Becky Sawtelle
St. Petersburg,FL
Summary
Digital media manager with a strong history of enhancing audience engagement and meeting ambitious digital objectives. Proficient in Adobe Premiere and social media strategy, with a focus on team mentorship and impactful content creation. Achieved a 100% increase in Facebook audience through innovative initiatives and strategic planning.
Overview
23
23
years of professional experience
Work History
Digital Content Manager
FOX 13
St. Petersburg, Florida
12.2023 - 12.2025
- Launched FOX Local, a 24/7 streaming service for smart TVs and mobile devices.
- Managed and updated website content to ensure accuracy and relevance for visitors.
- Collaborated with cross-functional teams to maintain cohesive messaging across digital platforms.
- Executed social media campaigns that boosted engagement and follower count across various channels.
- Developed multimedia content, including videos, graphics, and articles, to enhance audience interaction.
- Conducted routine audits of digital content to uphold brand consistency and quality standards.
- Coordinated with marketing teams to align content strategy with promotional objectives.
TV News Producer
WGME-TV
Portland , ME
07.2022 - 12.2023
- Enforced time limits for journalists, reporters, and anchors during on-air broadcasts.
- Troubleshot and resolved production issues to ensure seamless program execution.
- Maintained knowledge of current events and community issues through thorough research.
- Coordinated news, sports, and weather segments while determining segment lengths.
- Wrote and posted news stories to station website and social media platforms.
Digital Content Producer
WPEC CBS12 News
West Palm Beach , Florida
12.2020 - 07.2023
- Assist in planning social media posts for publication, including posts on Facebook, Twitter and Instagram.
- Create website articles, including graphics, photos, and video.
- Work with reporters/anchors in getting content in Storyline.
Digital Content Producer
WTSP
Tampa, FL
08.2019 - 08.2020
- Assisted in planning social media posts for publication, including posts on Facebook and Instagram platforms.
- Created website articles, including graphics, photos, and audio.
- Administered footage and music license agreements, talent releases and fulfillment and distribution.
Digital Media Manager
WPBF-TV
Palm Beach Gardens, FL
05.2015 - 04.2019
- Served as a single editor in highly-competitive digital market
- Consistently No. 1 among all media outlets on social media in market
- Achieved aggressive digital goals set in place by corporate leadership
- Determined appropriate format for news content depending on platform
- Wrote content for TV station website; wrote and edit digital-first videos for social media platforms
- Directed social media coverage on multiple platforms
- Drove customer engagement with targeted initiatives to improve content and improve branding
- Doubled audience on Facebook in two years with strong organic growth
- Mentored reporting staff on creating content for digital platforms
HTV Hub Digital Media Manager
Hearst Television Inc.
Orlando, FL
03.2013 - 05.2015
- Managed a staff of five digital editors after promotion within company from WMTW
- Developed new standard operating procedures and workflows for hub staff
- Created digital content for 28 Hearst Television stations across the United States
- Handled breaking news coverage during Boston Marathon bombing for all Hearst TV stations
- Sent out push alerts, emails for 28 stations
- Tracked and researched trends in the digital landscape in order to capitalize on available opportunities
Digital Media Manager
WMTW-TV
Westbrook, ME
04.2008 - 03.2013
- Promoted from News Producer to Digital Media Manager
- Collaborated with reporters and news director regularly
- Enforced time limits to reporters and anchors on-air for digital
- Scheduled broadcasts and segments daily
- Simplified topics such as healthcare, energy, government and technology through clear, concise and compelling writing
News Producer
WMTW-TV
Westbrook, ME
03.2003 - 03.2008
- Scheduled broadcasts and segments daily
- Turned breaking news stories in written pieces for immediate broadcast
- Created multimedia graphics to accompany on-air announcements
- Assigned advanced and breaking news stories to anchors and reporters
- Collaborated with reporters and news director daily
- Combined video, audio and graphics to effectively convey each story
- Introduced fresh and new angels on previously-reported material to update and inform viewers
- Captured and reported post-show recaps, highlighting successes and opportunities for improvement
Education
Bachelor of Arts - Communications
St. Joseph's College
Standish, MEAssociate of Arts - Communications
White Pines College
Chester, NHSkills
- Content management systems
- Adobe Premiere video editing
- Adobe Photoshop graphic design
- Social media management
- News production tools
- Audience engagement analytics
- Spreadsheet and document creation
Affiliations
- Won Edward R. Murrow for best small market website in 2011
- Attended Leadership Academy at Poynter in 2017
Timeline
Digital Content Manager
FOX 13
12.2023 - 12.2025
TV News Producer
WGME-TV
07.2022 - 12.2023
Digital Content Producer
WPEC CBS12 News
12.2020 - 07.2023
Digital Content Producer
WTSP
08.2019 - 08.2020
Digital Media Manager
WPBF-TV
05.2015 - 04.2019
HTV Hub Digital Media Manager
Hearst Television Inc.
03.2013 - 05.2015
Digital Media Manager
WMTW-TV
04.2008 - 03.2013
News Producer
WMTW-TV
03.2003 - 03.2008
Bachelor of Arts - Communications
St. Joseph's College
Associate of Arts - Communications
White Pines College