Gregory K. MCCOY
Jackson,MS
Summary
Dynamic and results-driven sales, marketing, and management professional with extensive experience in driving growth, optimizing processes, and fostering strong relationships. Visionary leader eager to leverage expertise in sales management, team leadership, training, and coaching to excel in the Mississippi Sales Manager role at Bailey Education Group. Committed to utilizing strategic thinking and leadership skills to propel revenue growth and meet organizational objectives. Recognized for adaptability, effective communication, and a proven ability to navigate complex challenges while cultivating positive workplace cultures.
Overview
22
22
years of professional experience
Work History
GENERAL MANAGER
Roberts Radio Broadcasting / WRBJ
Jackson, MS
03.2009 - Current
- Successfully leads a team of Account Executives, surpassing revenue goals through the development and execution of innovative sales and marketing strategies across multiple platforms, including broadcast radio, podcasts, and live events, resulting in significant revenue growth.
- Proactively develops and nurtures key strategic partnerships with current and potential clients, enhancing revenue generation across all Roberts Broadcasting platforms.
- Engages directly with area CEOs and CMOs to devise and implement comprehensive marketing strategies to elevate brand presence and increase market penetration.
- Cultivates strong community relationships with local governments, media, charitable organizations, and industry boards to foster sales opportunities and strengthen community ties.
- Conduct high-profile account presentations, provide coaching and leadership to junior sales members to enhance team performance, nurture talent, enhance accountability towards achieving business metrics, and drive a culture of sales excellence.
- Implement market-specific plans to stimulate sales growth, leveraging company-wide initiatives and assets to achieve strategic goals.
- Support national sales strategies and work on corporate initiatives to promote company-wide growth, adapting strategies to meet market-specific needs.
- Manages P&L for the local market, balancing sales revenue growth with operational efficiency to optimize profitability and achieve business objectives.
- Fosters an inclusive and high-performance culture, emphasizing ethical standards and visible leadership, ensuring a positive and productive workplace environment.
OPERATIONAL MANAGER | PROGRAM DIRECTOR
Roberts Broadcasting 97.7 WRBJ
Jackson, MS
01.2004 - Current
- Oversee the daily operations of the station, ensuring optimal performance and compliance with all FCC rules, company policies, procedures, and applicable laws to maintain station license integrity.
- Determined and maintained the creative vision for the station(s), implementing strategies to enhance the station’s image and visibility within the community, fostering a strong connection with the audience.
- Reviewed and determined all commercial and paid programming content, scheduling programming to comply with FCC regulations, and adhering to federal, state, and local laws.
- Plan, direct, and oversee the station's tone, programming, production, sound, theme, website, online presence, and social media strategy, enhancing the station’s market presence and audience engagement.
- Collaborate with the Production department, seeking innovative options that align with the station's editorial scope and audience interests.
- Identify and recruit top talent, including on-air personalities, producers, news anchors, and reporters. Provide ongoing coaching and conduct aircheck sessions to ensure high-quality broadcast content.
- Direct talent and audio engineers on content creation and execution, maintaining the station’s creative vision and ensuring content aligns with the station's image and community visibility goals.
- Evaluate programming available from distributors, syndicators, and independent producers, recommending acquisitions to enrich broadcast content and diversify programming offerings.
Education
BUSINESS ADMINISTRATION - EMPHASIS IN MARKETING
Jackson State University
01.2002
Skills
- Strategic Leadership & Team Management
- Sales and Marketing Strategy Development
- Revenue Growth and Profit Maximization
- Budget Management and Financial Forecasting
- Client Relationship Management
- Operations Oversight and Continuous Process Improvement
- Talent Acquisition and Development
- Continuous Learning and Adaptability
- Cross Functional Collaboration
- Microsoft Office Suite
- Technological Proficiency
- Customer Relationship Management
- Market Analysis & Forecasting
- Social Media Marketing
- Consultative Selling
- Presentation & Negotiation Skills
- Leadership and team building
- Problem resolution
- Operations management
- Team player
Accomplishments
- Business Development: - Spearheaded acquisition of two competitor companies.Established and managed partner relationships on a daily basis. Developed new marketing strategy which increased customer base by 23%.
Languages
English
Full Professional
Timeline
GENERAL MANAGER
Roberts Radio Broadcasting / WRBJ
03.2009 - Current
OPERATIONAL MANAGER | PROGRAM DIRECTOR
Roberts Broadcasting 97.7 WRBJ
01.2004 - Current
BUSINESS ADMINISTRATION - EMPHASIS IN MARKETING
Jackson State University
AWARDS & SPECIAL HONORS
Radio Ink Magazine’s “Radio’s Future African American Leaders,” Received, 2014., City of Jackson; City Council Excellence in Radio Broadcasting Recognition, Received, 2010, Emmett Till Award (City of Jackson), Received, 2010., Jackson Music Awards, Urban DJ of the Year Nominee, Received 2008., Jackson Music Awards, Radio Personality of the Year, Received, 2008., Southern Entertainment Awards (Male Personality of the Year Nominee), Received 2008., 97.7, Jackson, MS, Save Our Schools Family Day & Walk Out On Crime Coordinator