Beth Solomonov
Oklahoma City,OK
Summary
Data-driven marketplace strategist with experience managing seven-figure advertising budgets, optimizing large SKU catalogs, and driving measurable revenue growth in multi-brand private-equity environments. Expert in Amazon Advertising (PPC + DSP), forecasting, cross-functional alignment, A/B testing, and operational optimization. Builds scalable reporting, enhances profitability through automation and process improvements, and partners closely with agencies, operations, finance, and executive stakeholders. Currently pursuing a Master’s in Data Analytics to deepen technical and statistical expertise.
Overview
8
8
years of professional experience
1
1
Certification
Work History
E-Commerce Manager
CFS Brands
Oklahoma City, OK
04.2022 - Current
- Lead marketplace strategy, advertising performance, and analytics for a multi-brand portfolio (~2,500 SKUs) in a private equity environment.
- Manage $1M+ in annual advertising spend, consistently delivering 6–8 ROAS and maintaining TACOS under 5%, directly supporting tens of millions in annual e-commerce revenue.
- Improve organic ranking and marketplace visibility by aligning paid search, SEO, retail readiness, and inventory strategies across multiple brands.
- Strengthen Buy Box stability by coordinating pricing, ad budgets, and replenishment timing—reducing missed sales opportunities during high-velocity periods.
- Support product relaunches for newly acquired brands, including category mapping, retail readiness audits, keyword discovery, listing optimization, and early-phase bidding strategies that protect conversion rate and visibility.
- Own the annual Amazon marketplace strategy, including revenue targets, advertising budgets, promotional planning, and operational forecasting.
- Manage multiple advertising agencies, setting strategic direction, validating recommendations, and driving continuous improvement through weekly performance reviews.
- Develop and present performance reporting to senior leadership, translating complex data trends into actionable business decisions.
- Provide pricing and promotional recommendations based on competitor monitoring, advertising efficiency, consumer behavior trends, and margin analysis.
- Led a cross-functional A/B-tested project to reduce out-of-stock risk by automatically reducing bids on low-inventory SKUs.
- Built an advanced Excel-based Stock Monitor dashboard, updated weekly, to give leadership real-time visibility into inventory risk, lead-time exposure, and revenue at risk.
- Partnered with IT and the Data team to pipe Amazon data into Snowflake, supporting scalable reporting and enabling the creation of a Power BI dashboard that mirrors the Stock Monitor with automated refresh.
- Developed templates and SOPs for launch forecasting, bid strategies, keyword expansion, and ongoing optimization, improving consistency across brands.
E-Commerce Advertising Analyst
Jasco
Oklahoma City, OK
04.2021 - 04.2022
- Executed paid media strategy and analytics for Amazon, Walmart, and Home Depot across a broad catalog of consumer electronics and home improvement SKUs.
- Managed and optimized PPC campaigns across multiple retail media platforms, including Vendor Central, Seller Central, Pacvue (Walmart), and PromoteIQ (Home Depot).
- Improved CPC efficiency, CTR, and conversion rate through refined bid strategies, keyword expansion, and audience optimization.
- Built analytic frameworks to evaluate promotional ROI, margin impact, and multi-channel performance differences.
- Collaborated with category teams to provide insights that influenced pricing strategy, catalog cleanup, and promotional calendar planning.
Conversion Rate Optimization Analyst
APMEX
Oklahoma City, OK
09.2018 - 04.2020
- Supported digital optimization initiatives for one of the largest online precious metals retailers.
- Designed and executed landing page experiments using HTML, CSS, JavaScript, Google Optimize, and Dynamic Yield.
- Conducted A/B and multivariate tests that improved user experience, reduced friction, and increased site-wide conversion rates.
- Leveraged Google Analytics to identify behavioral trends, funnel drop-off points, and test opportunities.
- Collaborated with product, merchandising, and marketing teams to translate test results into broader business decisions.
Education
Master of Science - Data Analytics
01-2026
Master of Philosophy - International Politics
Zhejiang University
China01-2017
Bachelor of Science - Finance
Oklahoma City University
01-2012
Skills
- Amazon Advertising (PPC DSP)
- Marketplace Growth Strategy
- SKU & Catalog Management
- Budget Ownership & Forecasting
- Pricing Strategy
- Conversion Optimization
- Keyword Expansion
- Cross-Functional Leadership
- Agency Management
- Power BI
- Excel Automation
- Snowflake
- Inventory & Demand Planning
- A/B Testing
- Product Launch Strategy
- Marketplace Analytics
- Amazon Advertising Console
- Vendor Central
- Seller Central
- Pacvue
- PromoteIQ
- A/B Testing Tools
- Google Analytics
- HTML/CSS/JavaScript
- Power Automate
- JIRA
- Team Foundation Server (TFS)
- Web Development
- Java
- Intro to C
- Android Basics
Certification
- Web Development (2020)
- Java (2020)
- Intro to C++ (2020)
- Android Basics (2018)
- Income Tax Certified (2018)
Languages
- English (Native)
- Russian (Basic)
- Mandarin (Basic)
Timeline
E-Commerce Manager
CFS Brands
04.2022 - Current
E-Commerce Advertising Analyst
Jasco
04.2021 - 04.2022
Conversion Rate Optimization Analyst
APMEX
09.2018 - 04.2020
Master of Science - Data Analytics
Master of Philosophy - International Politics
Zhejiang University
Bachelor of Science - Finance
Oklahoma City University