Beth Boswell
Communications
Florham Park,NJ
Summary
Versatile Communications Director with over 10 years of progressive expertise across both internal and external communications. Offering excellent management and organizational skills to coordinate multiple, concurrent projects. Strong writer with aptitude for creating engaging content. Known for rolling-up sleeves to get the work done.
Overview
23
23
years of professional experience
Work History
Director (Assoc. Dir) Communications, Cardio/Renal
Novartis Pharmaceuticals
East Hanover, NJ
01.2020 - Current
- Drove successful multichannel and multilingual US branded launch of key medicine Leqvio (LDL-C reduction). Responsible for conceptual planning, schedule management and final implementation. Doubled the traditional and social media coverage
- For renal medicine iptacopan, developed global pre-launch communications strategy, messaging and budget. Drove Phase II clinical trial communications. Actively participated in cross-functional Global and US brand plan development
- Developed insights and data on communications campaigns to measure impact and/or determine way forward
- Initiated reputation research
- Managed issues ranging from ICER pricing reports to FDA complete response letter
Director, Global Communications, Ophthalmology
Novartis Pharmaceuticals
East Hanover, NJ
07.2018 - 01.2020
- Led overall global communications strategy and launch for Beovu (wet AMD medicine). Focused 10 country teams on developing innovative approaches with effective strategic planning
- Managed Lucentis (ex-US) product issue.
Head of Communications, Asia
Novartis Pharmaceuticals, Alcon Laboratories
Singapore
01.2016 - 07.2018
- Implemented broad internal communications campaign supporting change management and diversity and inclusion. Resulted in division wide award
- Drove messaging and executed Region President quarterly business overview for associates
- Catalyst for and led first social media product launch (AirOptix with Hydraglyde). Won first external gold award in communications for the division
- Initiated and successfully lobbied for funding for cross-functional cataract patient education working group
- Led communications to address crisis situations from product to sensitive business issues
Senior Vice President to Managing Director SEA
FleishmanHillard Asia Pacific
Shanghai, Singapore, Jakarta, Gurgaon
01.2007 - 10.2015
- Wrote Asia corporate messaging/positioning for J&JPRD
- Strategic counsellor to Abbott Nutrition communications. Developed corporate communications positioning and managed issues across Asia
- Designed new communications structure for Ministry of Health, Saudi Arabia. Led on-the-ground team for Pertamina (Indonesia) communications restructuring project which won certificate of excellence from Campaign Asia for internal communications
- Focused team on developing effective communications campaigns for Philips India. Supported Philips Healthcare division with sleep apnea media outreach program
- Created annual forecast and managed at different times Southeast Asia P&L, Shanghai P&L, Singapore P&L
Senior Vice President
FleishmanHillard
San Francisco, CA
12.2004 - 03.2007
- Crafted healthcare sponsorship strategy for Bayer (hemophilia) and media outreach program for Abbott Vascular (cardiovascular device).
- Led teams for clients in aviation and fintech.
- Managed FBI raid issue.
Senior Vice President to Managing Director
FleishmanHillard
Hong Kong
10.1998 - 03.2004
- Provided strategic guidance and support to communications teams across 13 Asian markets. Specialized in technology in Hong Kong.
- In Toronto, responsible for growing technology and healthcare business. Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Led restructuring and turnaround through development of new leadership team.
- Identified and solved issues with production, workforce and material sourcing to drive business objectives.
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
Education
Master of Science - Communications
Boston University
Boston, MABachelor of Arts - History And English
Queen's University
Kingston, ONSkills
Strategy development
Building media relations
Building external communications
Building internal communications
Issues and crisis management
Product launches
Leadership communications
Communications restructuring
Communications measurement
Event coordination
Therapeutic Areas
Cardiovascular, renal, ophthalmology, neurology, oncology (symptom management), hematology, contraception
Timeline
Director (Assoc. Dir) Communications, Cardio/Renal
Novartis Pharmaceuticals
01.2020 - Current
Director, Global Communications, Ophthalmology
Novartis Pharmaceuticals
07.2018 - 01.2020
Head of Communications, Asia
Novartis Pharmaceuticals, Alcon Laboratories
01.2016 - 07.2018
Senior Vice President to Managing Director SEA
FleishmanHillard Asia Pacific
01.2007 - 10.2015
Senior Vice President
FleishmanHillard
12.2004 - 03.2007
Senior Vice President to Managing Director
FleishmanHillard
10.1998 - 03.2004
Master of Science - Communications
Boston University
Bachelor of Arts - History And English
Queen's University