Becky Coberly
Phoenix,Arizona
Summary
An energetic and detail-oriented professional with a strong background in business, sales, marketing, copywriting/editing, and event planning. Exceptional communication and multitasking skills with proven confidence to take command and present ideas creatively and effectively to large and small audiences.
Overview
23
23
years of professional experience
Work History
Business Manager
Performance Meets Purpose, LLC. ("Coach Dar")
Scottsdale, AZ
05.2024 - 06.2025
- Drafted and edited professional correspondence, contracts, presentations, reports, and other business documents; responded to client and speaking inquiries and maintained timely communication with prospective clients.
- Managed executive calendar, communications, travel, and daily operations, serving as a trusted gatekeeper and primary point of contact while prioritizing competing demands with discretion and confidentiality.
- Coordinated coaching clients, speaking engagements, podcasts, meetings, workshops, retreats, and events, including scheduling, agendas, materials, logistics, and follow-up.
- Supported business development and operations through client relationship management, industry research, and administrative coordination, including supplies, shipping, and other executive and business needs.
Senior Copywriter
Origami Owl
Chandler, AZ
05.2016 - 12.2019
- Crafted compelling marketing copy that strengthened brand voice and messaging, engaging consumers and evoking emotion across digital and print channels.
- Led copy development for integrated marketing campaigns, including email, website, social media, catalogs, direct mail, product training, headlines, taglines, and product content.
- Collaborated cross-functionally with marketing, graphic design, sales, and product development teams to ensure cohesive messaging and visual storytelling across all consumer touch points.
- Wrote SEO-optimized web and product copy, leveraging keywords and email subject lines to enhance search visibility and customer engagement.
- Managed multiple copywriting projects and coordinated revisions and approvals while serving as a lead editor and proofreader to ensure accuracy, consistency, and adherence to brand standards.
Co-owner and Lead Designer
Embellish, Design for Entertaining, LLC
Arizona
04.2008 - 05.2013
- Co-owned a full-service event design and planning company which specialized in stylish weddings and exquisite corporate events. Corporate clients included: Ulta Cosmetics, Philosophy, MasterCard International, American Cancer Society, and the University of Phoenix.
- Managed day-to-day operations of the company including oversight of interns and staff members, meeting and following up with clients and vendors, and orchestrating event details from concept to completion.
Marketing Education Specialist
Philosophy
Phoenix, AZ
06.2007 - 02.2010
- Translated the Philosophy brand and its product positioning by writing and editing educational literature for education staff and end-consumers (including Nordstrom, Macy's, Dillard's, and Sephora stores) through engaging consumer marketing collateral, event, and training materials.
- Managed free-lance copywriters contracted through the marketing department; reviewed and edited copy provided.
- Developed and executed hands-on product training programs for corporate staff and customer care departments.
- Traveled nationwide to oversee field consultant trainings and evaluate the adoption, implementation, and effectiveness of training materials and product literature.
- In 2009, transitioned to a sub-contractor for Philosophy working independently on department store marketing collateral and event/promotional pieces.
Travel and Education Coordinator
Philosophy
Phoenix, AZ
10.2006 - 06.2007
- Coordinated and executed Philosophy “schools” nationwide; arranged all logistical details for over 30 full-service meetings each quarter.
- Responsible for coordinating all corporate and regional meetings and new field orientations.
- Approved and coordinated travel requests for all employees; worked with travel agent to ensure travel was booked in a timely manner.
- Negotiated cost effective corporate accounts with local and nationwide hotels.
Event Coordinator
Arizona State University, Department of Liberal Arts and Sciences
Tempe, AZ
08.2006 - 10.2006
- Organized and coordinated all department events including award luncheons, new professor meet-and-greet events, new school openings, lectures in Gammage Hall, and ASU Homecoming events.
- Worked side-by-side with the Director of Alumni and the Assistant to the Dean to ensure that all events were implemented by campus standards.
- I was employed by ASU for a short time after being recruited by Philosophy, which offered greater personal and professional growth opportunities.
Enrollment Counselor / Recruiter
University of Phoenix
Chandler, AZ
06.2005 - 08.2006
- Provided superior customer service to both existing and prospective students, including supplying information, follow up, and knowledge of university degree programs.
- Contributed to coordinating and implementing student informational meetings and enrollment open houses.
- Responsible for scheduling one-on-one appointments with students to ensure their preparation for graduation.
Sales Rep / Business Development
Ticor Title Company
Tustin, CA
12.2002 - 04.2005
- Assumed shared responsibilities for the daily operation of business development in the North Orange County area, including servicing clients, outside sales, and increasing market shares to maximize revenue.
- Coordinated promotional events, meetings, banquets, and client trips.
- Developed leads into actual sales by calling on new customers to promote business.
- Created both company and client marketing pieces.
- Effectively interacted and dealt with internal and external customers, some of whom required high levels of patience, tact, and diplomacy.
- Was tenacious in building new business, while securing customer loyalty and forging strong relationships for future business.
Education
Masters of Science - Counseling, Marriage and Family Therapy
University of Phoenix
Phoenix, AZ10-2007
Bachelor of Arts - Communication Studies, Minor in Sociology
Westmont College
Santa Barbara, CA12-2002
Skills
- Articulate and creative; offering innovative, personalized, and concise copywriting, editing, and communication skills
- Strong professional background in event and meeting planning illustrates an incredible eye for detail and organization, for meeting deadlines, and in efficiently completing tasks in a fast-paced environment
- Sales experience has produced major strengths in planning, problem solving, critical thinking, and client satisfaction
- Demonstrates the ability to work in a team environment, bringing enthusiasm and energy into group efforts
- Experience in working with limited support/supervision both in a corporate setting and as a business owner Proven success as an independent consultant/sub-contractor has cultivated experience in owning personal projects and being accountable for results
Timeline
Business Manager
Performance Meets Purpose, LLC. ("Coach Dar")
05.2024 - 06.2025
Senior Copywriter
Origami Owl
05.2016 - 12.2019
Co-owner and Lead Designer
Embellish, Design for Entertaining, LLC
04.2008 - 05.2013
Marketing Education Specialist
Philosophy
06.2007 - 02.2010
Travel and Education Coordinator
Philosophy
10.2006 - 06.2007
Event Coordinator
Arizona State University, Department of Liberal Arts and Sciences
08.2006 - 10.2006
Enrollment Counselor / Recruiter
University of Phoenix
06.2005 - 08.2006
Sales Rep / Business Development
Ticor Title Company
12.2002 - 04.2005
Bachelor of Arts - Communication Studies, Minor in Sociology
Westmont College
Masters of Science - Counseling, Marriage and Family Therapy
University of Phoenix