Benard Arinze
Atlanta,GA
Summary
Meticulous, results-driven professional with over 15 years of expertise in Graphic Design working with Brand Development, Project Management, Creative Direction, and Social Media Management with exceptional multi-tasking skills. Have an innovative approach to idea and concept development with extensive expertise in overseeing individual projects and brand development collections. Focused on overseeing projects from concept through final delivery, successfully created brand messages, strategies, and key graphic assets.
A successful marketing leader with proven accomplishments in driving growth and increasing profits. An articulate and driven leader with high energy and an engaging personality. Hardworking team builder who is motivational in maximizing personnel performance and surpassing business objectives.
Overview
14
14
years of professional experience
Work History
Brand Manager
Vegan Wangs
Atlanta
01.2021 - Current
- Managed all phases of the initial design and development of the Vegan Wangs brand identity
- Negotiated and secured the domain asset www.veganwings.com
- Developed the online presence for Vegan Wangs, which includes social media platforms, online identity, and integration on various restaurant delivery apps
- Developed the menu for Vegan Wangs, researched, and secured ghost kitchen
- Increased monthly sales by 10% and specialized as brand ambassador for special invites
- Initiated and tested various marketing plans, via Klaviyo.
Brand Manager
Personal Advisory
01.2017 - 01.2021
- Managed all phases of new product development, from conceptualizing designs to incorporating customer feedback, and managing milestones to ensure timely delivery.
- Orchestrated strategic marketing plans, including press release management, email newsletter promotion, and scheduling press release dates to elevate business growth and brand awareness.
- Navigated and managed social media platforms (Instagram, Facebook, Pinterest, Twitter), securing a strong online presence and escalating brand value.
- Contributed to design ideas in early planning stages, working closely with customers and managers.
- Bolstered annual sales by 10% through effective brand ambassadorship and specialized marketing strategies.
- Conceptualized brand identity, developing a unique graphic style and tone for communications, and ensured cohesive branding across all graphic elements.
- Optimized email campaigns to improve open and click-through rates, coordinating with design and media teams to develop high-quality creative assets.
- Captured new customers and diversified offerings through strategic business optimizations and product launches.
- Launched successful digital marketing campaigns to increase website traffic and incorporated product changes into marketing messages to maximize customer engagement and profits.
- Streamlined brand messaging by maintaining a consistent visual identity across all platforms and oversaw the preparation of comprehensive marketing collateral.
- Planned, implemented, and tracked sales and marketing strategies, optimizing social media presence to engage customers and enhance online visibility.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement, gaining strong leadership skills through end-to-end project management.
- Demonstrated strong organizational skills and a detail-oriented work ethic.
Senior Graphic Designer
Zenzele
01.2011 - 01.2016
- Capitalized creative and innovative branding strategies to foster business growth and attract national distributors including Target, Walgreens, and Duane Reed
- Architected and implemented marketing tactics to accelerate online and retail sales figures for Zenzele
- Modulated product packaging and branding processes to expand revenue streams
- Managed the opening of a retail storefront in Atlanta
- Oversaw over ten domestic and international retail accounts, interacted with customers, and built a social media presence for Zenzele securing customer retention
- Leveraged sales expertise to translate lead prospects into a loyal clientele base
- Achieved feature in Allure magazine.
Lead Graphic Designer
Cox Communications
01.2010 - 01.2011
- Designed Winter 2010 holiday print and video promo for Cox Communications and all of their subsidiaries
- Established brand standards and encouraged compliance with best practices
- Led project team, conceptualized and streamlined creative direction processes, workflow, and project development ensuring timely completion
- Completed in-depth product design tests with the help of different software, models and design systems
- Researched trends and projected market changes to capitalize on emerging opportunities
Education
BA Fine Arts of Graphic Design - Commercial And Advertising Art
Fort Valley State University
Fort Valley, GA01.2002
Skills
- Graphic Design
- Creative Direction
- Project Management
- Social Media Management
- Adobe Suite
- InDesign
- HTML
- WordPress
- Collaboration
- Multi-tasking
- Interpersonal Skills
- Attention to Detail
- Critical-Thinking
- Time Management
- Social Media Strategy
- Product Management
- Marketing and Advertising
- Digital Marketing
- Social Media Marketing
Websites
Personal Information
Title: Senior Graphic Designer + Social Media Manager
Timeline
Brand Manager
Vegan Wangs
01.2021 - Current
Brand Manager
Personal Advisory
01.2017 - 01.2021
Senior Graphic Designer
Zenzele
01.2011 - 01.2016
Lead Graphic Designer
Cox Communications
01.2010 - 01.2011
BA Fine Arts of Graphic Design - Commercial And Advertising Art
Fort Valley State University