Benjamin Johnson
Londonderry,VT
Summary
Passionate and accomplished lead merchant, with a proven track record of a balanced approach to leveraging opportunities coupled with moving assortment strategy forward.
Overview
16
16
years of professional experience
Work History
Divisional Merchandise Manager, Men's & Gift
The Orvis Company
Sunderland, VT
07.2019 - Current
- P&L responsibility for Men's & Gift, with annual net sales of $175m, $60m selling profit
- Develop and communicate 3-year category strategic plans
- Deliver omni-channel, "One Orvis" seasonal strategy and assortment plans
- Manage key business partnership with Barbour, representing 10% of annual apparel sales
- Launched two cross-category catalog marketing efforts (replacing 4 single category efforts), leading to a reduction in traditional catalog marketing expenses of $1.75m (reinvested into digital marketing)
Divisional Merchandise Manager, Women's
The Orvis Company
Sunderland, VT
03.2017 - 07.2019
- Led turnaround of Women's category, with contribution swinging from ($3.2m) loss in '16 to $2.0m in '18
- Shifted focus to full price selling, with emphasis on Women's active outdoor assortment
- Reduced assortment breadth by 20%, while delivering sales & gp growth
Director of Merchandising, Retail (US & UK)
The Orvis Company
Sunderland, VT
01.2015 - 03.2017
- Led Retail Merchandising team, overseeing Apparel, Dog and Fish/Hunt assortment architecture for US & UK Retail (brick & mortar)
- Managed cross-category UK pricing structure
- Implemented monthly cross-category merchandising field communication
Divisional Merchandise Manager, Men's
The Orvis Company
Sunderland, VT
01.2012 - 01.2015
Men's Senior Merchant, US & UK
The Orvis Company
Sunderland, VT
01.2008 - 01.2012
Education
Bachelor of Arts - History
North Carolina State University
Raleigh, NCSkills
- Product Lifecycle Management
- Competitive Analysis
- Merchandising Strategies
- Team Development & Leadership
- International Pricing Strategy
- Trend Analysis
Timeline
Divisional Merchandise Manager, Men's & Gift
The Orvis Company
07.2019 - Current
Divisional Merchandise Manager, Women's
The Orvis Company
03.2017 - 07.2019
Director of Merchandising, Retail (US & UK)
The Orvis Company
01.2015 - 03.2017
Divisional Merchandise Manager, Men's
The Orvis Company
01.2012 - 01.2015
Men's Senior Merchant, US & UK
The Orvis Company
01.2008 - 01.2012
Bachelor of Arts - History
North Carolina State University
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