Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Bernadette Frazier

Richmond,VA

Summary

Results driven sales manager. With more than 10 years of experience overseeing talented teams while guiding staff for superior customer interactions. Proven stellar performance, by turning around a negative sales revenue, into a profitable revenue, within 1 1/2 year time. Cultivates a company culture in which associates feel comfortable voicing questions and concerns. Enthusiastic team leader dedicated to process improvement and staff development. Self starter with a positive can do attitude, who is driven to learn, improve and succeed. Quality oriented and proactive in resolving issues.

Overview

25
25
years of professional experience

Work History

Retail Manager

AAA Club Alliance
04.2018 - 07.2023
  • Successfully opened new store in Richmond, Scott's Addition, and had 5.0 Scorecard at year end
  • Hired and trained new team members to build successful team focused on positive customer relations and consistent sales
  • Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
  • Oversaw store operations, including opening and closing procedures, cash management, and safety compliance.
  • Enhanced store appearance by maintaining cleanliness standards and visually appealing displays that showcased products effectively.

Retail Manager

AAA Mid-Atlantic
01.2014 - 04.2018
  • Focused on achievement of 5.0 scorecard goals to services during each customer interaction.
  • Manage day to day operations, to include scheduling, recruitment and retention, coaching, training, and motivating staff
  • Work with District Director to ensure performance expectations are set of individual staff, providing guidance in coaching techniques, complaint resolution, and operations management.

Membership Sales Specialist

AAA Mid-Atlantic
10.2009 - 10.2013
  • Educated customers about product features and benefits to aid in selecting best options for each individuals' needs
  • Built rapport with customers and assessed needs to make product recommendations and upsell
  • Meet/Exceed quality standard scores and establish productivity goals
  • Won 5 Diamond Award, in 2012, for most Memberships sold in all of Mid-Atlantic
  • Lead and supervise, mentoring of staff in product knowledge, features and benefits.

Head Cashier/Retail Office Supervisor

AAA Mid-Atlantic
03.2001 - 10.2009
  • Trained and coached cashier team members on checkout procedures and strategies to maximize customer satisfaction
  • Ensure effective preparation, processing of daily deposits, process memberships, travel and insurance payments, sales of travelers cheques, travel money cards, attraction tickets, and responsible for end of day close out
  • Collaborated with upper management to establish policy and procedures for cashiering
  • Entrusted with several responsibilities, month end reporting, inventory process, inventory adjustments, audit monthly travel files, also had membership sales goals
  • Manage 18 associates, ensure that day to day operations are carried out, as well as handled customer's complaints and concerns.

Junior Accountant

AAA Mid-Atlantic
11.1998 - 03.2001
  • Oversaw all aspects accounts receivable and payables
  • Processed insurance commissions, bad checks, and reconcile Progressive Insurance accounts
  • Researched and resolved all travelers' cheques discrepancy by effectively communicating with Retail Office Managers
  • Interacted with vendors, upper management and peers.

Education

Associate of Science - Psychology

Liberty University
Lynchburg, VA
05.2013

Skills

  • Strong Leadership
  • Proven Sales Abilities
  • People Skills
  • Flexible Thinker
  • Recruitment and Talent Development
  • Results Driven
  • Customer Service
  • Cash Management
  • Store operations
  • Inventory Control

Affiliations

  • Richmond Chamber of Commerce
  • Richmond Regional Tourism
  • Roanoke Regional Chamber - participating member
  • City Manager Meetings - invited participant
  • Virginia Blue Ridge Travel & Tourism - invited participant

Timeline

Retail Manager

AAA Club Alliance
04.2018 - 07.2023

Retail Manager

AAA Mid-Atlantic
01.2014 - 04.2018

Membership Sales Specialist

AAA Mid-Atlantic
10.2009 - 10.2013

Head Cashier/Retail Office Supervisor

AAA Mid-Atlantic
03.2001 - 10.2009

Junior Accountant

AAA Mid-Atlantic
11.1998 - 03.2001

Associate of Science - Psychology

Liberty University

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Bernadette Frazier