Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Bethany Binkley

ST. CHARLES,MO

Summary

Creative Web Content Writer with 4 years of experience producing copy for online presentation.

Develops schedules of thematic content for publishing, researching and authoring engaging materials to drive web traffic and increase company visibility. Passionate writer crafting targeted pieces to maximize impact on consumers. Content Writer exhibiting the ability to think critically. Innovative, detail-oriented, and driven. Talented professional good at multitasking, organizational and verbal and written communication skills. Expertise includes writing content on diverse topics for use in different media.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Seasonal Sales Associate

Hot Topic
07.2023 - Current
  • Developed new client relationships by actively engaging with potential customers and highlighting the benefits of our product offerings.
  • Processed and organized new shipments
  • Sign up clientele for loyalty program and notify them about coupons on their account
  • Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
  • Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
  • Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
  • Assisted in training new staff members on company policies, product information, and sales techniques for a seamless onboarding experience.
  • Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
  • Used in-store system to locate inventory and place special orders for customers.

Web Content Specialist

etrailer.com
06.2022 - 05.2023
  • Test merchandise and partner with in-house experts, videographers, designers, and marketing team
  • Reduced bounce rate by implementing an intuitive site structure and effective internal linking strategy.
  • Collaborated with marketing team to develop engaging social media campaigns that drove website traffic.
  • Optimized website performance by regularly auditing site content, identifying areas for improvement, and implementing necessary changes.
  • Developed informative, visually appealing infographics that enhanced reader understanding of complex topics.
  • Improved brand visibility online by crafting compelling, share-worthy content that resonated with target audience.
  • Monitored online presence using analytics tools such as Google Analytics to track progress toward established goals.
  • Maintained consistency in voice and style across all web content to establish a strong brand identity.
  • Conducted thorough competitor analysis to identify gaps in the market, informing strategic content decisions.
  • Edited and proofread fellow team members'' work, ensuring consistent quality across all published materials.
  • Contributed to the establishment of successful long-term client relationships through consistent delivery of exceptional web content services.
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Completed thorough research into assigned topics.

Sales Associate

USA Resale
03.2021 - 05.2022
  • Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
  • Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
  • Contributed to visual merchandising efforts by creating eye-catching displays that showcased products effectively and enticed shoppers to make purchases.
  • Provided personalized shopping experiences for repeat customers by remembering their preferences and offering tailored recommendations.
  • Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
  • Enhanced team productivity by fostering a positive work environment and providing support to colleagues as needed.
  • Prepared merchandise for sales floor by pricing or tagging.
  • Managed returns, exchanges and refunds in accordance with store policy.
  • Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.

Education

Bachelor of Arts - Creative Writing

Webster University
St. Louis, MO
05.2023

High School Diploma -

Bixby High School
Bixby, OK
05.2019

Skills

  • Critical Thinking
  • Payment Processing
  • Creative Writing
  • Video Scriptwriting
  • Deadline Oriented
  • Copywriting
  • Order Processing
  • Editing and Proofreading
  • Customer Needs Assessment
  • Client Account Management
  • Problem-Solving Skills
  • Teamwork and Collaboration

Certification

Content Creation | Digital Marketing | Data Interpretation

Timeline

Seasonal Sales Associate

Hot Topic
07.2023 - Current

Web Content Specialist

etrailer.com
06.2022 - 05.2023

Sales Associate

USA Resale
03.2021 - 05.2022

Bachelor of Arts - Creative Writing

Webster University

High School Diploma -

Bixby High School

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