Creative Production Manager with extensive experience supporting retail brands through efficient, scalable creative productions. Specializes in managing workflows, vendors, talent, and cross-functional teams to deliver on-brand, high-impact creative across multiple channels.
Overview
27
27
years of professional experience
Work History
Creative Production Manager
DSW-Designer Shoe Warehouse
10.2023 - Current
Oversee productions for all DSW photo and video shoots.
Engage collaboratively with creative PR, social, and other cross-functional teams to develop comprehensive production plans.
Own and oversee overall DSW creative production annual budget.
Liaison between DSW teams and celebrity talent, ensuring privacy and the highest of care during all stages of production.
Oversee production schedules to ensure timely delivery of products to meet customer demand.
Manage a team of producers to support all DSW production needs.
Navigate through changing, fast-moving production timelines, adjusting swiftly to last-minute modifications.
Create innovative production processes.
Partner with Creative and Marketing Leadership to facilitate shoot planning that includes logistics, locations, propping, and shot lists.
Oversee crew and vendor partnerships by managing sourcing, negotiating rates, finalizing contracts, and processing invoicing.
Support post-production needs for photo and video assets.
Coordinate cross-functional teams to streamline workflows and improve communication across departments.
Sr Creative Producer
EXPRESS
08.2021 - 08.2023
Produce and oversee all monthly influencer self-capture shoots, from contracting, scheduling, and logistics.
Lead Producer on all Express celebrity lead campaigns.
Produced all Express Livestreams; oversaw external talent management, scheduling, sample logistics, and livestream completion.
Liaison between internal Creative team and external production companies to execute all details for the shoots inclusive of locations, talent, crew, equipment rentals, props, etc.
Serve as main point of contact on-location for photo and video shoots to keep timelines on track and troubleshoot issues that may arise on set
Support Management on studio productions.
Senior Producer
HOTBED MEDIA
10.2017 - 08.2021
Plan and execute live action productions of all sizes
Develop project budgets and manage production costs
Provide input and direction to internal teams and freelancer partners
Realigned production schedules to factor in changing conditions
Draft project calendars
Owner, Wedding and Event Planner
REBECCA JACKSON EVENTS
08.2011 - 10.2015
Full service wedding and event planning and coordination.
Fostered relationships with local and national event suppliers to obtain best price, quality, and delivery.
Budget management and scheduling.
Store Manager
PIER 1 IMPORTS
08.1999 - 02.2011
Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
Directed, coordinated, and reviewed activities in sales and service accounting, record keeping, receiving, and shipping operations.
Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.