Benjamin Cohen
Los Angeles,California
Overview
10
10
years of professional experience
Work History
Founder and CEO
Abstrakt Management Inc.
06.2020 - Current
- Founded marketing platform dedicated to monetizing gaming audiences on Twitch and Youtube.
- Spearheaded ongoing gaming marketing initiatives for brands such as MLB Topps, Audeze, Avalanche, LA Libations, and NextBite
- Expanded brand presence to new markets with aligning demographics.
- Managed over 100 partnerships with top creators, ensuring talent aligned withbrand’s image and goals.
- Ran various sponsored streams and social activities across platforms with unique purchase incentives.
- Facilitated new product ideation and collaboration with brands and influencers
- Audeze X Ayden custom headset released July, 2023 (Generated over $100,000 in sales)
- Launched an energy drink brand with Molson Coors’ subsidiary, overseeing marketing campaign, business case, creative development, executive approvals and campaign analysis; increased sales by 26% and website traffic by 40%
- Built extensive relationships as a trusted advisor and evangelist to senior executives (e.g. CEO’s, CMO’s) of both endemic and non-endemic brands in gaming.
Business Development Executive
Negosh (Formerly known as BIP)
08.2022 - 01.2024
- Joined Negosh prior to the launch of their licensing marketplace with the objective of onboarding and populating our marketplace with licensees and licensors from around the world.
- Onboarded clients such as Real Madrid, The Springboks, Paul Frank, and 20+ Mars Wrigley brands to the marketplace.
- Upon launch on March 2, 2023 we announced our partnership with world renowned toy manufacturer, Jazwares, to help spearhead their licensing initiatives.
- By January 2024, there were 200+ licensees and 300+ licensors actively engaging on the Negosh Marketplace.
Music Management Intern
Roc Nation
06.2019 - 08.2019
- Created roll out plans for albums such as Maxo Kream’s Brandon Banks, Phora’s Bury Me in Dead Roses, Gashi’s album Gashi, and Tinashe’s Songs For You.
- Won Roc Nation’s 2019 Intern Marketing Competition across both NYC and LA offices.
A&R Intern - Assistant to President of Distribution Krystian Santini
Equity Distribution (Roc Nation Distribution)
06.2019 - 08.2019
- Scouted up and coming artists in search of distribution opportunities.
Intern-Assistant Talent Buyer
Coalition Entertainment
06.2018 - 08.2018
- Organized festival’s i.e. Das Energi, Imagine Fest, Electric Zoo, Wonderfruit, and Waterloo.
Digital Marketing Intern
National Positions Inc.
06.2015 - 08.2017
- Worked on Search Engine Optimization, content and social media.
- Collected and populated data warehouse for influencer marketplace Grow Influence.
Intern - Assistant to SVP Sam Goldfeder
Excel Sports Management
04.2016 - 08.2016
- Research on issues pertaining to the NBA Collective Bargaining Agreement (“CBA”).
Education
Bachelor of Arts - Consumer Behavior and Retail Management
THE UNIVERSITY OF WISCONSIN-MADISON
Madison, WI05.2020
FIFA FOOTBALL AGENT LICENSE -
12.2024
Skills
- Proficient with MS Word, MS Excel, MS PowerPoint
- Social media including Twitch, YouTube, Twitter, Instagram, TikTok, and Discord
- Team leadership
- Strategic thinking
- Marketing
- Entrepreneurial and innovative
- Contract negotiation
- Client engagement
- Artificial intelligence proficiency
Languages
English and Spanish
Hobbies and Interests
Gaming, Golf, Fashion, Web3, Crypto, Skiing, Formula 1, Los Angeles Rams, Manchester United
Timeline
Business Development Executive
Negosh (Formerly known as BIP)
08.2022 - 01.2024
Founder and CEO
Abstrakt Management Inc.
06.2020 - Current
Music Management Intern
Roc Nation
06.2019 - 08.2019
A&R Intern - Assistant to President of Distribution Krystian Santini
Equity Distribution (Roc Nation Distribution)
06.2019 - 08.2019
Intern-Assistant Talent Buyer
Coalition Entertainment
06.2018 - 08.2018
Intern - Assistant to SVP Sam Goldfeder
Excel Sports Management
04.2016 - 08.2016
Digital Marketing Intern
National Positions Inc.
06.2015 - 08.2017
Bachelor of Arts - Consumer Behavior and Retail Management
THE UNIVERSITY OF WISCONSIN-MADISON
FIFA FOOTBALL AGENT LICENSE -
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