BARBARA (Katie) PERSON
Galloway
Summary
Skilled community relations professional with strong background in fostering connections and facilitating communication between diverse groups. Proven track record of driving impactful community initiatives and programs. Expertise in collaboration, conflict resolution, and public outreach. Known for adaptive problem-solving and results-driven approach.
Experienced with community outreach and relationship management. Utilizes effective communication to build trust and rapport with diverse stakeholders. Track record of successfully implementing initiatives that address community needs and foster positive change.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Lead Marketing Consultant
KatBro Ltd.
Columbus, OH
10.2014 - Current
- Built and managed a full-service marketing and communications consultancy serving 75+ clients across healthcare, nonprofit, government, and small business sectors.
- Served as full-service social media strategist for clients across Meta (Facebook & Instagram), LinkedIn, YouTube, TikTok, and Pinterest — managing strategy, content creation, scheduling, paid advertising, community management, and performance analytics end-to-end.
- Developed and executed integrated communications strategies including brand messaging, content calendars, email campaigns, press outreach, and multi-platform social media.
- Led a team of designers, copywriters, and web developers overseeing full project lifecycles from discovery through delivery and compliance.
- Designed and launched brand identities from scratch, including logos, visual guidelines, websites, and multi-platform content systems.
- Advised clients on digital strategy, UX improvements, and audience engagement translating complex business goals into clear, actionable communications plans.
- Managed CRM platforms (Salesforce, HubSpot, Zoho) to build and execute targeted outreach campaigns for diverse client audiences.
- Conducted market research to identify trends, consumer preferences, and competitive landscape for informed decision-making.
- Developed comprehensive marketing strategies to enhance brand awareness and drive customer engagement.
Adjunct Instructor — Digital Media & Communications
Ohio Media School
Columbus, OH
05.2021 - 10.2023
- Taught courses in digital media production, communications strategy, writing, and personal branding to adult learners.
- Mentored students in portfolio development, showcasing their work for industry readiness.
- Mentored students on professional communication, public presentation skills, and building a marketable personal brand.
- Developed and delivered engaging curriculum for multimedia production courses.
- Facilitated hands-on workshops to enhance student skills in audio and video editing software.
Various Clients
Independent Communications Consultant
Columbus, OH
01.2011 - 01.2014
- Operated as a freelance communications specialist, developing tailored marketing and PR strategies for small businesses and community organizations.
- Produced press releases, digital campaigns, newsletters, and brand content across social media, email, and print channels.
- Guided clients on digital outreach, communications planning, and design strategy to increase visibility and community reach.
- Worked flexible hours across night, weekend, and holiday shifts.
- Used critical thinking to break down problems, evaluate solutions, and make decisions.
Community Liaison / Marketing Manager | Interim Marketing Director
Columbus Neighborhood Health Centers (now Primary One Health)
Columbus, OH
03.2007 - 10.2009
- Served as Interim Marketing Director for 6 months, providing strategic leadership over all marketing and public-facing communications for the nonprofit health organization.
- Launched the organization's first official website and social media presence, establishing a new digital communications foundation.
- Planned and executed high-profile community announcements and press conferences alongside city and county health department officials.
- Produced press releases, newsletters, event content, and fundraising campaign materials targeting diverse community audiences.
- Represented the organization at board meetings, serving as the marketing and communications voice at the leadership level.
Education
No Degree - Communications & Public Relations
Ohio Dominican University
Columbus, OH05-2010
Associate of Arts - Transfer Program
Columbus State Community College
Columbus, OH01-2007
High School Diploma -
Bishop Ready Highschool
Columbus, OH06-1999
Skills
- Project management
- Public and media relations
- Team leadership
- Content marketing
- Marketing strategies
- Vendor relationship management
- Graphic design
- Media kit creation
- Brand messaging
- Social media management
- Strategy development
- CRM management
- A and B testing
- Sales strategies
- Customer segmentation
- PPC advertising
- SEO strategies
- Campaign development
- Client consulting
- Design: Adobe Creative Suite, Canva, Figma
- Web: WordPress, Duda, Civic Plus
- Office: Microsoft 365, G-Suite, Teams
Accomplishments
- Supervised team of 10 staff members and 12 virtual contractors.
- Achieved the Heart of the Chamber Award by working with the Grove City Area Chamber of Commerce to design, develop and launch their award-winning farmers market.
- Collaborated with the Franklin County Commissioners Office in the development of the inaugural Diversity, Equity and Inclusion conference.
Certification
- UX/UI Design Certification — New York Institute of Art and Design (2025)
- Diversity, Equity & Inclusion in the Workplace — ESSEC Business School (2024)
- Meta Business Suite — Meta (2020)
- Inbound Marketing Certification — HubSpot (2016)
- Social Media & Content Management — SOME Academy (2016)
- Effective Fundraising — GiveButter (2023)
Timeline
Adjunct Instructor — Digital Media & Communications
Ohio Media School
05.2021 - 10.2023
Lead Marketing Consultant
KatBro Ltd.
10.2014 - Current
Various Clients
Independent Communications Consultant
01.2011 - 01.2014
Community Liaison / Marketing Manager | Interim Marketing Director
Columbus Neighborhood Health Centers (now Primary One Health)
03.2007 - 10.2009
No Degree - Communications & Public Relations
Ohio Dominican University
Associate of Arts - Transfer Program
Columbus State Community College
High School Diploma -
Bishop Ready Highschool
LEADERSHIP & COMMUNITY INVOLVEMENT
- TearBear Inc., Board President
- WomeNomic$, Founding Partner | Media & Community Relations