Beka Serbin
Dallas,TX
Summary
Accomplished graphic designer with several years of experience designing high visual solutions. Demonstrated success in pitching concepts, scoping work and delivering assets on time. Fluent in adobe creative suite with high degree of expertise in illustrator and photoshop.
Overview
5
5
years of professional experience
Work History
Art Director
Hierarchy Advertising
Houston, Texas
10.2023 - 09.2024
- Designed promotional materials such as brochures, flyers, posters, banners, newsletters, logos.
- Maintained accurate specs by adhering to print and art specification standards.
- Created storyboards, mood boards, style frames, and layouts to communicate design ideas.
- Worked with creative directors to develop design solutions.
- Provided creative input during client meetings to help shape the vision of a project.
- Adapted existing designs or created new ones based on client needs or changes in market conditions.
Graphic Designer
WFAA
05.2023 - 06.2023
- Produced digital graphics, including website elements, email templates, and social media visuals.
- Produced projects for advertising and informational purposes.
- Produced promotional displays, packaging and marketing collateral for retail environments.
- Designed compelling graphics and visual materials for marketing campaigns across various platforms.
- Designed new, on-brand visual elements focusing on concept and messaging.
Graphic Designer
Cinemark
03.2022 - 11.2022
- Responsible for redesigning campaigns to match re-brand including Cinemark's Birthday campaign, Movie Club's 1 Million Member, and social GIFs for Giphy platform
- Email, social, in-theater posters, fliers, digital ads, and animated GIFs were day to day responsibilities
- Created several social media templates following the new brand guidelines
- Updates to existing templates
- Led training session on template usage
Sr. Graphic Designer
Mint Dentistry
11.2021 - 01.2022
- All design collateral such as new brand guidelines, web pages, emails, posters, billboards, fliers, digital ads for Google, Facebook, and Spotify
- Image manipulation on some photography and co-art direct fashion shoots
- Design new landing pages, emails, and digital animated advertisements
- Updated in-store posters and catalogs for new and upcoming products
- Some logo design for new product lines
Graphic Designer
Signet Jewelers
04.2019 - 11.2019
- Produced digital graphics, including website elements, email templates, and social media visuals.
- Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create visually appealing designs.
- Produced projects for advertising and informational purposes.
- Designed print materials such as brochures, flyers and posters for marketing campaigns.
Education
Associate of Applied Arts - Graphic Design
Art Institute of Dallas
12.2014
Skills
- Print Design Expertise
- Corporate identity branding
- Typography
- Digital media design
- Layout design
- Print production
- Sketching
- Web design
- Design research
- Advanced photoshop proficiency
- Skilled in Illustrator and InDesign
- Proficient in Figma
Accomplishments
- Best Portfolio, Art Institute of Dallas
- Portfolio Week Poster Design Winner
Timeline
Art Director
Hierarchy Advertising
10.2023 - 09.2024
Graphic Designer
WFAA
05.2023 - 06.2023
Graphic Designer
Cinemark
03.2022 - 11.2022
Sr. Graphic Designer
Mint Dentistry
11.2021 - 01.2022
Graphic Designer
Signet Jewelers
04.2019 - 11.2019
Associate of Applied Arts - Graphic Design
Art Institute of Dallas
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