Benjamin Rettig
Madison,WI
Summary
Results-driven Trade Development Manager with proven success in driving brand visibility and customer engagement through strategic trade marketing initiatives and impactful promotional campaigns.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Trade Development Manager, Wisconsin
Diageo
Madison, WI
03.2021 - Current
- Developed and implemented trade marketing strategies to enhance brand visibility and drive sales growth.
- Collaborated with cross-functional teams to optimize product placement in retail environments.
- Analyzed market trends and consumer insights to inform strategic decision-making processes.
- Led training sessions/General Sales Meetings for sales teams on effective promotional techniques and product knowledge.
- Managed significant sports partnerships (Green Bay Packers, Milwaukee Bucks, Milwaukee Brewers) to optimize brand visibility in the market.
- Executed promotional campaigns that increased customer engagement and brand loyalty initiatives.
- Enhanced client relationships through regular communication, providing market insights and addressing concerns effectively.
- Implemented targeted promotional campaigns that drove significant growth in product awareness and demand across various channels.
- Effectively managed yearly budget to optimize proper marketing spends with in Wisconsin.
- Established relationships with key decision-makers within distributor organizations to promote growth and brand recognition.
- Effectively managed Trade Development for Kansas and Wisconsin (2021 - 2024).
Diageo Spirits Brand Manager
Frank Beverage Group/Frank Liquor
Middleton, WI
07.2015 - 03.2021
- Directly responsible for sales, tracking, distribution plans, pricing and innovation launches for DIAGEO and 24 suppliers.
- Achieved six consecutive years of successful sales growth from 21 of 24 portfolios.
- Responsibilities include managing point-of-sale materials for all retail programming.
- Continued work with Sales Managers and Directors to build brand presence and gain optimal sales through training and presentations.
- Responsible for conducting General Sales Meetings and product presentations to gain “share of mind” from sales professionals.
- Forecast sales and work to ensure proper levels of inventory.
- Successfully recruited and developed brands and sales with 15 new suppliers.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Successfully achieved DIAGEO AOP/O&R Sales Plan each year while in the role.
On Premise Division Manager
Frank Beverage Group/Frank Liquor
Middleton, WI
06.2012 - 06.2014
- Directed operational strategies to enhance efficiency across multiple departments.
- Directed a network of 19 On Premise sales staff.
- Managed 2,000 customers.
- Successfully planned, analyzed and executed business strategies to drive On Premise business.
- Worked with suppliers on in-house trainings to create brand awareness.
- Actively worked with DIAGEO/Captain Morgan Specialists to drive and influence business in LDA accounts.
- Promoted and scheduled 200 On Premise samplings per quarter
Worked directly with the Vice President to program all DIAGEO programs to maximize profits, drive trial and distribution goals. - Achieved 2 years of consecutive growth of DIAGEO brands in the On Premise.
- DIAGEO team/Golden Bar Winners- Baileys 2015.
Education
Bachelors of Business Administration - Business
Edgewood University
Madison, WI06-2009
Skills
- Customer engagement
- Relationship management
- Sports Partnership management
- Trade marketing
- Promotional planning
- Team collaboration
- Decision-making
- Client relationship building
- Sales presentations
- Event planning
Certification
Certified Spirits Specialist, CSS
Timeline
Trade Development Manager, Wisconsin
Diageo
03.2021 - Current
Diageo Spirits Brand Manager
Frank Beverage Group/Frank Liquor
07.2015 - 03.2021
On Premise Division Manager
Frank Beverage Group/Frank Liquor
06.2012 - 06.2014
Bachelors of Business Administration - Business
Edgewood University