Benjamin Richey
Nashville,TN
Summary
Dynamic marketing and artist relations professional with extensive experience in the music industry. Skilled in digital marketing strategy, content creation, and community engagement. Adept at supporting artist development initiatives, executing marketing campaigns, and managing key relationships with artists, executives, and industry professionals. Passionate about connecting audiences with music through innovative and data-driven marketing strategies.
Overview
6
6
years of professional experience
Work History
Marketing Manager
Gruhn Manufacturing
05.2024 - Current
- Collaborate with owner and CEO George Gruhn to develop a bespoke website and social media strategy aligned with brand identity.
- Cultivate relationships with artists to enhance brand positioning.
- Oversee and execute digital marketing campaigns, audience engagement strategies, and content creation.
- Analyze market trends and social media insights to optimize marketing efforts.
Sales
Gruhn Guitars
07.2022 - Current
- Provided personalized sales consultations for high-profile musicians and industry professionals.
- Assisted the CEO and President in high-value purchases and strategic business decisions, ensuring smooth transactions and optimal outcomes.
- Represented the brand at industry events and cultivated relationships with artists and executives.
Adjunct Instructor
University Of Louisiana At Lafayette
08.2021 - 05.2022
- Coordinate and instruct bluegrass ensemble
- Teach individual lessons on guitar, banjo, and mandolin
- Recruit students
Graduate Assistant
University Of Louisiana At Lafayette
08.2019 - 05.2021
- Assisted department chair in administrative tasks such as scheduling and record-keeping
- Served as a liaison between faculty members and students for addressing concerns or issues related to coursework or academic policies.
Education
Master of Arts - Music Performance
University of Louisiana At Lafayette
Lafayette, LA05.2021
Bachelor of Arts - Music Performance
University of Louisiana At Lafayette
Lafayette, LA05.2019
High School Diploma -
Grace Christian
Alexandria, LA05.2014
Skills
- Digital Marketing Strategy & Execution
- Social Media Management & Community Engagement
- Content Creation & Graphic Design
- Email Marketing & Newsletters
- Artist Development & Industry Relations
- Project & Event Coordination
- Data Analytics & Performance Tracking
- Budget & Invoice Management
- Adobe Creative Suite, Canva, Google Analytics, Meta Business Suite, Mailchimp
Timeline
Marketing Manager
Gruhn Manufacturing
05.2024 - Current
Sales
Gruhn Guitars
07.2022 - Current
Adjunct Instructor
University Of Louisiana At Lafayette
08.2021 - 05.2022
Graduate Assistant
University Of Louisiana At Lafayette
08.2019 - 05.2021
Master of Arts - Music Performance
University of Louisiana At Lafayette
Bachelor of Arts - Music Performance
University of Louisiana At Lafayette
High School Diploma -
Grace Christian
References
Ben Clark
Owner/CEO BanjoBenClark.com
4701 Hessey Rd
Mount Juliet, TN 37122
(615) 995-4502
ben@banjobenclark.com
Kristin Scott Benson
5-time International Bluegrass Music Association's Banjo Player of the Year
2018 Recipient of the Steve Martin Award for Excellence in Bluegrass and Banjo
1032 Corie Crest Dr.
Boiling Springs, SC 29316
(615) 631-0518
wayneandkristin@gmail.com
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