Basant Ahmed
Public Relations Account Manager
Doha,DA
Summary
Multitalented Public Relations Account Manager with over six years of extensive experience directing public relation campaigns in both agency and in-house settings. Goal-driven professional with a proven success of developing, managing and implementing media campaigns and strategies while measuring impact across traditional media and digital channels. Solid media relations skills bringing to the table a strong network of global media contacts. Determined team member with a track record of effective client management and strong coordination and communication skills. Fast learner with an emphasis on consistency and client satisfaction.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
Public Relations Account Manager
Memac Ogilvy & Mather LLC
Doha, Qatar
11.2020 - 12.2021
- Was part of the Media Relations and Press Office Team at Qatar Foundation
- Successfully planned and executed comprehensive media campaigns leveraging on QF’s two key newly- launched strategies with an average of +20 strategic media pitch across local and regional prominent media outlets
- Developed and managed multiple successful PR activities including press conferences and media roundtables optimizing QF’s focus areas; Education, Research and Innovation, and Community Development
- Created, led and executed +20 strategic communications/PR coverage plans with an aim to raise awareness of QF’s thriving efforts across its different focus areas
- Drafted, reviewed and edited news releases, feature stories, interviews, and other related material reflecting
- F’s key messages across its main key focus areas
- Managed day-to-day client activities such as planning, implementing and executing strategies and tactics
- Overseen and directed the execution of regional PR activities including strategic media pitches in four major regional media markets
- Developed a comprehensive database for local and regional media outlets
- Managed and mentored team members
- Conducted extensive training team members on Press Office tasks such as disseminating press releases from
- Ress Office email and dealing with media inquiries
- Conducted extensive training on Media Pitching and strengthening relations with media representatives
- Created extensive guidelines for QF Press Office key tasks such as media pitching, disseminating press releases and maintaining relationships with media
- Conducted market research on global trends and identified potential media opportunities/pitches tailored to
- F’s key messages; leveraging on its strategies and spokespersons
Public Relations Senior Account Executive
Memac Ogilvy & Mather LLC
Doha, Qatar
06.2018 - 10.2020
- Led the daily monitoring for all QF across all media outlets in Qatar and the region
- Collated local media insights highlighting potential key opportunities for QF in line with its key messages to attain further exposure
- Developed daily monitoring reports and alerts with negative articles
- Created +20 monthly and quarterly coverage reports for key events and campaigns
- Developed QF’s monthly and quarterly dashboards that reflect key media highlights
- Led the compilation of the daily and weekly internal newsletter and proposed suggestions on how to enhance the content, format and the open rate
- Created analysis reports for QF’s media coverage
- Worked closely with key monitoring soft wares such as Meltwater and Elite
- Public Relations Account Executive
PR Account Executive
Future Qatar
Doha, Qatar
03.2017 - 04.2018
- Managed day-to-day client activities such as planning, implementing and executing strategies and tactics
- Served as a liaison between client and PR director
- Managed client deliverables and expectations
- Developed and executed successful PR campaigns for an automotive renowned brand in line with clients’ marketing calendar resulting in optimum exposure and awareness of the clients’ brand
- Planned and executed +10 PR activities including press conferences, and exclusive interviews
- Developed client content, including contributed articles, press releases, media pitches, and other digital content
- Evaluated the success of PR campaigns through assessing set of KPIs
- Developed coverage reports for PR campaigns with key analytics
- Worked closely with PR Director in maintaining campaigns’ budgets for clients
- Participated in lead or brainstorming meetings in helping to develop effective client PR programs and identifying new prospective clients
- Reported account progress, facilitated invoice processing, and managed budget tracker
- Prepared communications materials for internal and external audiences such as press kits, and bios
Public Relations Account Executive
BLJ Worldwide
Doha, Qatar, Qatar
01.2016 - 01.2017
- Managed media relations for +10 key events and provided on-ground extensive support being the media focal point
- Created proactive media relations to achieve quality, high-impact placements on a regular basis
- Developed public relations plans for 5 clients across different sectors to promote their brands' proposition and reputation
- Developed and reviewed client content, including contributed articles, press releases, media pitches, and social digital content
- Developed lasting relationships with clients, and other stakeholders
- Executed directions from team leader on multiple projects and provided significant contribution to team
- Executed all projects with a high level of proficiency in a deadline-driven environment
- Pitched, networked and worked closely with the media to optimize clients’ exposure
- Distributed press releases, stories and invites to targeted media
- Managed social media accounts which involved developing and scheduling content and providing analytics
- Updated regularly local and international media list
- Developed coverage reports for clients’ campaigns and provided insights and analysis
- Prepared communications materials for internal and external audiences such as press kits, and bios
Education
Bachelor of Science - Chemical Engineering
Texas A&M University
Qatar 08.2011 - 05.2015
Skills
Public and Media Relations
Strategic Planning & Implementation
Client Relationship Management
Media Relations & Media Monitoring
Outstanding oral and written communication skills
Strategic Messaging Development
Critical Thinking
Problem Solving
Team Leadership
String ability to work under pressure and meet tight deadlines
Crisis Communications
Certification
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more; an online non-credit course authorized by IE Business School and offered through Coursera Training
Timeline
High Performance Collaboration: Leadership, Teamwork, and Negotiation; an online non-credit course authorized by Northwestern University and offered through Coursera
11-2020
Public Relations Account Manager
Memac Ogilvy & Mather LLC
11.2020 - 12.2021
Leadership Communication for Maximum Impact: Storytelling; an online non-credit course authorized by Northwestern University and offered through Coursera
09-2020
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more; an online non-credit course authorized by IE Business School and offered through Coursera Training
08-2020
Public Relations Senior Account Executive
Memac Ogilvy & Mather LLC
06.2018 - 10.2020
PR Account Executive
Future Qatar
03.2017 - 04.2018
Public Relations Account Executive
BLJ Worldwide
01.2016 - 01.2017
Bachelor of Science - Chemical Engineering
Texas A&M University
08.2011 - 05.2015