Ben Lippel

• PandaDoc provides more than 50,000 customers with an all-in-one digital solution to create, manage and e-Sign documents with ease

Responsibilities Include:

• Writing copy for multiple assets including Copy Style Guides Homepage, Landing Pages, Videos, Case Studies, Display Ads and Infographics
• Working with internal stakeholders, in order to ensure that copy is always on strategy and on deadline
• Presenting work to leadership and internal stakeholders

• Chewy's mission is to be the most trusted and convenient online destination for pet parents everywhere
• I developed content for multiple assets supporting this mission, including: Videos, Manifestos, Copy/Brand Guidelines, Landing Pages, Digital/Social Assets (Facebook, Instagram and Pinterest), Direct Mail, Brochures, Banners, Infographics, Emails, Print Ads and Name Generation.

• At this industry-leading apparel manufacturing company, I was lead copywriter for the following apparel brands: Callaway Apparel, Jack Nicklaus, Ben Hogan, PGA TOUR, Grand Slam, Cubavera.

• At this full-service advertising agency specializing in B2B, I wrote, reviewed and edited copy for clients including Zebra Technologies, Motorola Solutions, Kodak Alaris and Wellnext (a corporation which owns multiple nutraceutical companies)
• Projects included: Videos, strategic opportunities presentations, corporate manifestos, Direct Mail, landing pages, blogs, websites, social media, infographics, solution briefs, event planning materials and print ads.

• Specialized in content for B2B (I was the lead writer for this channel - with $4.5 billion in net sales during 2015)
• Created and reviewed copy for multiple marketing vehicles including catalogs, brochures, digital, direct mail, local marketing canvassing kits, sell sheets, instructional materials for sales reps, print ads, radio, out of home and trade show exhibits.

• Developed copy for multiple marketing vehicles which included course-descriptive videos, speeches for executives including the President of Kaplan University, course-specific web pages, web banners, brochures, student welcome kits, ecards, PURLS (personal URLs), print ads, signage and out of home.