Gerald Adamson
Boise,ID
Summary
Experienced design professional and effective leader skilled in managing and motivating teams to deliver high-quality projects on time and within budget. Knowledgeable about mentoring, challenging and directing creative team members. Resourceful, hardworking and adaptable in approaching all problems. Highly proficient in Adobe Creative Suite, with a track record of creating visually captivating layouts for digital and print mediums. Collaborative and creative, with a nuanced understanding of brand voice and messaging.
Overview
5
5
years of professional experience
Work History
Creative Production Manager
Western Power Sports
03.2021 - Current
- Managed a team of 7 graphic designers and photo editors to successfully produce and deliver 22 annual catalogs to sales representatives and dealers in the power sports industry, staying within a $2 million printing budget.
- Achieved a 40% reduction in printing costs by implementing cost-effective paper options and strategically reducing quantities.
- Increased productivity by promoting great teamwork and applying Scrum principles, reducing delivery times by 20%.
- Created visually appealing digital and print catalogs for Western Power Sports and its in-house brands, Fly Racing and Highway 21.
- Improved the user experience by redesigning page layouts and updating cover designs with a modern look.
- Collaborated with product designers and sales managers to enhance the Highway 21 catalog design, resulting in improved brand messaging and a more visually engaging layout.
- Expert with color-correction, page layouts, proofing, and uploading pre-press files.
Lead Photo Editor
Western Power Sports
07.2019 - 02.2021
- Led a team of photo editors and worked closely with the photography team to improve the quality and consistency of photo editing for both print and digital media, resulting in more visually appealing and engaging content for Western Power Sports.
- Worked in close collaboration with both marketing and product development teams, ensuring that all photo content aligned with brand standards and effectively contributed to the overall marketing strategy.
- Successfully managed a content management system (CMS) and photo assets to ensure consistent branding and visual appeal across various digital platforms.
- Utilized a range of techniques in Adobe Photoshop, Camera Raw, and Lightroom to skillfully edit photos for both digital and print media.
Photographer and Videographer
Boise State University
01.2018 - 05.2019
- Photographed events and activities to provide new photo content for social media campaigns.
- Filmed, edited, and produced promotional videos for campus recreation classes.
- Planned and prepared for on-location and studio shoots.
Education
Bachelor of Science - Games And Interactive Media
05.2019
Bachelor of Arts - Philosophy
12.2012
Skills
- Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Art and Creative Direction
- Conceptual Development
- Creative Team Leadership
- Digital and Print Publishing
- Graphic Design
- Photography and Videography
- Photo Editing
- Prepress Proofing
- Project Management
Timeline
Creative Production Manager - Western Power Sports
03.2021 - Current
Lead Photo Editor - Western Power Sports
07.2019 - 02.2021
Photographer and Videographer - Boise State University
01.2018 - 05.2019
Boise State University - Bachelor of Science, Games And Interactive Media
Idaho State University - Bachelor of Arts, Philosophy
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