Led the Sportsbook Engagement team for theScore Bet and ESPN BET, focusing on user retention and bet-type engagement.
Managed cross-functional collaboration between engineering, design, research, analytics, marketing, and QA teams through daily scrums, sprint planning, and stakeholder meetings.
Developed and prioritized the product roadmap, defining business requirements and KPIs while overseeing the full product development cycle.
Initiated and launched "Parlay Lounge," generating $4M in revenue and a 3% increase in GGR within the first month.
Implemented "Featured Markets," resulting in 1.2M+ user interactions and a 5% increase in new user retention.
Supported backlog grooming and engineering work planning
Co-founder, Senior Product Manager
LÜM
08.2020 - 02.2022
Designed a music streaming and micro-tipping interface, creating the largest fully user-uploaded streaming platform in the U.S.
Led a team of 12 engineers and designers, driving product execution across iOS, Android, and Web platforms.
Managed remote development teams across the U.S., India, and Australia to launch Android and Web platforms within six months.
Developed five new product lines based on market trends and user feedback, increasing monthly new user signups by 32% and revenue by 125%.
Maintained an average App Store rating of 4.8 from 20K+ reviews.
Worked with engineers, UI/UX designers and QA to bring features to life
Co-Founder, Product Manager
LÜM
10.2018 - 08.2020
Optimized user retention beyond industry standards through A/B testing, customer discovery, and a gamified rewards system.
Analyzed user behavior patterns to develop a seamless omnichannel experience across desktop and mobile.
Led the release of our virtual gifting feature, earning Apple’s "App of the Day" recognition for innovation and artist support during the pandemic.
Turned product ideas and goals into detailed, developer-ready specs and user stories
Managed the development and launch of the iOS platform, engaging a community of over 300K music creators and fans.
Co-Founder, UI/UX Design & Research
LÜM
02.2018 - 02.2018
Conducted market research on UI/UX best practices for competitive applications.
Developed UX concepts, including task analysis, storyboards, and user flows, to enhance product usability.
Created design documentation to facilitate the initial development of iOS, Android, and Web platforms.
VP OF CREATIVE DEVELOPMENT/Lead Copywriter at Critical Content/SK Global GroupVP OF CREATIVE DEVELOPMENT/Lead Copywriter at Critical Content/SK Global Group