVERY
07.2015 - 07.2020
- Managed day-to-day operations of on-air promotion for CNN en Español On-Air scheduling unit
- Worked with Director of Media Relations/Mktg PR Liason of CNNE for barter/trade agreements
- Pulled estimated value for barter and ensured committed runs and value were met
- Served as the direct point of contact with CNNE executives, creative & programming teams, promo producers, and commercial ingest as well as sales ops units in order to enhance promotional necessities for the network
Promotion Placement Assistant Manager
WARNERMEDIA DISCOVERY
07.2012 - 07.2015
- Supervised day-to-day operations of on-air promotion for CNN en Español On-Air scheduling unit
- Oversaw the strategic placement of promotional creative and managed the daily production delivery of on-air promotion
Quality Control Specialist
WARNERMEDIA DISCOVERY
08.2010 - 07.2012
- Managed daily strategic promo inventory for CNN en Español
- Worked very closely with Español promo producers, CNNE Creative Director, and Program Manager to review up-coming promotional priorities
- Coordinated, built, and scheduled CÑN promotion using Enterprise traffic system
Promotion Scheduler
WARNERMEDIA DISCOVERY
06.2006 - 08.2010
- Responsible for the daily strategic scheduling and placement of on-air promotions for CNN domestic news networks (CNN, HLN, and CNN Airport Network) via Crossroad traffic system
- Worked closely with scheduling management to strategically place promotion, maintain, and update the on-air log throughout the day based on the constantly changing news environment
Education
Bachelor of Science - Broadcasting, Marketing
GEORGIA SOUTHERN UNIVERSITY
Statesboro, GA08.2005
Skills
- Strategic Marketing Planning
- Operations management
- Cross-Functional Teamwork
- Promotion scheduling
- Implementing Promotional Strategies
- Efficient Data Input
- Time Management Skills
- Strategic promo placement
- Social Media Strategy Development
- Digital Marketing Strategy
Languages
- Turkish, Fluent
- Spanish, Conversational
Timeline
Social Media Coordinator- Volunteer
POMPANO BEACH PIRANHAS SWIM TEAM
09.2022 - Current
Strategic Promotion Senior Manager
WARNERMEDIA DISCOVERY
07.2020 - Current
Strategic Promotion Manager
WARNERMEDIA DISCOVERY
07.2015 - 07.2020
Promotion Placement Assistant Manager
WARNERMEDIA DISCOVERY
07.2012 - 07.2015
Quality Control Specialist
WARNERMEDIA DISCOVERY
08.2010 - 07.2012
Promotion Scheduler
WARNERMEDIA DISCOVERY
06.2006 - 08.2010
Bachelor of Science - Broadcasting, Marketing
GEORGIA SOUTHERN UNIVERSITY
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