BEN MADDOX

Responsible for growth of consumer and business accounts across US and international markets through optimization of targeting across offline and online channels, and performance marketing and brand initiatives

Built out analytical capabilities of team through establishing more robust decision making principles, advancing rigor of experimentation, investing in new data sources and corresponding pipelines to integrate it and growing team of data scientists

• Led the data science team responsible for marketing, product and people analytics
• Coordinated with acquisition marketing, sales, collections, risk and the operations team to understand their challenges and help them deliver on commercial goals
• Implemented sophisticated Direct Mail targeting and optimized channel growth
• Enhanced data stack of the US business through data engineering roadmap and negotiated contracts with data providers
• Scoped, delivered and reviewed A/B tests
• Introduced Bayesian Testing
• Responsible for product analytics and strategy changes
• Reduced credit losses on the portfolio during the pandemic.

• Supported delivery of initiatives to engage low-usage customers
• Delivered solutions for year over year growth in marketing channels
• Built end-to-end processes for stress tests
• Managed team of 3 analysts.

• Worked across full credit lifecycle
• Tested new ideas and simulated borrower behaviors
• Led adhoc analyses assigned by Chief Risk Officer.