Benjamin Hrkić
Creative Director
Ljubljana
Summary
Dynamic Creative Director and Sales Strategist with a strong background in brand storytelling, sustainable marketing, and business development. Experienced in leading high-performing teams, developing bold, revenue-driven campaigns, and driving strategic sales growth. Adept at pitching and closing high-value deals, creating compelling brand narratives, and building long-term client relationships. Passionate about leveraging creativity to generate business impact, increasing customer engagement, and identifying upselling opportunities. A skilled public speaker and consultant, empowering brands to align creativity with profitability.
Overview
10
10
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Creative Director
Bold Group
06.2019 - Current
- Lead the agency’s creative strategy and storytelling direction, crafting award-winning campaigns
- Spearheaded sustainability-focused projects, aligning brand narratives with impact-driven messaging
- Developed bold, out-of-the-box creative concepts that increased engagement and brand awareness
- Pitched and won high-profile accounts, presenting strategic visions to major clients
- Actively contributed to sales strategies, collaborating with the board to set and achieve revenue targets
- Led upselling initiatives, identifying growth opportunities within existing accounts
- Managed and mentored cross-functional creative teams to deliver high-quality, innovative work
Marketing & Creative Consultant
Freelance
03.2020 - Current
- Delivered public speaking engagements at leading industry events, including SOF, Dani Komunikacija, and IAB Slovenia
- Advised businesses on brand storytelling, creative strategy, and sustainability integration
- Conducted creative brainstorming workshops to enhance innovation and idea generation in teams
- Assisted companies in sales-driven creative strategies, optimizing messaging to boost conversions
Sales & Project Manager (Tourism & Events)
Collegium Mondial Travel
03.2015 - 06.2019
- Led regional and international sales teams, overseeing the selling of travel services, event packages, and experiences
- Developed data-driven sales strategies, optimizing customer journeys and improving conversion rates
- Designed and executed event marketing initiatives that enhanced audience experience and maximized revenue
- Applied storytelling techniques to sell travel experiences and customized client journeys
- Planned, designed, and scheduled phases for large projects.
Education
Diplomant tržnega komuniciranja -
VŠPV
Ljubljana 10.2019 - 06.2022
Sustainable Marketing, Media, and Creative - Certification
University of Cambridge
Ljubljana 05.2023 - 07.2023
Skills
- Creative Strategy & Storytelling
- Public Speaking & Keynote Presentations
- Sales & Business Development
- Campaign Development & Execution
- Leadership & Team Management
- Client Acquisition & Upselling
- Client relationship management
- Relationship building
- Sustainable Marketing & Branding
Notable Clients
- Nike
- UniCredit Bank
- Total Energies
- Barcaffe
- Loterija Slovenije
- Corwin
- Merkur Zavarovalnica
- Hofer
Publications And Thought Leadership
Marketing Magazin, Published multiple articles on creativity, storytelling, and sustainability.,
Awards
- Gold Prize, Websi Awards, Socially Responsible Marketing
- Author, Dogodivščine Filipa in Arie: 7 Steklenikov
- Keynote Speaker, Industry Events (SOF, Dani Komunikacija, Fanfara, etc.)
Timeline
Sustainable Marketing, Media, and Creative - Certification
University of Cambridge
05.2023 - 07.2023
Marketing & Creative Consultant
Freelance
03.2020 - Current
Diplomant tržnega komuniciranja -
VŠPV
10.2019 - 06.2022
Creative Director
Bold Group
06.2019 - Current
Sales & Project Manager (Tourism & Events)
Collegium Mondial Travel
03.2015 - 06.2019
Similar Profiles
Samuel GambateseSamuel Gambatese
Account Executive at Bold GroupAccount Executive at Bold Group
Alvin Jason ArzagaAlvin Jason Arzaga
Network Operations Specialist at Bold GroupNetwork Operations Specialist at Bold Group
ZYARAT GUL SHINWARIZYARAT GUL SHINWARI
Security Officer at Bold Security GroupSecurity Officer at Bold Security Group