Ethan Metelenis
Harwich,MA
Summary
Innovative communications professional with nearly 15 years of experience managing brand and public relations campaigns, including Grammy-nominated albums and major product launches. Expertise in storytelling across diverse media formats, creative services, and omnichannel strategy. Committed to amplifying underrepresented narratives and driving awareness for underserved communities.
Overview
14
14
years of professional experience
Work History
Group Account Director, IREC (Investor Relations, External Communications & Public Relations)
Precision AQ
04.2022 - Current
- Secured over 1.3 million in new business development through targeted outreach and relationship building
- Oversaw client campaigns totaling over 8 million, ensuring alignment with strategic communication goals
- Executed numerous audience-specific public relations campaigns for diverse clients, enhancing brand visibility across major consumer sectors and niche rare disease markets
- Helped brands across pharma and medical device navigate molecule to market campaigns, helping to bring patients, doctors and payors into partnership with clients
- Directed strategic and creative efforts across all accounts to enhance client engagement and performance.
- Strategic and creative lead on social media and internal communications for dozens of clients
- Conducted numerous thought leadership and executive profile campaigns
Executive Director
METCOM Communications Inc.
06.2019 - Current
- Executive Director specializing in branding, operations management and communications for small to medium sized brands and companies.
- Clients include local and small businesses, sports and youth development programs, as well as EdTech/Wellness companies.
- Lead strategist for all marketing, operations and communications efforts for clients.
- Lead creative director for specific clients which included developing video content, photo content, as well as larger brand developments designed to promote and market brand initiatives.
Account Executive
B|W|R Public Relations
03.2013 - Current
- Created, coordinated, and executed national and international media and publicity campaigns for client projects, enhancing visibility across film, television, internet, literary publications, media releases, and charities.
- Developed publicity and marketing campaigns focused on client needs, including photo shoots, promotional television appearances, and live events that supported strategic branding objectives.
- Worked and built relationships with marketing and PR managers at studios, networks and record labels to help build brand and client awareness.
- Collaborated with West Coast and East Coast account executives to achieve specific client branding goals.
- Wrote press releases, media pitches, and biographies as well as created in-depth electronic press kits which were distributed to multiple media platforms.
- Collaborated with diverse clients, including musicians, comedians, actors, writers, and directors.
- Helped manage / lead on-site point of contact for talent such as Chris Brown, Jack Reynor, Tyrese Gibson, Neel Sethi, Harry Shum Jr., Patton Oswalt, etc.
- Oversaw recruitment process for New York interns at BWR PR.
Chief Operations Officer
Park Slope United
, USA
01.2021 - 12.2021
- Oversaw club operations encompassing marketing, facility management, registrations, partnerships, and player/coaching strategy, driving overall club success.
- Strategized and delivered on becoming Brooklyn, NY’s number one soccer club, while continuing strong registration growth coming out of the pandemic.
- Creative and brand development lead on creation of Brooklyn United, a senior aged soccer club designed for elite players in Brooklyn.
- Developed brand goals focusing on marketing, sales deliverables, and partnership opportunities, enhancing club visibility and growth.
- Lead creative director for specific projects which included developing video content, photo content, as well as website and blog creative.
- Managed crises within the club, ensuring stability and continuity during challenging situations.
Global Licensing and Operations Manager, APAC and AMER
Tough Mudder Inc.
06.2016 - 03.2019
- Initiated partnerships with multiple new event delivery partners across APAC and AMER, including LOI in India, Puerto Rico, Brazil, China, and Malaysia.
- Coordinated all American and APAC partners to deliver Tough Mudder Event Weekend in Australia, New Zealand, and Philippines, while leading a team for several North American Tough Mudder events.
- Directly managed the complete build-out, delivery, and teardown of the event, serving as the main point of contact for all parties during the event weekend, including police, fire, medical, venue, partners, sponsors, food and beverage, and merchandise.
- Oversaw an event budget of approx. $2 million for the event suite.
- Supervised 3 in-office employees and over 20 event staff during the event weekend, ensuring seamless collaboration with third-party vendors.
- Recipient of company award 'Master of Relationships 2018' after salvaging events in multiple locations where cancellations were imminent.
Publicist / Head of Athlete Management and Tough Mudder Pro Team Manager
Tough Mudder Inc.
06.2016 - 12.2018
- Coordinated and executed national and international media and publicity campaigns for Tough Mudder initiatives, enhancing visibility through local and national event coverage, competitive event series coverage, obstacle innovation, executive campaigns, launches, and crisis communications.
- Lead publicist for local media coverage including local event previews and recaps, race previews and recaps, and executive interviews.
- Built and managed Tough Mudder Pro Team, overseeing recruitment, signing, and athlete management from 2016-2018.
- Created Tough Mudder X, a made-for-TV event in partnership with CBS, merging Tough Mudder obstacles with CrossFit-style formatting and featuring top athletes in the sport.
Education
Bachelors Degree - Psychology, Developmental and I/O Concentration, Minor in Sociology
The Catholic University of America
Washington, DCSkills
- Public relations
- Brand strategy
- Media outreach
- Media strategy
- Marketing strategy
- Brand development
- Brand positioning
- Product launches
- Content strategy
- Cross-platform marketing
- Integrated campaigns
- New market development
- Social media marketing
- Event management
- Project management
- Strategic planning
- Strategic leadership
- Creative direction
- Team management
- New business development
References
Available upon request
Timeline
Group Account Director, IREC (Investor Relations, External Communications & Public Relations)
Precision AQ
04.2022 - Current
Chief Operations Officer
Park Slope United
01.2021 - 12.2021
Executive Director
METCOM Communications Inc.
06.2019 - Current
Global Licensing and Operations Manager, APAC and AMER
Tough Mudder Inc.
06.2016 - 03.2019
Publicist / Head of Athlete Management and Tough Mudder Pro Team Manager
Tough Mudder Inc.
06.2016 - 12.2018
Account Executive
B|W|R Public Relations
03.2013 - Current
Bachelors Degree - Psychology, Developmental and I/O Concentration, Minor in Sociology
The Catholic University of America