Baylee McCreight
PlainsCapital Private Bank – Private Banking Division
Lubbock,TX
1
Certification
4
years of professional experience
Strategic Marketing and Communications professional with a Bachelor of Arts in Communications. Developed marketing initiatives, coordinated events, and managed nonprofit partnerships to enhance client engagement and business development. Expertise in relationship management, community outreach, and event planning, driving brand awareness and business growth.
Work History
Wealth Management Assistant | Marketing & Business Development
1 Year 10 Months- Lead marketing initiatives for the Private Banking division to strengthen brand awareness and community engagement.
- Plan, coordinate, and execute client appreciation events, networking events, educational seminars, and executive-level functions.
- Manage all nonprofit sponsorships and charitable partnerships for the Private Banking division, collaborating with numerous organizations throughout the Lubbock community.
- Develop professional marketing materials, client presentations, pitch books, brochures, invitations, and promotional content that support business development efforts.
- Assist wealth advisors with client onboarding by preparing presentations, coordinating meetings, and ensuring a seamless client experience.
- Build and maintain strong client relationships through exceptional communication and personalized service.
- Coordinate executive schedules, office operations, workflow management, and administrative processes for senior leadership.
- Support business development strategies by identifying community engagement opportunities and strengthening relationships with local organizations.
- Manage multiple projects simultaneously while maintaining exceptional attention to detail and meeting deadlines.
- Key Marketing Experience
- Event Marketing
- Community Relations
- Brand Awareness
- Sponsorship Management
- Marketing Strategy
- Business Development
- Client Communications
- Executive Presentations
Sales Associate
1 Year 3 Months- Delivered exceptional customer service while consistently exceeding sales expectations.
- Built strong customer relationships through personalized recommendations and product expertise.
- Assisted with visual merchandising and promotional campaigns to enhance the in-store customer experience.
- Supported marketing promotions and seasonal product launches.
- Worked collaboratively in a fast-paced, team-oriented retail environment.
Receptionist & Marketing Assistant
3 Months- Managed front desk operations, appointment scheduling, and customer communications.
- Assisted with marketing campaigns designed to increase brand awareness and client retention.
- Supported social media promotions and marketing initiatives.
- Developed positive relationships with clients while providing exceptional customer service.
- Maintained efficient daily business operations in a fast-paced environment.
Education
Bachelor of Arts - Communications
- President's Honor List
- Sigma Alpha Lambda Academic Honor Society
Skills
Marketing Strategy
Event Planning & Event Marketing
Brand Development
Sponsorship Management
Nonprofit Partnerships
Client Onboarding
Client management
Marketing Materials Development
Presentation Design
Social Media Marketing
Community Outreach
Strategic Communications
Customer Relationship Management
Executive Support
Project Coordination
Executive scheduling
Office Management
Microsoft Office Suite (Word
Excel
PowerPoint
Outlook)
Adobe Acrobat
Time Management
Organization
Communication skills
Certification
Notary of the Public
PROFESSIONAL HIGHLIGHTS
- Developed and executed marketing initiatives for a Private Banking division focused on increasing community engagement and brand visibility.
- Planned and managed numerous client appreciation events, networking functions, nonprofit sponsorships, and community partnerships.
- Collaborated with organizations across the Lubbock community to strengthen PlainsCapital Private Bank's presence and community impact.
- Created executive-level marketing presentations, pitch books, and promotional materials that supported client acquisition and business development.
- Built strong client relationships by combining exceptional communication skills with a customer-focused approach.
Section name
- A few recommendations to make your resume even stronger:
- Add your LinkedIn URL under your email if you have one.
- If you've worked with specific nonprofits in Lubbock (such as United Way, Ronald McDonald House, CASA, etc.), list a few by name under PlainsCapital. It shows concrete community involvement.
- Save the finished document as a PDF before applying for jobs to preserve the formatting.
- This version is written to showcase you as a marketing professional first, with your administrative and banking experience supporting that story. It will be competitive for roles in marketing, communications, community relations, public relations, event planning, and business development.
HONORS & LEADERSHIP
- President's Honor List
- Sigma Alpha Lambda Academic Honor Society
- Bachelor of Arts in Communications, Texas Tech University
Timeline
Wealth Management Assistant | Marketing & Business Development
PlainsCapital Private Bank – Private Banking Division
10.2024 - CurrentRead More
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