Summary
Overview
Work History
Education
Skills
Timeline
Generic

Berch (bo) Watson

Fortuna,CA

Summary

Seasoned Parts Sales Supervisor with relevant background in managing large-scale operations. Known for enhancing customer relationships, improving parts sales efficiency, and leading successful teams. Strong skills include inventory management, team leadership, and strategic sales planning. Made significant impact by streamlining parts ordering processes and increasing overall operational . In 1994 I came to work at western auto and continued working for them even after purchasing Napa auto parts somewhere about 1999-2000.the kirtley family decided to retire and sold to DeanBistolfo and changed the name to Fortuna Auto and truck parts. I was made manager after one year and served as such until Dave Marcus from grants pass bought all Humboldt county Napa stores. After a few Covid months he let me go. Wanted to start fresh I suppose. In retrospect i am very familiar with Napa Auto parts procedures and had brought a lot of customers with me when I left. After 20 something years a person gets to know his customers. Especially because I was born and raised here. Excellent customer service is extremely important to me. Thank you for the opportunity to be considered for this job.

Overview

30
30
years of professional experience

Work History

Wholesale/retail Auto Part Sales

Oreilly Auto Parts
11.2020 - 10.2024
  • Provided technical advice on product selection to customers.
  • Resolved customer complaints in a timely manner.
  • Assisted customers in locating specific parts or items requested by them.
  • Answered inquiries, resolved problems and finalized parts sales at counter and by telephone.

Store Manager

Fortuna auto and truck parts. Aka Napa Auto Parts
Fortuna, California
06.1994 - 10.2020
  • Conducted daily store operations, including opening and closing procedures and cash handling.
  • Monitored inventory levels and placed orders to restock shelves.
  • Developed strategies to maximize sales and profitability.
  • Established customer service standards and monitored staff compliance.
  • Resolved customer complaints in a timely manner.
  • Recruited, trained and supervised new employees.
  • Maintained accurate records of employee performance reviews.
  • Created weekly work schedules for store personnel.
  • Managed daily banking activities such as deposits and withdrawals.
  • Prepared monthly reports on sales figures, expenses, profits.
  • Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
  • Built relationships with key customers and stakeholders to grow business networks and locate new opportunities.
  • Delegated work to staff, setting priorities and goals.

Education

Master Alignment Tech - Brake And Suspension

Moog Chassis School
St Louis, MO
03-2014

4 Day Course - Wheel Alignment Tech School

Hunter Engeneering
Pleasanton, CA
05-2012

Skills

  • Training and coaching
  • Promotional planning
  • Problem-solving skills
  • Reviewing deliveries
  • Promotions planning
  • Improving customer satisfaction
  • Parts department organization
  • Coordinating paperwork

Timeline

Wholesale/retail Auto Part Sales

Oreilly Auto Parts
11.2020 - 10.2024

Store Manager

Fortuna auto and truck parts. Aka Napa Auto Parts
06.1994 - 10.2020

Master Alignment Tech - Brake And Suspension

Moog Chassis School

4 Day Course - Wheel Alignment Tech School

Hunter Engeneering
Berch (bo) Watson