BETH USREY

Talented Vice President with excellent employee development, customer service and analytics skills coupled with more than 20 years of experience. Comfortable giving engaging presentations to clients to drive new business, expand accounts and establish brand profile. Excellent team builder and leader of initiatives.

• Strategic Planning / Execution / Finance, Developed global marketing strategy for SafTest product line which included full P&L and A&P responsibility, product development, marketing material content generation and creation, and sales strategy. Played a critical role in the redesign of the entire product line., Created product line turnaround strategy, with anticipated 25% growth in 2017., Directed cross functional team to redesign manufacturing process, develop procedures, and quality processes to ISO 9001 compliance., Developed 3-year sales and marketing strategy, including global product launch (NA, APAC and EMEA)., Developed, along with subject matter experts at all levels, a Quality Control Department strategic plan encompassing all FDA compliance requirements., Developed 12-month rolling forecast model for quick and easy access to critical data for company’s entire product line (approximately 100 products containing nearly 300 SKUs) for decision making purposes.
• Project Management, Ongoing success in project management has hinged on ability to:, - Identify and engage value-added individuals, bringing them together into a highly functioning team., - Influence, recognize, and utilize valuable feedback from team members, and integrate into project., - Organize, pay attention to detail, and meet deadlines and budget requirements., Developed and implemented a custom FDA idea submission format for 40+ contractors to utilize., Team Lead for year-long capstone project of EMBA program. Identified target company and organizational need; coordinate all activities between team, client, and faculty; developing solutions to meet client challenges., Established project team across several sites to recreate existing biochemical product line for global relaunch., Created a Grant Program for academic researchers to publish articles utilizing MP Biomedicals instruments.
• People Development / Influential Leader, Candid and authentic leader, whom others trust and turn to for personal development and advice in dealing with difficult situations., Led 15+ inspectors for successful and timely completion of baseline inspection., Successfully trained, led, influenced, and motivated several teams comprised of individual contributors, supervisors, managers, and executives through the development of a remediation plan., Identified need, developed, and delivered site wide company education programs., Brought a diverse, matrix team together to successfully redesign and relaunch the SafTest product line., Sourced, hired, and managed subject matter experts in support of SafTest initiatives.
• Marketing, Effectively managed a $400k marketing and advertising budget., Successfully led initiative to rebrand company from RFP to commercial roll out., Directed the entire product launch process from pre-production activities through commercial marketing for >15 timely and successful product launches., Wrote all technical content for sales and marketing materials and website for SafTest product line., Developed SafTest training materials for internal (global) sales and marking staff., Trained all global sales and marketing staff on product line, target markets, and target customers., Adapted product portfolio based on customer feedback including on-site customer training program, enhanced technical support, and customer service initiatives.
• Account Management / Business Development, Established a communication process for internal and external stakeholders; performed analysis and delivered output directly to FDA and executive management., Retained and grew pre-filled syringe business by 102% in an environment with intense competition., Cultivated account relationships during an acquisition transition by delivering outstanding customer service., Managed #1 sales territory, including 2 of the top 10 accounts in the country and several IDNs., Analyzed customer contracts and overall performance to drive compliance and increase sales., Developed strong, trustful relationships with top 100 accounts during a difficult time of transition., Grew Specialty Injectable Pharmaceutical (SIP) business 110% in 2nd half of 2014 and 113% in 1st half of 2015., Won the only 2 district contests offered for a new product launch in first half of 2015., Won Circle of Excellence Award, given to top 5 out of 120 sales managers.
• Regulatory Affairs, Developed a deep understanding of FDA and cGMP requirements, including guidance interpretation and implementation, resulting in facility compliance., Developed strong technical writing skills for FDA submissions, internal procedures, and reports., Interpreted technical reports submitted by development, validations, and operations to ensure compliance with current FDA and cGMP regulations; provided feedback for incorporation into reports., Developed implementation strategy for site in response to regulation changes.