Michael Caputa
Global Communications And Corporate Marketing
Minneapolis,MN
Summary
Experienced director in healthcare industry with experience launching and building a content team producing strategic communications, content marketing, and executive communications.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work History
Director, Content and Creative
Medtronic
Minneapolis, MN
11.2017 - Current
- Launched and built Content and Creative team within Global Communications and Corporate marketing incorporating digital producers, social media, video production, and writing to create omnichannel content meeting Medtronic messaging pillars and brand
- Collaborated with team of writers and content marketing strategists to create copy promoting clients' SEO, sales and thought-leadership goals.
- Focused teams on developing innovative and cutting-edge approaches with effective resource allocation and strategic planning.
- Transitioned key Medtronic events traditionally communicated in-person to dynamic, digital communications amidst pandemic.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Grew content production by more than 50% each year since launch of Content team.
- Established performance goals for each department and provided feedback on methods for reaching those milestones
- Managed and collaborated with external agency partners
- Directed staff and managed annual capital budget
News Director
CBS Television Stations
Minneapolis, MN
01.2011 - 09.2017
- Assigned stories, delegated work and edited pieces.
- Led news staff of nearly 100 producing more than 8 hours of live news per day and dynamic, digital content
Education
Bachelor of Arts - Political Science And Communications
St. John's University
Collegeville, MN 09.1995 - 05.1999
Skills
Consistent brand messaging
Promotional marketing and advertising
Cross enterprise and functional work
Strategic communications and Marketing
Timeline
Director, Content and Creative
Medtronic
11.2017 - Current
News Director
CBS Television Stations
01.2011 - 09.2017
Bachelor of Arts - Political Science And Communications
St. John's University
09.1995 - 05.1999