Christa Leader
Denver,NC
Summary
A multimedia professional with a demonstrated history of working in the video production field. Possess solid leadership, communication, storytelling, interviewing, producing, directing and editing skills. A highly motivated self-starter with a creative mind.
Overview
14
14
years of professional experience
Work History
Head of Content
Racing America / RTA Media
06.2023 - Current
- Responsible for content strategy & overseeing all content on multiple platforms, focusing on the NASCAR Cup series and original programming.
- Work directly with the NASCAR Teams to ideate and strategize content for partners and brands.
- Launched 4 Tires and Fuel, a series focusing on the NASCAR pit crews and the team aspect in the sport.
- Launched "Mics Are Hot" Podcast, an all-female led podcast discussing racing and family life.
- Directed & Produced "On the Rise" episodes for MAVTV, based around up and coming NASCAR racing talent.
- Directed and Produced "The Life" episode for MAVTV, giving fans an insider's perspective into a racer's life.
- Collaborated with design, editorial and marketing departments to meet desired content goals.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
Owner
Leader Productions, LLC
07.2020 - 06.2023
- Story Editor for Duality Entertainment on Professional Fighters League (PFL), a short series airing on ESPN+ and YouTube.
- Producer, Director and Editor creating educational and descriptive videos for TCC (Tallahassee Community College), on what the platform looks like for faculty and students during a pandemic.
- Co-Producer and Co-Editor creating commercial parts videos and presentation reels for Superior Transmissions of Tallahassee.
- Field Producer on My 600 LB Life for Megalomedia Productions. Responsible for directing up to a five person crew, interviewing subjects, pre-planning and creative, capturing beat sheets, voice over, and communicating with post producers and editors.
- Specialize in managing all aspects of content creation with an emphasis on storytelling.
- Responsible for conducting interviews, directing during a shoot, and editing in post.
- Clearly define project parameters and manage the process, workflow, teams and clients.
- Provide visionary leadership and management for clients before, during and after a project.
- Make strategic decisions and implement initiatives through a hands-on approach.
Producer / Editor (Freelance)
NASCAR Productions
01.2020 - 05.2023
- Field Producer for client based needs at NASCAR tracks. Including setting up shoots, interviewing, capturing beat sheets and writing detailed field notes.
- Producer and Editor on Radioactive, stories told through the headsets of the drivers airing on Fox Sports.
- Producer and Editor on NASCAR NEXT Now. A reunion show from the NASCAR Next generation, a multiple part series airing on digital platforms.
- Producer for 100K Cameras, a 30-minute show airing on FOX Sports 1, told through the eyes of fans on race day.
- Producer and Editor for NASCAR Truck Series Teases - Show Opens for the Truck broadcasts airing on FOX.
- Field Producer for Brand Content. Travel to various races and capture content used for branded ads / spots ran on various channels.
- Developed schedules for production, editing, and duplication for timely delivery.
- Facilitated communication between production staff and other departments to synchronize work.
Senior Producer / Editor (Contract)
Real Vision Productions
10.2020 - 01.2023
- Producer on Zer0es - a finance channel based around short selling.
- Responsible for recording all interviews through Riverside or Zoom, making sure the look is within the brand, managing editors, working with clients on feedback, handling talent and troubleshooting technical issues.
- Field Producer for various shoots focused around the finance and bitcoin industry.
- Story Producer and Editor on a short film Gold in Times of Crisis - the Vietnamese Boat People
- Editor on short stories, episodes, podcasts and more based around finance, bitcoin, gold and mining.
- All videos are posted on YouTube, company websites and Real Vision's platforms.
Content Producer - Gaming (Contract)
Esports Engine
05.2021 - 08.2022
- Responsible for Player Profiles, Show Open and Roadmap explainer for Call of Duty Mobile Stage 4 airing on YouTube, Twitch and other social platforms.
- Interviewing players all around the world, writing scripts, booking VO talent, handling talent contracts, booking editors and graphic artists, providing feedback to editors and responsible for all deliverables for the live broadcasts.
- Responsible for all content needs for the Logitech McLaren G Challenge live broadcasts.
- Presenting ideas, interviewing drivers, writing scripts, booking VO talent, booking editors and graphic artists, providing feedback to editors and responsible for all deliverables for the live broadcasts.
