Ben Gasparini
Murfreesboro
Summary
Affiliate marketing professional with 15 years of experience in building strategic partnerships. Expertise in partnership management and relationship development. Proven ability to foster relationships that drive growth across various client verticals.
Overview
15
15
years of professional experience
Work History
Strategic Partnerships Manager
Acceleration Partners LLC
03.2024 - Current
- Built customized publisher recruitment strategies for new clients around their category vertical and performance goals
- Facilitated publisher recruitment across diverse client verticals through sourcing, outreach, onboarding, and optimization of new publishers
- Managed client budgets for quarterly optimization campaigns, providing allocation recommendations to enhance performance
- Represented clients at industry events to identify and secure new partnership opportunities
Associate Director of Account Management
Dealmoon Group
01.2023 - 01.2024
- Managed multi-category portfolio of affiliate partners, enhancing partner engagement and satisfaction
- Procured and executed custom paid media packages, aligning with partner KPIs to drive measurable outcomes
- Developed optimization recommendations for partners through analysis of historical and competitive performance data, supporting data-driven decision making
- Conducted calls and in-person meetings with key partners for business development and strategic planning.
Sr. Account Manager
Brad's Deals
Chicago
01.2013 - 01.2022
- Achieved consistent double-digit growth for paid media sold within my portfolio
- Forecasted and sold paid media packages for clients, providing regular performance reports and actionable analysis
- Managed a multi-category portfolio of approximately 50 affiliate partners
- Analyzed demand trends by client vertical to tailor marketing approaches for partners
- Managed direct report, mentoring and developing skills over 2+ years
Online Marketing Coordinator
Sittercity
Chicago
01.2011 - 01.2013
- Managed Sittercity affiliate program across three affiliate networks to enhance visibility and engagement
- Coordinated regular calls with active partners and explored new partnership opportunities to drive collaboration
- Procured weekly performance reports with analysis on program health & recommendations
- Participated in industry events to build and maintain strong relationships with partners
Education
Bachelor of Science - Marketing
NORTHERN ILLINOIS UNIVERSITY
DeKalb, Illinois01-2011
Skills
- Strategic partnerships
- Affiliate marketing
- Publisher recruitment
- Digital marketing strategy
- Sales
- Data analysis
- Data-driven decisions
- Budget management
Social Links
LinkedIn, Linkedin.com/in/bgasparini
Past Clients
- Walmart
- CVS
- Home Depot
- Saks Fifth Avenue
- Columbia
- Under Armour
- Reebok
Websites
Timeline
Strategic Partnerships Manager
Acceleration Partners LLC
03.2024 - Current
Associate Director of Account Management
Dealmoon Group
01.2023 - 01.2024
Sr. Account Manager
Brad's Deals
01.2013 - 01.2022
Online Marketing Coordinator
Sittercity
01.2011 - 01.2013
Bachelor of Science - Marketing
NORTHERN ILLINOIS UNIVERSITY