Summary
Overview
Work History
Skills
Education And Certifications
Industries And Specialties
Timeline
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Benjamin Johnson

Edina,MN

Summary

A dynamic and authentic UX leader with over 20 years of expertise in seamlessly integrating Experience and Service Design into the core of Digital Strategy and IT Development. I have successfully led initiatives covering strategic planning, seamless execution, scalability, and product lifecycle management.

I excel at fostering collaboration across diverse business units, identifying opportunities for value realization, and championing pragmatic, data-driven, and intelligent enhancements to elevate the overall digital customer experience.

My utmost satisfaction stems from enabling others to reach their full potential and ensuring the consistent delivery of an exceptional digital experience. I take pride in having earned a reputation of being supportive, flexible, and adaptive, with a calm and poised demeanor in any situation.

Overview

17
17
years of professional experience

Work History

Experience Design Director

Perficient
02.2022 - 08.2023
  • As an Experience Design Director, I undertook multifaceted assignments, seamlessly transitioning between roles such as Product Manager, Product Owner, UX Architect, UX Researcher, Digital Strategist, and Creative Director.
  • Managed a remote, international team of 6 direct and 30+indirect reports
  • Delivered high-quality designs for major clients, leading to increased usability, conversion, and repeat business
  • Clients include Allegis, Husqvarna, Aetna, Trinity Health Systems, Cedars Sinai, Xcel Energy, Meta, GM Financial, and Enterprise Rental.

CRO and UX Director

Pearson Education
04.2021 - 02.2022
  • I delivered the conversion rate optimization (CRO), user experience strategy, and execution for Pearson Pathways, a post-graduate recommendation engine and enrollment application
  • Led an international design and development team of digital analytics managers, web analysts, UI/UX designers, and developers to deliver bi-weekly development sprints
  • Responsible for CRO strategy and execution, UX research, persona development, low and high-fidelity wireframes, customer journeys, and prototypes

UX Manager and Digital Product Manager

3M
04.2013 - 04.2021

    Global Experience Manager – Personal Safety Division (June 2019 – April 2021)

    • I owned the global digital experience for 3M's Personal Safety Division encompassing 18% of 3M's revenue and 42% of 3M.com website traffic
    • Core member of 3M's Covid-19 Executive Response Team, coordinating global marketing and communication response for the Respirator Portfolio team, 3M Senior Leadership, Legal, CDC, and Federal Government
    • Annual budgets of $1.3-2.8 Million

      • Digital Product Manager – 3M Global Marketing (August 2016 – April 2019)

      • I led an amazingly talented full-stack Agile Product team, establishing the first dedicated Agile Digital Product Team at 3M, as well as creating the organization's first Search Center of Excellence
      • We pioneered 3M's approach to Agile IT Development but also matured 3M digitally and advanced cultural change

        • UX Manager – 3M Global Marketing (April 2013 – August 2016)

        • I led a 3M Global Marketing UX team responsible for the strategic design, development, and onboarding for 41 business groups as 3M transitioned to a new customer-centric, responsive design platform and product catalog
        • Responsible for defining the direction and implementation of the conversion optimization capabilities for 3M web properties

Associate Director of User Experience and Web Strategy

Rasmussen College
04.2010 - 04.2013
  • Managed the Web Engagement team, including developers, UX/UI designers, web producers, project managers, and business analysts.
  • Responsible for sustaining a consistent design and architecture for Rasmussen College properties as the school grew from 8 to 22 campuses; Rasmussen.edu, Student portal, and corporate intranet.
  • Collaborated with marketing managers, program managers, heads of schools, IT, and senior management to design, architect, and implement business applications, web interfaces, and event/campaign web pages.

UX Architect

Blue Cross And Blue Shield Of Minnesota
01.2007 - 03.2010
  • Responsible for web traffic analysis, campaign reporting, and advising on website architecture, content, and interface updates based on analytic
  • Test designs with customers using HCD principles, including heuristic design, moderated and unmoderated testing, and A/B optimization, resulting in conversion improvements from 8% to 44%.
  • Translate storyboards into technical wireframe documents, paper, and HTML prototypes.

Skills

  • Team Direction
  • Workflow Management
  • Presentation Skills
  • Effective Communication
  • Storytelling
  • UX Research
  • UX Architecture
  • User, Employee, and Service Experience
  • Strategic thinking
  • Proficient in Figma, XD, and other UX tools

Education And Certifications

  • M.B.A., The University of North Carolina - Kenan-Flagler School of Business, Chapel Hill, North Carolina
  • Certified Scrum Product Owner – C.S.P.O.

Industries And Specialties

  • Manufacturing
  • Education
  • Healthcare
  • B2B and B2C
  • E-Commerce
  • Accessibility and Compliance

Timeline

Experience Design Director

Perficient
02.2022 - 08.2023

CRO and UX Director

Pearson Education
04.2021 - 02.2022

UX Manager and Digital Product Manager

3M
04.2013 - 04.2021

Associate Director of User Experience and Web Strategy

Rasmussen College
04.2010 - 04.2013

UX Architect

Blue Cross And Blue Shield Of Minnesota
01.2007 - 03.2010

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Benjamin Johnson