Bertie Allen
Digital Marketing Manager
Chesterfield,VA
Summary
Forward-thinking Digital Marketing Manager offering 10 years of experience with achievements in working with cross-functional teams to achieve marketing and brand development goals. Skilled in SEO, pay-per-click advertising and online content development.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
4
4
Languages
Work History
Chief Marketing Officer
365 Marketing Agency
Richmond , Virginia
12.2021 - Current
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Created official company page on Word Press and seven social media platforms to facilitate interaction with customers.
- Increased market awareness and penetration through development of creative collateral.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Designed innovative branding and product strategies.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Managed divisional marketing, advertising and new product development.
- Directed technological improvements, reducing waste and business bottlenecks.
- Oversaw business-wide changes to modernize procedures and organization.
- Developed comprehensive performance reports using Google Analytics to strategize resource allocation and establish performance metrics for clients.
- Developed and strengthened business partnerships at all levels.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
- Interpreted data in Google Analytics, Google AdWords, Tableau, Alteryx platforms.
- Supervised and oversaw website & social media development.
- Identified appropriate marketing channels and target customers for campaigns.
- Write up and optimize Marketing Automation workflows for hubspot platform.
- Coordinate Email Marketing Campaigns for nurturing the pipeline.
- Assist creative department in keyword research for monthly campaign rollouts.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement
- Managed branding campaigns and event marketing initiatives in print, video, web and social media
Marketing Manager
Alchemco
Henrico , Virginia
01.2020 - 10.2021
- Generate key deliverables and deploy quality management system.
- Organized, Designed, and Launched the Alchemco Academy LMS platform.
- Completely virtual onboarding environments for our Sales Representatives, prospective employees, distributors, and contractors.
- Developed and initiated projects, managed costs, and monitored performance.
- Fostered relationships with vendors to foster positive working relationships.
- Identified, reviewed and applied policies and procedures.
- Provided management for internal personnel, contractors and vendors.
- Eliminated discrepancies in progress by reviewing performance, spend and timeline.
- Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.
- Maintained open communication by presenting regular updates on project status to customers.
- Obtained needed resources by strategically negotiating with stakeholders and outside suppliers.
- Recruited and oversaw personnel to achieve performance and quality targets.
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Reviewed historical data and secure customer information to advise strategic campaign development.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Built and improved customer engagement plans, boosting conversion rates 15%.
- Developed consumer-tailored print marketing materials for targeted distribution.
- Successfully project managed numerous multi-lingual direct mail and email campaigns simultaneously.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting
- Used critical thinking to break down problems, evaluate solutions and make decisions
- Oversaw preparation of marketing copy, images, videos, emails and other collateral
- Directed marketing projects through conceptual planning, schedule management and final implementation
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Maintained complete database of files, contacts and project materials.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Briefed senior executives on monthly projections, product launches and other marketing plans.
- Reviewed current analytics implementations and provided recommendations for realignment to customer KPIs or technical best practices.
Ecommerce Marketing Manager
Mango Store Corp
Richmond , VA
12.2017 - 12.2019
- Developed strategies, to sell our CSR services to other companies.
- Increased Upsell % of add-ons by 36% over 2 quarters.
- Simplified complex technical problems to easy to comprehend literature and deliverables.
- Handled presentations and Quarterly projections and milestones for customers and B2Bs.
- Created a customer driven environment while ensuring a low chargeback % from customers .001% over 6 months.
- Created the Consumer de-escalation department.
- Specialized in dealing with irate customers ensuring over 89% Retention rate of all customers.
- Developed site refresh plans, seasonal changes and marketing enhancement strategies to CMOs.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement
- Drove operational improvements which resulted in savings and improved profit margins
- Resolved problems, improved operations and provided exceptional service
- Actively listened to customers' requests, confirming full understanding before addressing concerns
- Supported marketing teams, creating, deploying and optimizing campaigns for clients
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach
- Compiled product, market and customer data to generate informed sales and profit projections
- Created printed marketing materials designed to drive campaigns
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Developed insights on marketing campaigns to assess performance against goals.
- Increased profit margins by 15% through maximizing new product introductions.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
E-Commerce Project Developer
LUCERO HOMES GOLF & COUNTRY CLUB
Jaramillo Abajo , Panamá
11.2016 - 03.2017
- Wrote and implemented protocol and policy manual demonstrating knowledge of ISO 9001:2008 methodology.
- Enforced and promoted regulatory compliance and ensured necessary protocol for tree-house hospitality.
- Directed 25 staff, offering guidance and mentorship on operations, and creating collaborative atmosphere.
- Coordinated & Implemented high quality Avaya (PBX phone system) leading flashpoint meetings and measuring milestones.
- Cooperated with engineering, manufacturing and corporate accounting to verify adherence to quality standards
- Reported production malfunctions to managers and production supervisors
- Recorded, analyzed and distributed statistical information
- Prepared and collection production reports
- Specified quality requirements of raw materials with suppliers
- Estimated financial requirements of new projects
- Implemented ISO 9000 quality systems, defining business practices, leading to certification and better business practices
- Collaborated with audit clients and action owners to apply root cause analysis guidance and establish effective corrective action plans
- Established and tracked quality department goals and objectives
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
General Manager
LA FINCA MORINGA
San Carlos , Panama
03.2014 - 01.2017
- Improved customer shopping experience by administrating website, updating content and supervising traffic.
- Guaranteed availability of products by managing supply levels, leading to customer satisfaction.