Supervising Producer - Gaming (Contract)
Esports Engine
08.2021 - 01.2022
- Responsible for overseeing all live broadcasts airing on YouTube, Twitch and Facebook, for the Logitech McLaren G Challenge.
- Working with talent, productions, crew, engineering, producers and directors, making sure the show is aligned with the clients needs.
- Maintaining a positive and cohesive relationship between esports and Logitech. Ensuring deliverables are met, feedback is acted on and communication is setup with the proper channels.
Live Producer - Gaming (Contract)
Esports Engine
09.2021 - 12.2021
- Producer on the Semi-Finals and Grand Finals live broadcasts for the Logitech McLaren G Challenge in Columbus, Ohio. Each 3-day broadcast was streamed on Twitch, YouTube and Facebook all around the world.
- Responsible for calling the show with the director, working with talent, crew, graphics and engineering.
Producer / Editor
NASCAR Productions
01.2014 - 07.2020
- Field Producer for a 5-episode series (NASCAR All In: Battle for Daytona) airing on MotorTrend TV, on what the landscape looks like for drivers heading into the biggest race of the season, the Daytona 500.
- Producer for eNASCAR eGaming series. Responsible for content creation, interviews, editing elements in post.
- Producer/Director/Editor for a 5-episode series with Toyota Racing airing on Digital Platforms.
- Field Producer for Wired Up an All-Access follow doc with NASCAR Cup Drivers.
- Stage Manager and Producer for Trackside LIVE, an interactive fan-based show at the track.
- Field Producer for IMSA racing, responsible for gathering all sit-down interviews, on the fly interviews and other content during races.
- Field Producer for a 5-episode series, Austin Dillon: Defending Daytona, airing on FS1 and FOX Sports.
- Field Producer for the American Flat Track Series airing on NBCSN (2017 & 2018).
- Pit Producer for ARCA Racing series, handling multiple different talent, communicating with at-track camera and audio, pitching story ideas and conveying messaging to producer and director.
- Assisted with the production of the Facebook reality series, Behind the Wall: Bubba Wallace, edited and produced scenes.
- Edited content for NASCAR Truck & Cup Series, ARCA Racing Series, IMSA Racing Series.
- Lead and Produced content for NASCAR Cup, Xfinity and Truck Series banquets. Pieces include driver reels cut to popular music, highlight recaps, glitzes, teases, and broll clips.
- Produced and edited all content for the American Flat Track Series including features, glitzes, and on-site interviews/stand-ups (2017 & 2018).
Production Assistant - Preditor
FOX Sports
03.2011 - 01.2014
- Conceptualize, write, produce, & edit audio and video elements for daily live studio shows, including highlights, features, sound packages, teases, promos, and bumpers.
- Research news stories. Log footage in a file-based system called Dalet. Effectively convey requests and ideas to producers, editors, and talent. Work in a team environment to determine editorial content for projects. Screen and cut down shows for re-air.
- Field producer. Duties include: ensuring coverage and content of footage, supervising
crew on location and putting together packages in editorial.
Education
Bachelors - Broadcasting and Mass Communications
State University of New York
Oswego, NY01-2010
Skills
- Strong Leadership and Communication skills
- Detail Oriented
- Television Production Techniques
- Multimedia Storytelling - Short Form and Long Form
- Organized & Successful in a fast-paced environment
- Excellent Time Management
- Proficient in Adobe Creative Suite - primarily in Premiere
- Other: Google Suite, Riverside, Linktree, Dropbox, Frameio, Wetransfer
- Live Production Experience
Timeline
Head of Content
Racing America / RTA Media
06.2023 - Current
Live Producer - Gaming (Contract)
Esports Engine
09.2021 - 12.2021
Supervising Producer - Gaming (Contract)
Esports Engine
08.2021 - 01.2022
Content Producer - Gaming (Contract)
Esports Engine
05.2021 - 08.2022
Senior Producer / Editor (Contract)
Real Vision Productions
10.2020 - 01.2023
Owner
Leader Productions, LLC
07.2020 - 06.2023
Producer / Editor (Freelance)
NASCAR Productions
01.2020 - 05.2023
Producer / Editor
NASCAR Productions
01.2014 - 07.2020
Production Assistant - Preditor
FOX Sports
03.2011 - 01.2014
Bachelors - Broadcasting and Mass Communications
State University of New York
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