Gohighlevel
4+ Years of Professional Experience in Lead Generation
Bashir Zurkallaini
Lead Generation Media Buyer | Meta & Google Ads Specialist | 20,000+ Leads | $1M+ Managed | Global + US Market Expert
California,Los Angeles
Summary
Lead Generation Media Buyer Specialist with 4+ years of experience helping agencies, B2B companies, and local service businesses generate high-intent leads across US, Canada, and international markets. Expert in Meta Ads, Google Ads, and GoHighLevel automation. Proven results: 20,000+ leads generated, $1M+ ad spend managed, 85% client retention. Focused on scalable, ROI-driven lead generation that converts.
Overview
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Managed 40+ accounts for marketing agency with 85% retention
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$1M+ in Ad Spend Managed Across Multiple Platforms
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Generated Over 20,000 Qualified Leads
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50+ Successful Freelance Projects on Upwork & LinkedIn
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4+ Years of Experience in Meta Ads
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3+ Years of Experience in Google Ads
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2+ Years of Experience in Gohighlevel CRM
Work History
Lead Generation Media Buyer & Performance Marketin
Reno Media
01.2023 - 07.2025
- Managed lead generation campaigns for a Canadian home services marketing agency, independently handling 40+ concurrent client accounts across Meta Ads and Google Ads platforms with complete end-to-end execution.
Key Results:
Generated 350+ monthly booked appointments consistently through optimized lead generation campaigns
Managed $600K+ in ad spend, scaling individual accounts from $1,500/month to $3,000-$5,000/month based on ROI
Achieved 85% client retention rate through reliable results delivery and proactive optimization
Contributed to agency growth to $30K monthly recurring revenue through consistent performance
Implemented GoHighLevel automation workflows that reduced manual follow-up by 70% and improved conversion rates by 40%
Responsibilities:
Complete media buying execution: campaign strategy, ad creative design, copywriting, audience targeting, and bid management
Multi-account management handling 40+ concurrent campaigns independently
Conversion tracking setup and optimization (Facebook Pixel, Conversions API, Google Tag Manager)
GoHighLevel CRM automation setup for lead qualification and nurturing
A/B testing ad creative, audiences, landing pages, and offer variations
Weekly performance reporting and client communication (Canadian/US business hours)
Budget management and scaling strategies based on performance metrics
Industries Served: Home services (HVAC, plumbing, roofing, landscaping, cleaning services)
Freelance Lead Gen Specialist | Meta & Goog Ads
Upwork
01.2022 - Current
- Provide lead generation media buying services to agencies, B2B companies, and businesses globally, with 70%+ of clients based in North America. Completed 34+ verified projects with 90% Job Success Score across diverse industries.
Key Client Engagements:
Sales Ruby (B2B Consulting, Nigeria) | Mar 2023 - Present
34-month ongoing engagement generating 11,597 verified leads at $2 average CPL
Managed $23K+ in ad spend for B2B lead generation campaigns
Consistent lead quality maintained across multi-year engagement
Moove (Automotive, South Africa) | Nov 2024
Delivered 2,627 website leads through Meta Ads campaigns
Managed $7,237 ad spend for automotive driver recruitment campaign
PC Choice (Computer Retail) | Aug 2025 - Present
Generated 308+ leads at $10.92 average CPL for computer repair services and custom builds
Ongoing campaign optimization for local service business
SmartTechLaptops (E-commerce, Australia) | Dec 2025
Achieved 29.56 ROAS, generating $18,409 in conversions from $622 ad spend
Optimized product catalog campaigns for e-commerce sales
Additional Projects:
Delivered 2,500+ leads across 30+ client projects in real estate, med-spa, coaching, and local services
Managed campaigns across multiple countries including US, Canada, Australia, Nigeria, and South Africa
Services Delivered:
Meta Ads and Google Ads lead generation campaign management
GoHighLevel CRM setup and automated follow-up sequences
Landing page optimization and conversion rate improvement
Lead qualification systems and booking automation
Performance reporting and strategic media buying consultation
Multi-market campaign strategy for international businesses
Google Ads Lead Generation Specialist
Uni Marketing Agency
08.2022 - 03.2023
- Supported Google Ads lead generation campaigns for a US-based medical and healthcare marketing agency, contributing to multi-client campaign management and optimization.
