Bernice Asemsro
Procurement Officer/Marketing And Sales Executive
Accra
Summary
Dynamic marketing and procurement leader with a proven track record at JAM Power Enterprise, enhancing customer engagement and driving sales growth. Expert in leveraging computer literacy and interpersonal skills to develop innovative marketing strategies and negotiate effectively. Achieved significant brand loyalty and operational efficiencies through strategic vendor management and team collaboration. Determined professional with track record of building productive networks of suppliers and obtaining materials at low prices. Demonstrated strengths in forecasting, budgeting and inventory management.
Overview
14
14
years of professional experience
Work History
Marketing and Sales
Zeno’s Enterprise
11.2020 - 12.2024
- Researched economic processing factors to determine best marketing and sales strategies.
- Drove business growth and community visibility through implementation of targeted marketing and sales strategies.
- Introducing the company to prospective customers
- Selling of the company’s products
- Issuing daily invoices and receipts to customers
- Inventory monitoring and management
- Sourcing quality and affordable supplies for the company
- Ensuring effective and timely purchase and delivery of supplies
- Daily delivery of the company products to customers across the region
- Collaborated with other departments such as marketing and sales to ensure consistency across all visual elements of the store's design.
Head of Marketing/Procurement Manager
JAM Power Enterprise
Kumasi
10.2018 - 10.2020
- Managed relationships with external vendors including advertising agencies, media outlets and design firms.
- Introducing the company to prospective customers
- Selling of the company’s products
- Inventory monitoring and management
- Evaluating and selecting the best suppliers or vendors
- Sourcing quality and affordable supplies for the company
- Ensuring effective and timely delivery of supplies
- Negotiating purchase contracts and prices
- Enhanced customer engagement through targeted loyalty programs and feedback mechanisms.
- Implemented customer loyalty programs that increased repeat business.
- Managed social media platforms, creating engaging content and monitoring analytics to enhance online presence.
Marketing and Sales Executive
Geoquaye Company Limited.
09.2013 - 09.2018
- Responsible for increasing client base year on year
- Designing route to market plan for the team
- Building brand loyalty among customers to induce repeat purchase
- Selling the brand to prospective customers
- Collecting and updating database with customer information
- Assisting in stores management
- Monitoring and reporting on cell sites
- Evaluating load assessment
- Issuing invoices/quotations to customers
Sales Ambassador
Fidelity Bank Limited
10.2011 - 09.2013
- Responsible for signing up customers on the different bank products
- Coordinating and consolidating daily report of the sales team
- Assisting the Customer Service Officers
- Advising customers on business opportunities and better investment avenues
- Handling customer complaints
Procurement Manager
Kekeli Hotel
Ho
08.2010 - 08.2011
- Managed inventory levels to ensure availability of materials for production.
- Implemented stock optimization strategies and minimized product loss.
- Conducted market research to identify new sources of supply that offered competitive prices.
- Participated in trade shows or conferences related to procurement topics to stay abreast of industry developments.
- Organized and prioritized projects.
- Performed detailed analysis of supplier costs associated with different items purchased by the organization.
- Reviewed supply levels and aging inventory to forecast purchasing needs.
Education
MSC - Procurement And Supply Chain Management, CIPS
KNUST IDL
Accra, Greater Accra Region11.2020
BSC - Business Administration (Marketing)
CODE-UCC
Kumasi, Ashanti Region01.2016
HND - Marketing
Ho Polytechnic
Ho, Volta Region01.2009
WASSCE -
Mawuli SHS
Ho, Volta Region01.2006
Skills
- Computer Literate (Microsoft Word, Excel, PowerPoint And Outlook)
- Good Communication Skills
- A Good Team Player
- Interpersonal Relationship Skills
- Driving
- Marketing and sales support
- Sales and marketing proficiency
- Policy and procedure compliance
- Marketing and branding strategies
- Sales and negotiation
References
References available upon request.
Timeline
Marketing and Sales
Zeno’s Enterprise
11.2020 - 12.2024
Head of Marketing/Procurement Manager
JAM Power Enterprise
10.2018 - 10.2020
Marketing and Sales Executive
Geoquaye Company Limited.
09.2013 - 09.2018
Sales Ambassador
Fidelity Bank Limited
10.2011 - 09.2013
Procurement Manager
Kekeli Hotel
08.2010 - 08.2011
MSC - Procurement And Supply Chain Management, CIPS
KNUST IDL
BSC - Business Administration (Marketing)
CODE-UCC
HND - Marketing
Ho Polytechnic
WASSCE -
Mawuli SHS
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