Beth Monahan
Alpharetta,GA
Summary
Dynamic marketing professional with extensive expertise in event planning and strategic marketing initiatives, consistently delivering exceptional results. Proven track record of managing large-scale events and sponsorship agreements that significantly enhance visibility and engagement for diverse clients. Strong leadership abilities and effective communication skills foster innovative team dynamics, driving impactful outcomes. Committed to leveraging creative strategies to elevate brand presence and achieve organizational goals, ensuring alignment with overall business objectives.
Overview
30
30
years of professional experience
Work History
Marketing & Event Manager
USTA Atlanta
Atlanta, GA
02.2022 - Current
- Created marketing materials that successfully promoted leagues’ special events and promotions.
- Managed social media accounts to enhance visibility and engagement for diverse marketing initiatives.
- Managed sponsorship agreements for various leagues and recreational programs.
- Coordinated events, including Tuesday Tennis on the Turf, tennis expos, and community outreach programs with AYTEF, fostering community involvement.
- Manage vendors and suppliers for production of marketing merchandise and event signage.
- Supervise interns to enhance team productivity.
Event Director
The Atlanta Cup
Atlanta, GA
09.2025 - 12.2025
- Oversaw comprehensive event planning and execution for a large-scale tennis exhibition featuring Ben Shelton, Nick Kyrgios, Aryna Sabalenka, and Naomi Osaka.
- Developed comprehensive event plans encompassing timelines, budgets, staffing requirements, and objectives.
- Managed logistics for venue operations, catering services, and accommodations to enhance overall event experience.
- Managed event personnel and volunteers to facilitate efficient operations and enhance overall attendee satisfaction.
- Directed photographers and videographers to guarantee comprehensive documentation of event activities.
- Collaborated with catering teams to create and implement menus aligned with VIP lounge event themes.
- Managed allocation of equipment, supplies, and personnel for events to enhance resource utilization.
- Utilized extensive industry insights to design and customize sponsor events that align with client objectives.
- Coordinated a strategic partnership with Atlanta Hawks and tennis athletes to drive mutual promotion of events and increase fan participation.
Event Manager
Atlanta Open
Atlanta, GA
08.2022 - 09.2024
- Oversaw coordination of venue setup and breakdown to ensure seamless event execution.
- Cultivated and maintained vendor relationships to optimize service delivery.
- Directed staff assignments to enhance workflow efficiency and service quality.
- Facilitated collaboration with sponsors, UPS and USTA, to drive promotional initiatives aimed at boosting event visibility and audience engagement.
- Facilitated vendor coordination to guarantee timely material delivery for events.
- Developed and implemented event plans, including budgets, venues, catering, décor, entertainment and special guests.
- Coordinated city permit acquisition and maintained adherence to operational regulations for successful event execution.
- Directed volunteer teams, ensuring efficient task execution and fostering positive team morale.
- Utilized event management software to streamline registration and scheduling processes.
- Negotiated contracts with vendors, securing favorable terms and cost-effective services for event essentials.
- Past roles for event includes Volunteer Coordinator, managing team assignments and event logistics.
Creative Director/Owner
BAM Marketing
Johns Creek, GA
12.2000 - 02.2022
- Major clients include Coca-Cola, Universal Theme Parks, McDonalds, Ronald McDonald House Charities, IHG, Johnson & Johnson and Publix.
- Managed logistics for Creative Insight Workshops for major clients, defining business issues, facilitating meetings, securing experts, and developing unique research immersions while overseeing venue, catering, illustrators, and supply logistics.
- Project manage all aspects of event production for unique meeting experiences – events have included day meetings for as small as 10 participants to week-long Global meetings for 170+ participants
- Event Planning responsibilities include securing venue and catering, organizing all AV needs, developing thematic design for the overall event which is used through meeting graphics, décor, relevant materials and premiums
- Coordinated team-building activities for client outings to enhance collaboration and engagement among participants.
- Managed business finances, processed payments to vendors and suppliers for services rendered.
Senior Creative Manager, Leisure Marketing
The Coca-Cola Company
Atlanta, GA
02.1996 - 10.2000
- Developed concepts, designed creative, produced, coordinated and implemented all brand-centre, strategy-based consumer marketing activation programs, including retail and event-based marketing programs for major sports properties and national leisure accounts.
Skills
- Event/Project management
- Marketing expertise
- Event budgeting
- Logistics coordination
- Social media knowledge
- Creative problem-solving
- Innovative thinking
- Team leadership and supervision
- On-site execution
- Guest relations
Timeline
Event Director
The Atlanta Cup
09.2025 - 12.2025
Event Manager
Atlanta Open
08.2022 - 09.2024
Marketing & Event Manager
USTA Atlanta
02.2022 - Current
Creative Director/Owner
BAM Marketing
12.2000 - 02.2022
Senior Creative Manager, Leisure Marketing
The Coca-Cola Company
02.1996 - 10.2000