Beth Sturm Lonsinger
Summary
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
34
34
years of professional experience
Work History
Metalsmith
Beth Lonsinger Studio
03.2016 - Current
- Showcased personal artwork in various exhibitions, boosting brand recognition within the art community.
- Developed strong relationships with suppliers and vendors, ensuring access to premium materials at competitive prices.
- Kept abreast of emerging artists and techniques through continuous professional development opportunities such as workshops and attending ECU's Material Topics.
- Maintained a clean and safe studio environment through diligent adherence to safety protocols regarding equipment usage and material handling procedures.
- Took all of the product photography on studios website
- Handled administrative tasks such as invoicing and budgeting.
- Founder and host of The Metal Barn Sessions, a 5 day consortium of metalsmiths with special guests such as Bob Ebendorf and Timothy Lazure.
Owner/Artist
Garwood Design
01.2009 - 09.2015
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Sold my original, handmade jewelry designs at Juried fine craft shows in both retail and wholesale markets such as : *American Crafts Council shows, *One of a Kind, New York, *Niche, Las Vegas, *Buyers Market of American Craft.
- Designed and erected trade show booths
- Photographed work for Print and digital media
Store Owner
Beads-N-More Inc. D.b.a. The Bead Mine
10.1991 - 01.2011
- Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
- Monitored financial performance with regular budget reviews, identifying areas for cost reduction or revenue growth opportunities.
- Managed the daily operations related to customer service, employee and inventory management, budgeting, and marketing.
- Negotiated contracts with vendors, suppliers, and customers.
- Maintained a clean, organized, and visually appealing store environment to create an inviting shopping experience.
- Implemented marketing campaigns across multiple channels such as email newsletters, social media platforms or print advertising.
- Conducted market research into current trends in fashion jewelry design to inform future product development plans.
- Performed quality control checks on incoming shipments from suppliers before storing them away safely.
- Managed inventory levels of raw materials and finished products to ensure adequate supplies were available at all times.
- Attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Designed and created custom jewelry pieces for individual clients, using a variety of materials including gold, silver, diamonds and gemstones.
- Collaborated with clients to develop designs that met their aesthetic needs while adhering to budgetary constraints.
- Provided technical support to customers regarding product use, care and maintenance of products.
Education
Metals/photography
Penland School of Craft
Spruce Pine, NCWelding
Mayland Community College
Spruce Pine, NC01-2025
Small Metals/Jon Havener Instructor
Kansas University
Lawrence, KS01-1991
Metalwork/Wendy Ramshaw Instructor
UCLA Extension, Royal College of Art
London, England01-1989
Metals, Lynda Watson Instructor
Cabrillo College
Santa Cruz, CA01-1989
Affiliations
- Toe River Arts Council Member
- Southern Highland Craft Guild Member
- Florida Society of Goldsmiths Member
Timeline
Metalsmith
Beth Lonsinger Studio
03.2016 - Current
Owner/Artist
Garwood Design
01.2009 - 09.2015
Store Owner
Beads-N-More Inc. D.b.a. The Bead Mine
10.1991 - 01.2011
Metals/photography
Penland School of Craft
Welding
Mayland Community College
Small Metals/Jon Havener Instructor
Kansas University
Metalwork/Wendy Ramshaw Instructor
UCLA Extension, Royal College of Art
Metals, Lynda Watson Instructor
Cabrillo College
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