Summary
Overview
Work History
Education
Skills
Timeline
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Barbara Lynd

Overland Park,KS

Summary

Industrious Marketing Specialist offering 20 years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of graphic design, copywriting and project management. Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.

Overview

29
29
years of professional experience

Work History

Marketing Rep

Procter & Gamble
06.2009 - 08.2017
  • Collaborated with cross-functional teams to create cohesive marketing strategies that aligned with company goals and objectives.
  • Provided exceptional customer service at promotional events, fostering positive relationships with potential clients and partners.
  • Partnered with sales teams to develop and execute marketing initiatives that supported customer acquisition and retention goals.
  • Coordinated with sales and operational teams to verify alignment of marketing initiatives with company goals.
  • Determined customers' needs and provided brand awareness and recommendations to fulfill requirements.
  • Managed budget for marketing initiatives, carefully keeping spending within allocated limits.
  • Managed trade show presence, maximizing exposure and generating valuable leads for followup.
  • Created and implemented customer loyalty programs to increase customer retention and loyalty.
  • Created and launched campaigns across digital and traditional channels to drive sales.

Copywriter

River City Studio
01.2002 - 02.2004
  • Reviewed and edited final copy for accuracy and to correct grammar errors.
  • Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Formatted copy to align with project-specific guidelines.
  • Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author''s intent.
  • Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
  • Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.
  • Enhanced product visibility by writing clear and concise product descriptions for e-commerce websites.
  • Collaborated with marketing team to develop creative concepts for promotional materials and advertising campaigns.
  • Promoted collaboration within cross-functional teams by offering constructive feedback on written materials during review sessions.
  • Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement.

Marketing Director

Osborn Laboratories
05.1988 - 07.2001


  • Created content and promotional materials to drive engagement and conversions.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Directed trade show participation, maximizing exposure for company products and services.

Education

Bachelor of Arts - Psychology

Washburn University
Topeka, KS

Skills

  • Target Market Identification
  • Sales Presentations
  • Audience Engagement
  • Product Launches
  • Brand building

Timeline

Marketing Rep

Procter & Gamble
06.2009 - 08.2017

Copywriter

River City Studio
01.2002 - 02.2004

Marketing Director

Osborn Laboratories
05.1988 - 07.2001

Bachelor of Arts - Psychology

Washburn University

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Barbara Lynd