Benjamin Wellington
Sac City
Summary
Dynamic community leader with proven success in social media management, influencer marketing, and content creation. Expertise in developing impactful engagement strategies that drive user interaction and brand visibility.
Overview
4
4
years of professional experience
Work History
Head of Community
Ava Labs (Maintainer of Avalanche)
Brooklyn, NY
03.2024 - 01.2026
- Developed community engagement strategies to enhance user interaction and satisfaction.
- Coordinated events and initiatives to foster relationships within the community.
- Analyzed community feedback to identify trends and inform strategic decisions.
- Managed social media platforms, increasing brand visibility and community participation.
- Led global social + community strategy across multiple regions, contributing to ~20–25% overall community growth
- Scaled ambassador programs to 700+ contributors and 10,000+ applicants
- Increased campaign reach and engagement by 30%+
- Built KPI frameworks improving reporting speed by ~40%
- Executed global campaigns across events, partners, and social channels
Social Media Manager
Tea Protocol
Sac City, IA
08.2023 - 05.2024
- Developed and implemented social media strategies to enhance brand awareness.
- Created engaging content for various platforms, aligning with marketing objectives.
- Analyzed social media metrics to optimize campaign performance and audience engagement.
- Collaborated with cross-functional teams to ensure cohesive messaging across channels.
- Scaled social following from 10,000 → 190,000+ (+1,800%)
- Increased engagement rate 3–5x
- Generated 100K+ impressions on top-performing posts • Built consistent high-frequency posting strategy
Senior Social Strategist
Ava Labs (Maintainer of Avalanche)
Brooklyn, NY
11.2022 - 03.2024
- Developed strategic initiatives to enhance Avalanche ecosystem adoption and user engagement.
- Analyzed market trends to inform product positioning and competitive strategy decisions.
- Grew executive and brand social presence by 10%+
- Increased engagement rates by 25%+
- Produced 50+ multimedia content pieces (video, threads, podcasts)
- Managed KOL network and influencer collaborations
- Improved average impressions per post by 20–30%
Social Media Manager
Overclock Labs (Maintainer of Akash Network)
San Francisco, CA
10.2021 - 05.2022
- Collaborated with cross-functional teams to ensure cohesive messaging across channels.
- Managed community interactions, fostering relationships with followers and influencers.
- Conducted competitor analysis to identify trends and inform strategic decisions.
- Grew Twitter followers by 110% and impressions by 31%
- Increased engagement by 20%+
- Executed multi-platform campaigns across Twitter and Discord
- Introduced analytics tooling for performance optimization
Education
Bachelor of Science - Banking And Finance
Buena Vista University
Storm Lake, IA08-2013
Skills
- Social media management
- Photo and video editing
- Teamwork and collaboration
- Content creation
- Social media
- Content scheduling
- Digital media
- Excellent multitasking
- Social media and promotions
- Community engagement
- Daily operations management
- Influencer marketing
Timeline
Head of Community
Ava Labs (Maintainer of Avalanche)
03.2024 - 01.2026
Social Media Manager
Tea Protocol
08.2023 - 05.2024
Senior Social Strategist
Ava Labs (Maintainer of Avalanche)
11.2022 - 03.2024
Social Media Manager
Overclock Labs (Maintainer of Akash Network)
10.2021 - 05.2022
Bachelor of Science - Banking And Finance
Buena Vista University