BENJAMIN A. SHEELER
Waukee
Summary
Results-oriented manager with a track record of exceeding sales goals through effective territory management and relationship building. Proven success in developing data analysis initiatives that boost sales team performance and service quality. Strategic thinker committed to enhancing competitive positioning and fostering long-term partnerships.
Overview
28
28
years of professional experience
4
4
Certifications
Work History
Trade Development Business Manager
Southern Glazer's of Iowa
Urbandale
05.2008 - 02.2026
- Managing and developing a statewide multimillion dollar sales territory
- Planning and executing sales goals to assist exceeding team and state goals
- Analyzed market trends to inform strategic decisions and improve competitive positioning.
- Cultivated supplier relationships through alignment on goals and consistent delivery of results.
- Oversaw inventory management and maintained optimal stock levels for efficient distribution.
- Led team meetings to discuss performance, set goals, and address challenges effectively.
- Drove high performance by developing team members.
- Enhanced tracking and business analysis tools to support informed decision-making.
- Designed training programs to boost staff productivity and elevate service quality.
Beverage/ Service Manager
Centro Restaurant
Davenport
10.2005 - 12.2007
- Maintained stable inventory and controlled cost of sale for all beverage items to ensure profitability.
- Developing wine lists and cocktail menus for a fine dining atmosphere
- Oversaw daily restaurant operations and staff scheduling to optimize workflow.
- Coordinated staff hiring, training, and scheduling to uphold high service standards.
- Trained and mentored new employees on service standards and procedures.
Beverage/ Service Manager
Biaggi's Ristorante Italiano
Davenport
06.2001 - 10.2005
- Maintained stable inventory and controlled cost of sale for beverage items, ensuring profitability.
- Developing wine lists and cocktail menus for a fine dining atmosphere
- Managed daily restaurant operations and staff schedules, enhancing service delivery.
- Trained and mentored new employees on service standards and procedures.
- Conducted hiring, training, and scheduling to optimize staffing for restaurant operations.
Banquet Captain/ Fine Dining Server
Embassy Club
Des Moines
09.1997 - 06.2001
- Coordinated training sessions to enhance staff skills across various locations.
- Led team of 30 employees, ensuring consistent service standards across multiple locations.
- Supervised banquet staff to ensure smooth event operations.
- Coordinated setup and breakdown of banquet rooms for events.
- Trained new staff on service standards and event protocols.
Education
Liberal Arts - general curriculum
D.M.A.C.C
Ankeny, Iowa12-1998
High School -
Ankeny High School
Ankeny, Iowa06-1997
Skills
- Sales and marketing
- Market analysis
- Market performance reporting
- Territory management
- Logistics coordination
- Inventory management
- Data analysis
- Strategic decision making
- Business planning
- Team leadership
- Employee management
- Relationship building
Certification
- Certified Specialist of Wine (CSW), Society of Wine Educators, 09/12/12
- WSET Level 2 Award in Wine and Spirits (WSET II), Wine and Spirits Educational Trust
- Certified Specialist of Spirits (CSS), Society of Wine Educators, 09/13/13
- Italian Wine Professional (IWP), Italian Wine Central, 11/18/18
References
References available upon request.
Timeline
Trade Development Business Manager
Southern Glazer's of Iowa
05.2008 - 02.2026
Beverage/ Service Manager
Centro Restaurant
10.2005 - 12.2007
Beverage/ Service Manager
Biaggi's Ristorante Italiano
06.2001 - 10.2005
Banquet Captain/ Fine Dining Server
Embassy Club
09.1997 - 06.2001
Liberal Arts - general curriculum
D.M.A.C.C
High School -
Ankeny High School