Bassel J. Nassif
Dearborn Heights
Summary
Dynamic and results-driven hospitality professional with over 20 years of leadership experience in hotel operations, sales, and marketing across the USA and international markets. Proven track record of driving revenue growth, improving operational efficiency, and delivering superior guest experiences. Skilled in strategic planning, team management, and implementing high-impact initiatives to achieve business objectives. Exceptional ability to inspire teams, communicate effectively, and foster a collaborative work environment.
Overview
9
9
years of professional experience
1
1
Certification
Work History
General Manager
Comfort Inn Near Greenfield Village Hotel
09.2022 - Current
- Managed daily hotel operations, optimizing performance in guest service, sales, and profitability.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Improved guest satisfaction scores through high-impact service initiatives and employee training programs.
- Analyzed competitive landscape for informed decision-making in product development.
Assistant Director of Sales – Head of Sales Department
Jumeirah Messilah Beach Hotel & Spa
09.2019 - 07.2022
- Championed collaboration between internal departments including marketing, operations, finance or HR; effectively bridging gaps for seamless sales execution.
- Secured high-value annual contracts with embassies and oil companies, increasing occupancy rates.
- Presented product demonstrations to prospective clients, showcasing unique features and benefits of offerings.
- Consistently outperformed sales targets by 15-20% year-over-year.
Senior Sales Manager
The Regency Hotel
04.2016 - 03.2018
- Facilitated team development initiatives for improved collaboration and performance.
- Engaged with stakeholders to identify needs and align solutions with business objectives.
- Mentored junior sales staff to foster professional growth and enhance overall team performance.
- Cultivated strong relationships with key clients to ensure high levels of satisfaction and retention.
Business Development Manager
Horizon Aviation
10.2015 - 04.2016
- Lead strategic initiatives for Horizon Konnect and Jet Airway Holidays driving market share growth
- Coordinated project timelines and resources for seamless delivery.
- Implemented innovative approaches for lead generation and conversion.
Education
Bachelor’s Degree - Business Administration
American University of London
KuwaitDiploma - Sales Success Program
Carlson Rezidor Business School
KuwaitDiploma - How to Sell Like a Pro
Dale Carnegie Training
KuwaitSales & Marketing Diploma -
Radisson SAS College
Skills
- Strategic Leadership & Team Management
- Budgeting & Financial Planning
- Problem resolution
- Sales & Revenue Optimization
- Guest Experience Excellence
- Proficiency in PMS, Salesforce, and Opera
Accomplishments
- Marketing - Implemented marketing strategies which resulted in [X%] growth of customer base.
- Business Development: - Spearheaded acquisition of two competitor companies.
Certification
- Amadeus GDS
- Sabre GDS
- Galileo Room Master
- Sales & Marketing Diploma | Radisson SAS College
Educationcertifications
- Bachelor’s Degree in Business Administration, American University of London, Kuwait, Kuwait
- Diploma in Sales Success Program, Carlson Rezidor Business School, Kuwait, Kuwait
- Diploma: How to Sell Like a Pro, Dale Carnegie Training, Kuwait, Kuwait
Leadershipcommunication
- Successfully led teams of 20+ employees, fostering a culture of excellence and accountability.
- Designed and implemented training programs that improved employee performance and engagement.
- Leveraged advanced communication skills to resolve conflicts, negotiate high-value contracts, and strengthen client relationships.
- Championed cross-departmental collaboration to streamline operations and enhance overall efficiency.
Languages
Arabic
Native or Bilingual
English
Native or Bilingual
Timeline
General Manager
Comfort Inn Near Greenfield Village Hotel
09.2022 - Current
Assistant Director of Sales – Head of Sales Department
Jumeirah Messilah Beach Hotel & Spa
09.2019 - 07.2022
Senior Sales Manager
The Regency Hotel
04.2016 - 03.2018
Business Development Manager
Horizon Aviation
10.2015 - 04.2016
Sales & Marketing Diploma -
Radisson SAS College
Bachelor’s Degree - Business Administration
American University of London
Diploma - Sales Success Program
Carlson Rezidor Business School
Diploma - How to Sell Like a Pro
Dale Carnegie Training
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