- Strategized, planned and executed marketing campaigns leading to increased sales and revenue.
- Managed quality control initiatives through ISO 9001:2008 QMS and created ISO 9001:2008 Quality Management System for farm.
- Developed brand for flagship product, applying understanding of market trends and consumer needs.
- Piloted Moringa Tree Planting Operations, employing skills in team leadership, organization and prioritization.
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
- Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
- Reduced corporate risk by managing shrink processes and controlling inventory levels.
- Assessed reports to evaluate performance, develop targeted improvements and implement changes.
- Set, enforced and optimized internal policies to maintain responsiveness to demands.
- Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans.
- Boosted productivity by consolidating material planning, data collecting, payroll and accounting programs into one main system.
- Launched new, robust business management software system, resulting in improved operational insight and planning.
- Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
- Reduced costs, managed delivery schedules and performed risk analysis to improve overall profitability.
- Increased Moringa sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Created printed marketing materials designed to drive campaigns.
Trade Marketing Manager
GRUPO DAVID ENTERPRISES, Adidas
Panama City , Panama
01.2010 - 02.2014
- Managed operations across four concept stores, three wholesale Shop in Shop locations in five countries and two languages in the Caribbean.
- Boosted team performance by training over 200 employees on products as well as customer service and sales tactics.
- Attained furniture and point of purchase materials through strategic negotiations with wholesale clientele.
- Generated BPM and collaborated with Adidas LATAM team for future store launches.
- Achieved six timely store launches in various countries by working with onsite architects on store construction and distribution; effectively monitored progress, led teams, maintained quality standards, provided visual merchandising and trained staff.
- Ensured business continuity and streamlined sales by accurately forecasting quantities required for future wholesale corners and Shop in Shop locations.
- Headed visual merchandising team to roll out campaigns and resupply.
- Devised product pricing strategies and trade marketing investments to support growth
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through
- Measured marketing program effectiveness via regular monitoring of KPIs
- Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results
- Balanced profit, volume and share objectives to deliver long-term growth
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns
- Mentored local personnel on best practices and protocols to maximize productivity
- Aligned activities with corporate objectives by coordinating marketing, sales and IT processes
- Created printed marketing materials designed to drive campaigns
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation
- Directed marketing projects through conceptual planning, schedule management and final implementation
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns
- Considered business demands and customer preferences when developing pricing structures and marketing plans
- Captured new customers by optimizing business strategies and launching products to diversify offerings
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners
Education
Master of Science - Marketing
College of William & Mary, University of Richmond
Williamsburg, VA 08.2021 - Current
Bachelor of Arts - International Affairs
Florida State University
Tallahassee, FL 08.2005 - 05.2011
Skills
Market forecasting
Additional Information
- October 2021 Knowledge of popular social media platforms, features, and functions | Full results: Proficient
Management & leadership skills: Planning & execution — Highly Proficient
- August 2021 Planning and managing resources to accomplish organizational goals | Full results: Highly Proficient
- Search engine optimization — Highly Proficient
- June 2020 Interpreting online website performance metrics and understanding search engine optimization tactics | Full results: Highly Proficient Sales skills — Highly Proficient
- November 2021 Influencing and negotiating with customers | Full results: Highly Proficient Written communication — Proficient
- April 2022 Best practices for writing, including grammar, style, clarity, and brevity | Full results: Proficient Marketing — Proficient
- March 2022 Understanding a target audience and how to best communicate with them | Full results: Proficient Attention to detail — Highly Proficient
- April 2022 Identifying differences in materials, following instructions, and detecting details among distracting information | Full results: Highly Proficient
Certification
Google Analytics Individual Qualification
Publications
Inbound and Outbound Marketing in 2022 and beyond?
https://365marketingagency.com/f/inbound-and-outbound-marketing-in-2022-and-beyond
Social Media and Armed Conflict
https://365marketingagency.com/f/social-media-and-armed-conflict March 2022
In 2022 brands will be champion not products
https://365marketingagency.com/f/in-2022-brands-will-be-champion-not-products
Timeline
Google Analytics Individual Qualification
04-2022
Digital Marketing Certified - Hubspot Academy
04-2022
SEO Certified - Hubspot Academy
04-2022
Chief Marketing Officer
365 Marketing Agency
12.2021 - Current
Master of Science - Marketing
College of William & Mary, University of Richmond
08.2021 - Current
Marketing Manager
Alchemco
01.2020 - 10.2021
Ecommerce Marketing Manager
Mango Store Corp
12.2017 - 12.2019
E-Commerce Project Developer
LUCERO HOMES GOLF & COUNTRY CLUB
11.2016 - 03.2017
General Manager
LA FINCA MORINGA
03.2014 - 01.2017
Trade Marketing Manager
GRUPO DAVID ENTERPRISES, Adidas
01.2010 - 02.2014
Bachelor of Arts - International Affairs
Florida State University
08.2005 - 05.2011
Similar Profiles
Boris RubinovBoris Rubinov
Medical Marketing Representative at 365 Marketing Group, LLC.Medical Marketing Representative at 365 Marketing Group, LLC.
Toni BurgessToni Burgess
Home Health Aide at 365 Home Healthcare AgencyHome Health Aide at 365 Home Healthcare Agency
Leila Samow OnleLeila Samow Onle
Care Assistant (First active 365 agency limited) at First active 365 agency limitedCare Assistant (First active 365 agency limited) at First active 365 agency limited