Key Results:
Supported campaigns for 5+ healthcare clients, contributing to 2,000+ qualified leads
Conducted keyword research, campaign optimization, and performance analysis for medical practices
Gained foundational multi-client management experience in agency environment
Learned compliance requirements for healthcare advertising (HIPAA considerations)
Responsibilities:
Google Ads campaign setup and optimization (Search, Display campaigns)
Keyword research and competitive analysis for healthcare vertical
Ad copywriting following medical advertising compliance guidelines
Performance monitoring and reporting for agency clients
Collaboration with account managers on campaign strategy
Quality score optimization and cost-per-lead reduction initiatives
Industries Served: Medical practices, healthcare providers, dental clinics
Accomplishments
- 50+ Total Clients Managed (primarily US, Canada, Australia markets)
- 20,000+ Verified Leads Generated across B2B, local services, and e-commerce
- $1M+ Ad Spend Managed (majority for North American campaigns)
- 85% Client Retention Rate with agency and direct clients
- $2 CPL for B2B lead generation (Sales Ruby, 34-month engagement)
- 90% Upwork Job Success Score (Top Rated status)
- 350+ Monthly Appointments generated consistently for home services agency
- 70% Reduction in manual follow-up through automation implementation
Core Competencies
Lead Generation & Campaign Management:Meta Ads Manager, Facebook Ads, Instagram Ads, Google Ads (Search, Display, Performance Max), PPC Campaign Management, Funnel Development, Conversion Tracking (Pixel, CAPI, GTM), Local Service Ads, A/B Testing, Retargeting, Multi-Account Management
Marketing Automation & CRM:GoHighLevel (Workflows, Automated Follow-up), Email/SMS Marketing, Lead Nurturing, Marketing Automation, Zapier Integration
Analytics & Tracking:Google Analytics 4, Google Tag Manager, Performance Reporting, Conversion Rate Optimization, Data Analysis
Creative & Content:Ad Design (Canva Pro), AI Tools (ChatGPT, Claude AI), Video Editing (InVideo, CapCut), Copywriting, Ad Creative Strategy, Nano Banana, OpenArt
Collaboration Tools:Slack, Notion, ClickUp, Google Workspace
Education
Bachelor's Degree - undefined
Sokoto State University
01.2022
Google Digital Marketing & E-commerce Professional Certificate - undefined
Google Career Certificates
Skills
- Lead Generation
- Meta Ads Manager / Facebook Ads
- Instagram Ads
- Google Ads (Search, Display, Performance Max)
- GoHighLevel
- PPC Campaign Management
- Conversion Tracking
- Lead Nurturing
- Marketing Automation
- Local Service Ads
- A/B Testing
- Retargeting
- Funnel Development
- Email Marketing
- SMS Marketing
- Ad Design
- Copywriting
- Google Analytics 4
- Google Tag Manager
- Performance Reporting
- Multi-Account Management
Certification
Google Digital Marketing and E-commerce Professional Certificate
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Canva
Chatgpt
Cloude AI
Open Art
Google Analytics
Google Tag Manager
Google Sheet
Facebook Business Manager
Google MCC
Gemini Nano Banana
JasperAI
InvideoAI
AdcreativeAI
CrietifyAI
Languages
English
Advanced (C1)
Interests
Football
Gym
Quote
If you don’t fail, you’re not even trying. To get something you never had, you have to do something you never did.
Timeline
Lead Generation Media Buyer & Performance Marketin
Reno Media
01.2023 - 07.2025
Google Ads Lead Generation Specialist
Uni Marketing Agency
08.2022 - 03.2023
Freelance Lead Gen Specialist | Meta & Goog Ads
Upwork
01.2022 - Current
Bachelor's Degree - undefined
Sokoto State University
Google Digital Marketing & E-commerce Professional Certificate - undefined
Google Career Certificates
Portfolio
FEATURED
Meta Ads Expert –Coaching & Consulting. Results 10k+ leads in 3 years
Google Ads Lead Generation Specialist (Agency Experience – Healthcare Marketing)
Meta Ads Lead Generation Specialist (Contract – Automotive Marketing, South Africa)
Meta Ads Lead Generation Specialist (Contract – Computer Repair & Local Services, Australia)
Google Ads Lead Generation Specialist (Agency Experience – Local Services, United States)