Summary
Overview
Work History
Education
Skills
Timeline
Corteva Leader of Excellence 2025
Generic

Barry Sutton

La Moille,IL

Summary

Accomplished sales professional known for building customer loyalty and executing strategic training programs. Proven ability to analyze market dynamics and implement pricing strategies that enhance profitability and drive growth.

Results-oriented sales leader with over 25 years of experience in driving sales performance and developing high-performing teams. Skilled in data-driven decision-making and market analysis, consistently achieving and exceeding sales targets while fostering strong client relationships.

Overview

38
38
years of professional experience

Work History

Sales Manager

Dairyland Seed
West Bend, WI
12.2001 - 05.2026
  • Led sales team to exceed yearly targets through strategic planning and performance management.
  • Developed and executed training programs to enhance product knowledge and sales techniques among district sales managers and dealers.
  • Analyzed market trends to identify growth opportunities and inform product positioning strategies; specifically, product placement to obtain a higher win percentage.
  • Implemented data-driven decision-making processes to optimize pricing strategies and increase profitability. Using powerBi for head to head comparisons and Granular Insights to enhance product recommendations and placements.
  • Established strong relationships with key clients, enhancing customer loyalty and retention rates.

Sales Leader

Quality Trader Inc
Huntley, IL
06.1999 - 12.2001

Built a sales team with 4 district sales people

Launched a new seed company, founded on selling seed with a premium buy back contract for grain export. Focusing on corn, soybeans and wheat.

Worked with end user customers in building the dirt to dinner plate model for the grower end user and consumer.

Contracted seed acres for expected sales of corn and soybeans.

District Sales Manager

American Cyanamid/American Home Products
Wayne, NJ
07.1997 - 06.1999

Worked in Lee and Ogle counties in Illinois

Met sales goals every year

Developed sales goals and programs for growth with each dealer, their program payments were based on them achieving the agreed upon sales targets.

Received salesman of the year in 1999

Sales and Plant Manager

Growmark Inc LaSalle County Farm Supply
Ottawa, IL
06.1988 - 05.1995
  • Oversaw daily operations, ensuring compliance with safety and quality standards.
  • Implemented process improvements, reducing waste and enhancing efficiency across production lines.
  • Managed inventory control systems, optimizing stock levels and minimizing shortages.
  • Led cross-functional teams to achieve operational goals and enhance productivity.
  • Increased production efficiency by optimizing plant layout and implementing process improvements.
  • Created a NH3 custom application program. Increased business 100% year one while reducing operating costs.

Education

Bachelor of Science - Agricultural Marketing

University of Illinois At Urbana-Champaign
Champaign, IL
05-1988

Skills

  • Relationship building
  • Sales team training developed a dealer training program
  • Product knowledge used product knowledge to enhance customer experience and to better utilize inventory
  • Sales team management merged districts for streamlined efficiency, increased sales
  • Goals and performance Achieved sales targets all seven years with Corteva

Timeline

Sales Manager

Dairyland Seed
12.2001 - 05.2026

Sales Leader

Quality Trader Inc
06.1999 - 12.2001

District Sales Manager

American Cyanamid/American Home Products
07.1997 - 06.1999

Sales and Plant Manager

Growmark Inc LaSalle County Farm Supply
06.1988 - 05.1995

Bachelor of Science - Agricultural Marketing

University of Illinois At Urbana-Champaign

Corteva Leader of Excellence 2025

The Leader of Excellence is a peer nominated award. Award recipients are than determined by upper management.