Bessie Wink

-Manage campaigns with specific focuses in order to meet client needs and creative visions for photo and film.

-Manage multiple projects simultaneously, ensuring timely completion and seamless execution in production.

-Wide variety of contacts including: copywriters, art directors, storyboard artists, set and production designers, stylists, talent reps, music composers and licensing, and editing teams.

-Proficient in concepting, directing and producing for TVC/Broadcast, web and social, OOH, print and packaging

-Comfortable leading teams of 5-40+

-Comfortable with bidding, negotiating, legal clearances, financial budgeting and allocation, and billing and reconciliation

-Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.

-Current clients include Urban Outfitters Corp (Anthropologie and BHLDN), All Modern, Wayfair, Thule, New York Fashion Week, Petco, Savant Home Technology Services and more.

-Concepted, directed and produced all marketing photo and film campaigns from start to finish for broadcast, print, OOH, web/social, and packaging

-Developed and managed high performing in-house photography and film teams as well as managed and led external creative teams.

-Enhanced creative output by regular communication with agency of record partners for their creative strategy. Collaborated with agency partners on executing and producing photo and film projects.

-Cross-functionally worked to create brand consistency, asset efficiency on time and on budget

-Worked closely with leadership and board of directors to ideate and pitch creative and operational strategy.

-Managed all photographers, cinematographers, producers, art directors, stylists, set design, writers, storyboard artists, sound design/music composition and editing teams

-Managed all in-house e-commerce photography teams inclusive of sample intake, still life and on model photography, retouching and delivery

-Managed YTD and monthly budgets.

-Managed all forecasting and AOP planning/allocating

-Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.

-Coordinated daily studio operations, including scheduling, staff management and customer service.

-Streamlined studio operations by implementing efficient scheduling and project management systems.

-Oversee all client accounts, bidding and negotiation, hiring and vendor relations, oversee all photo and film productions

-Clients include: IKEA, Crate and Barrel, Home and Garden, Lilly Pulitzer, Lane Bryant, Ascena Group