Beatrice Haens
Atlanta,GA
Summary
Skilled and diligent entertainment marketing and publicity professional with a strong background in managing promotional marketing campaigns, talent management, and media communication that contribute to strong box office performances. Adept at building and nurturing relationships with artists, agents, and industry stakeholders to drive successful collaborations. Excels in fast-paced environments and is passionate on elevating entertainment experiences.
Overview
5
5
years of professional experience
Work History
Account Executive
Allied Global Marketing
07.2023 - Current
- Manage various events from small-scale to high-profile including talent press tours, film and television screenings, and community promotional activations.
- Conceptualize and execute 360 entertainment marketing campaigns.
- Manage various live event vendors and production budgets up to $75,000.
- Pitch and secure entertainment publicity, including reviews and interviews for print, online, radio and on-camera.
- Develop and maintain strong relationships with media, promotional contacts, market influencers, community leaders, and grassroots organizations.
- Prepare research, recaps, and reports for clients under multiple deadlines.
Junior Account Executive
Allied Global Marketing
07.2022 - 07.2023
Account Coordinator
Allied Global Marketing
10.2021 - 07.2022
Associate Project Manager
AMP Agency
01.2020 - 10.2021
- Partnered with Sr. Project Manager to develop and manage all project documentation including: estimates, statements of work, schedules and projects plans and updates.
- Collaborated and manage workflows between internal and external team members to ensure that all project deliverables are completed on time and within budget.
- Managed resource allocation on an ongoing, weekly basis as well as monitor project budget.
- Monitored project status and proactively identify problems both before and as they arise.
- Participated in digital QA process to ensure quality of work.
- Established and maintained strong relationship with clients and internal account team in order to deliver complex projects and programs.
- Acted as liaison between agency teams, including creative, media, production, strategy, analytics and account management.
Education
Bachelor of Science - Marketing Communication
Emerson College
Boston, MA05.2020
Skills
- Superior attention to detail
- Excellent interpersonal and organizational skills
- Effective written and verbal communication
- Ability to maintain confidentiality
- Strong ability to facilitate collaboration among agency capabilities
- Strives in a fast paced environment
- Excellent time management skills
- Successfully manage promotional entertainment marketing campaigns
Accomplishments
- Fundraised over $8000 for Tufts Medical Center through their Boston Marathon 2023 team program.
- Fundraised over $3500 for the Martin Richard Foundation through their NYC Marathon 2019 team program.
- Fundraised over $1800 for the Pediatric Brain Tumor Foundation through their Chicago Marathon 2021 team program.
Timeline
Account Executive
Allied Global Marketing
07.2023 - Current
Junior Account Executive
Allied Global Marketing
07.2022 - 07.2023
Account Coordinator
Allied Global Marketing
10.2021 - 07.2022
Associate Project Manager
AMP Agency
01.2020 - 10.2021
Bachelor of Science - Marketing Communication
Emerson College
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