Field Sales Professional - Consumer Packaged Goods
Toledo,OH
Summary
Results-oriented field sales professional talented at creating positive, team-oriented work environment by motivating and inspiring associates. Dedicated to implementing and developing sales strategies to expand sales opportunities. Exceptional communication, organizational and leadership skills.
Overview
21
21
years of professional experience
Work History
Retail Sales Supervisor – Michigan Region
Advantage Solutions
01.2021 - Current
Effectively led a team of 9 Retail Sales Representatives focused on driving sales growth within their respective territories on behalf of the client, Mars-Wrigley, supporting the C-Store channel. Hired, trained, and developed each Retail Sales Representative to execute upon the initiatives and goals established by the client.
Provided continuous coaching and development support to each direct report via in-field development days, regular virtual check-ins, and ongoing performance feedback, leading to a yearly increase of 5% in gross sales volume over 4 consecutive years.
Motivated sales team to achieve 100%+ of their individual territory goals in Performance Rewards Program enrollments, an incentive program offered by Mars-Wrigley to its C-Store retailer partners, for 3 of 4 years.
Collaborated in partnership with cross-functional teams; including account managers, client leadership, and operations management, ensuring efficient communication and execution of retail sales operations.
Analyzed regional reporting to identify trends and areas for growth, implementing targeted initiatives to capitalize on these opportunities.
Retail Sales Representative
Advantage Solutions
03.2018 - 12.2020
Managed and develop business with Kroger, Meijer, and Target on behalf of PepsiCo Warehouse Brands, covering a sales territory consisting of 34 retail accounts.
Leveraged relationships with store management to secure incremental displays and additional product orders, leading to substantial increases in overall sales from 2018 - 2019.
Helped a key Kroger store achieve an 8% increase in sales from 2019 – 2020.
Became a Team Leader during Q4 of 2019. Assisted District Retail Supervisor with coaching and mentoring fellow teammates and new employees.
Territory Sales Manager
Maurice Sporting Goods, Inc. – Toledo, OH
04.2013 - 12.2017
Managed a sales territory consisting of 80 client accounts, including Walmart and Meijer, increasing total territory sales volume by an average of 4% for 4 years.
Visited stores daily to meet with key decision makers to help drive growth in the following categories: fishing, camping, hunting, marine, and sports license.
Led territory to consistently generate $3 million annually in retail sales.
Increased years total retail sales in a lower-volume, urban-market Walmart store by 40% for 3 consecutive years.
Account Manager/Retail Sales Representative
Kehe Food Distributors, Inc.
09.2004 - 02.2012
Developed and managed business with Meijer, Kroger, and other independently owned retailers by conducting regular store visits to evaluate product presentation, inventory levels, and to prepare orders for product replenishment and displays.
Acquired 4 struggling accounts; quickly restored integrity of shelf schematic, reduced out-of-stocks, eliminated expired products and organized extra stock, resulting in a 5% to 20% sales increase per account.
Raised total perishable food sales 10% by expanding the Kosher frozen and Kosher deli foods selection at a Meijer location after market analysis uncovered unique demographics.
Regularly recognized by clients for providing superior service and maintaining optimal relationships based on trust and frequent communication.