Barbara Rudolph
Communications/PR Consultant
Burlington,USA
Summary
Analytical communications specialist with robust background in delivering strategic communication solutions. Skilled in crafting compelling messages, writing/editing, expertly managing earned media initiatives, and executing communication plans. Successfully led impactful campaigns that enhanced brand visibility and stakeholder engagement. Known for achieving measurable results and fostering trust within teams.
Overview
25
25
years of professional experience
Work History
COMMUNICATIONS CONSULTANT
Burlington, MA, USA
06.2019 - Current
- Enhanced brand visibility and credibility for technology firms by implementing targeted media relations, training programs, and comprehensive writing services.
Communications Consultant & Media Counsel
ENERTIS APPLUS+
San Francisco, CA, USA
09.2022 - 04.2026
- Oversaw U.S. communications strategy for global renewable energy consultancy. Led planning and management of strategic communications and issues management. Directed content creation for articles, releases, presentations, posts, webinars, and web pages. Coordinated advertising campaigns and events to enhance outreach.
Senior Strategic Communications Manager
ORACLE CORPORATION
Bedford, MA, USA
11.2014 - 05.2019
- Partnered with senior global management to develop plans and multi-channel, multimedia branding, messaging, outreach for cloud-based SaaS solutions and managed social programs, public relations, media relations, writing projects, internal PR reporting, and agency management.
- Developed and edited insightful content for executives to enhance company visibility on emerging market trends.
- Led programming initiatives across digital media channels including blogs and social platforms (Facebook, Twitter, YouTube, and LinkedIn) and websites. Established a new Twitter channel to enhance executive leadership's online presence.
President
RUDOLPH COMMUNICATIONS
Burlington, MA, USA
01.2002 - 10.2014
- Founded firm and supported PR programs for over 20 SMB companies. Assisted various tech companies across multiple markets including:
- Software/IT Services/ Cybersecurity/ Telecommunications
- Healthcare/Pharmaceuticals/Biotechnology
- Transportation
- Education
- Energy
- Finance/Business
Education
Bachelor of Science - Psychology & English
Swarthmore College
Swarthmore, PA, USASkills
- Strategic communication planning
- Reputation enhancement/brand management strategies
- Message development
- Writing and editing
- Global media relations / media training
- Social media programs/ digital marketing
- Strategic communication counsel
- Customer engagement programs
- Analyst programs
- MS Office/HubSpot/Slack
Accomplishments
- Developed and led successful earned Articles Program for Enertis Applus+.
- Launched, wrote, and managed divisional blog for Oracle Health Sciences.
- Re-wrote website for Oracle Health Sciences.
- Named divisional editor for Oracle Health Sciences.
- Created new internal social channel for enhanced employee communications at Oracle Health Sciences.Wrote product content, strategic plans, releases, articles, blog posts, white papers, audio & video scripts for companies in 10 markets.
- Achieved two front page feature articles in the Wall Street Journal.
- Earned 50+ articles in business media including: The New York Times, The Economist, Inc., USA Today, Reuters, Bloomberg, Wired, CNN , Forbes, and more.
Timeline
Communications Consultant & Media Counsel
ENERTIS APPLUS+
09.2022 - 04.2026
COMMUNICATIONS CONSULTANT
06.2019 - Current
Senior Strategic Communications Manager
ORACLE CORPORATION
11.2014 - 05.2019
President
RUDOLPH COMMUNICATIONS
01.2002 - 10.2014
Bachelor of Science - Psychology & English
Swarthmore College
Additional Details
Software/IT Services/ Cybersecurity/ Telecommunications
- Established Weather Services International, an IBM company, as energy market leader via content and social & earned media in Bloomberg, Reuters, The Economist & outlets in UK, Norway, Russia, Finland, Sweden, & France.
- Built Relativity Technologies, as data leader via earned media, messaging & communications programs.
- Developed earned media & plans for Hewlett Packard.
- Grew Wright Line/Eaton Corp. via content, releases, white papers, webinars, and earned media.
- Established MorphoTrust as ID verification/security/biometric software pioneer in banking markets.
- Advanced MACOM as wireless semiconductor leader via analyst relations, content, & earned media.
- Established Zoom Telephonics via analyst relations, earned media, webinars, events, releases, messaging.
- Grew Winstar reputation as wireless pioneer via public relations, analyst relations, & media relations.
- Launched Orbcomm Global as LEO satellite leader via plans, content releases, and earned media.
Healthcare/Pharma/Biotech
- Built AMD Telemedicine via plans, content, releases, social media, webinars, events, & earned media.
- Developed CSOFT International’s strategy, messaging, content, and organization for healthcare website.
- Grew HealthGate reputation in medical collaboration via earned media, content, and PR programs.
- Launched Orthoview, via multi-media marketing and communications programs, releases & earned media.
- Grew Microfluidics via plans, content, articles, events, webinars, social & earned media in US and Japan.
- Grew Quadro Engineering for pharma research via articles, social programs, earned media, writing and events.
- Grew The Fitzpatrick Company in pharma research via earned media, writing, social and events
Transportation
- Established Jets.com via content, releases, & earned media in U.S. EMEA, APAC, & South America, propelling revenues from $3M to over $43M; analyst programs, acted as spokesperson/speechwriter; launched Carbon Neutral program.
- Launched Mercedes Benz as in-car, online, tech pioneer and grew CTO’s reputation via earned media.
Finance/Business
- Grew Electronic Payment Exchange (EPX), as online payment leader via content, releases, & earned media.
- Grew Beacon Benefit Investment Advisors via articles, content, earned media, & communications programs.
- Grew Brinkpoint Consulting as Board-of-Directors expert via social, ads, & articles in Directors & Boards magazine.
Education
- Developed Boston University’s IT courses internal/external communications via content and earned media.
- Built Chyten Education, as national tutoring & SAT Prep leader via earned media and public relations programs
- Expertly managed budgets/timelines/teams and assured message consistency across all channels.
Prior Experience
- Vice President of Corporate & Marketing Communications with GenuOne, Inc. in Boston, MA.
- Vice President & Senior Counsel Media Relations with Miller/Shandwick (now Weber Shandwick Worldwide) in Boston, MA;
- Senior On-Air Producer & Writer/ Editor, WRKO-AM, Boston.