Barry Martens
Experienced Sales Leader
Eau Claire,WI
Summary
Dynamic sales professional with extensive experience in managing channel sales and customer acquisition. Successfully delivered $11M in regional sales, achieving a 10% growth rate. Committed to leveraging technical sales expertise and training to drive strategic initiatives and enhance partner relationships.
Overview
27
27
years of professional experience
Work History
Account Manager
Walvoil FluidPower
05.2019 - 05.2024
- Managed channel sales across WI, MN, SD, and NE, overseeing key accounts Toro, Vermeer, and John Deere to drive regional growth.
- $11M regional sales with 10% growth
- Trained channel partners, conducted sales calls, provided technical and commercial assistance, and closed sales to enhance partner performance.
- Conducted overnight travel for client meetings, dedicating 50% of nights to this purpose.
Regional Sales Manager
Concentric Hydraulics
10.2018 - 03.2019
- Led OEM and channel sales across nine states, driving strategic relationships and market penetrate
- Trained channel partners, conducted sales calls, and provided technical and commercial assistance to close sales
- Traveled overnight for 60% of the work schedule to meet with clients and partners.
Regional Sales Manager
Bucher Hydraulics
10.2015 - 10.2018
- Oversaw $10M sales region, implementing strategic initiatives to drive revenue growth.
- Managed OEM and channel sales across WI, MN, ND, and SD, enhancing market penetration.
- Prospected and presented Bucher products while addressing customers' technical and commercial needs.
Sales Development Manager
Turolla, a division of Danfoss Power Solutions
05.2012 - 10.2015
- Oversaw $18M in sales, representing ¼ of Turolla’s U.S. revenue.
- Conducted technical sales presentations, negotiated high-level deals to secure new business and improve margins, while prospecting new customers and applications.
- Managed OEM and distribution sales across 6-state region and part of Canada, enhancing market presence.
- Oversaw regional sales operations, ensuring alignment with company goals to drive strategic initiatives.
Regional Manager
FASTER INC
Maumee, Ohio
04.1997 - 05.2012
- Managed quick coupler OEM sales and marketing for Upper Midwest, leading initiatives across WI, MN, ND, and SD, and previously overseeing MB, SK, IA, and NE.
- Increased sales from $500K to $8M through attaining new customers and selling upgraded technical products.
- Conducted training classes and technical presentations, developed sales forecasts, prospected new clients, and implemented account retention activities to enhance client relationships.
Education
Associate’s degree - Fluid Power Technology
Chippewa Valley Technical College
Eau Claire, WISkills
- Channel sales
- Account management
- Sales forecasting
- Market analysis
- Strategic planning
- Negotiation strategies
- Relationship building
Qualifications:
- Accomplished professional with years of achievement-oriented experience in industrial and mobile Fluid Power
- Experience includes end-user, OEM, inside/outside sales, circuit design/implementation
- Proven track record
- Able to assume multi-phase business functions and accountability
- Leadership training graduate
Other Qualifications:
- LEAP Management Training
- Pall Filtration training
- Aeroquip Fluid Conveying training
- Vickers Core Products training
- Vickers Electrohydraulic training
- Enerpac Sales Training
- Sauer Hydrostatic training
- Honorable discharge from the Army National Guard
Timeline
Account Manager
Walvoil FluidPower
05.2019 - 05.2024
Regional Sales Manager
Concentric Hydraulics
10.2018 - 03.2019
Regional Sales Manager
Bucher Hydraulics
10.2015 - 10.2018
Sales Development Manager
Turolla, a division of Danfoss Power Solutions
05.2012 - 10.2015
Regional Manager
FASTER INC
04.1997 - 05.2012
Associate’s degree - Fluid Power Technology
Chippewa Valley Technical College