Nature of Work
  
Open Until Filled:
  
The Lottery Commission currently has a vacancy for a Lottery Marketing Specialist, Senior. Recruitment is ongoing and interviews may be scheduled at any time. This advertisement may close without notice, so be sure to apply as soon as possible to ensure consideration for this vacancy.
  
Nature of Work:
  
Under limited supervision, reporting to the Deputy Director of Marketing, performs highly responsible technical and analytical work to manage, monitor, and evaluate the traditional lottery gaming system contract, develops contract specifications for advertising and other marketing related agreements as assigned, manages the corporate retail sales management program for the WV Lottery to include routine sales analysis and review, recommends sales strategy and implementation of both in store and field sales promotions to Deputy Director using industry best practices in retail sales and account management. Serves as liaison to the vendor for the marketing and sales deliverables per the gaming system contract. Develops weekly, monthly and ad hoc sales analysis. Assists in the development and implementation of the instant scratch-off ticket process. Work is performed within the lottery statute, regulations, polices, procedures and vendor contract agreements. Preference will be given to candidates with previous experience in retail or field sales or candidates with a master's level degree in business, marketing, or related field. Applicants are subject to an extensive background investigation by the WV Lottery Security Division. No person shall be appointed, employed or continue to serve in any position or employment with the Commission who has been convicted of any violation of the lottery law or any felony or any crime related to theft or gambling or involving moral turpitude. The commission shall remove or discharge any person as convicted. Performs related work as required.
  
Click The APPLY Link Above To Apply Online. Do not use a paper application unless you cannot apply online. If you must use a paper application due to disability or other valid reason, please call our office (681) 313-2704 (8-4:30pm) for special instructions. 
  
IMPORTANT: Your eligible score will be based on information provided in your application; therefore, make sure your application is detailed and complete. You may attach a resume and other documents; however, you should NEVER enter "See Resume" on the application. You MUST complete ALL parts of the application, including the Work Experience section. NOTE: Jobs on your application that do not have a salary amount will be considered volunteer and will NOT be counted as qualifying. Estimate salary if necessary.
  
Job Interest Card: You may complete an online Job Interest Card at our main jobs page to receive an email notice anytime jobs not currently available for application are posted. Note: ONLY recruitments not currently open will appear on Job Interest Card notifications so please check the current listings thoroughly to avoid missing an opportunity.
  
As a condition of employment, an inquiry into job-related information will be completed which may include, but not limited to, criminal records, abuse registry records, driving records, employment history, and education and training. Failing to cooperate with this process, providing false and incomplete information, or discovery of disqualifying information will result in denial of or dismissal from employment or denial of transfer irrespective of when discovered. Examples of Work
  
(Any specific position in this class may not be assigned all of the duties listed, nor do the examples listed cover all of the duties which may be assigned.)

* Plans and implements a comprehensive public relations program for the West Virginia Lottery; represents the agency in liaison capacity with the news media, gaming industry, legislature and the public. 
* Writes or directs the writing of news releases, speeches and related materials on Lottery promotions and events, revenue projections and sales; responds to inquiries from news media, legislature, gaming industry and the public. 
* Supports Lottery promotional events through media relations; advises senior Lottery management on public relations concepts and strategies. 
* Writes and updates rules and regulations for Lottery nightly drawings; oversees Lottery nightly drawing staff. 
* Develops, coordinates, implements and evaluates all advertising for the Lottery to include television, radio, newspapers, outdoor advertising, Point of Sale and other media. 
* Collaborates with the Lottery's advertising agency of record in the creation and development of advertising concepts to final production, creation and implementation of media plans, and production of advertising for all media outlets. 
* Assists in the development and management of the Lottery advertising budget; analyzes budget and cost of advertising; reviews media purchases. 
* Oversees the in-house production of Lottery newsletter, reports and other publications. 
* Sells advertising banners, posters and other materials. 
* Utilizes desktop design software for creation of designs to be submitted to printing and production companies. 
* Takes photographs for use in Lottery advertising and promotional campaigns.
  
Knowledge, Skills and Abilities

* Knowledge of marketing and sales principles and practices. 
* Knowledge of public relations and journalism to include news writing, reporting and editing. 
* Knowledge of advertising principles and practices. 
* Knowledge of the West Virginia Lottery law, rules, policies and procedures, organization and games and products. 
* Knowledge of the legislative process. 
* Knowledge of desktop publishing software and techniques. 
* Skill in the use of digital photography and desktop publishing software. 
* Ability to plan and implement an effective public relations program for the West Virginia Lottery; ability to effectively represent the agency with the news media, gaming industry, legislators and the public. 
* Ability to write news releases, speeches, newsletters and other compositions. 
* Ability to oversee the creation and implementation of advertising concepts and media plans and production for television, radio, newspaper, outdoor and Point of Sale advertising. 
* Ability to publish newsletters, annual reports and other publications. 
* Ability to oversee a multi-million-dollar advertising budget; ability to analyze advertising costs and review purchases. 
* Ability to maintain effective working relationships with advertising contractors, retailers, gaming industry officials and the public. 
* Ability to express ideas clearly and concisely, orally and in writing.
  
Minimum Qualifications
  
Training: Bachelor's degree from a regionally accredited four-year college or university.
  
Substitution: Experience as described below may substitute for the required training on a year-for-year basis.
  
Experience: Five years of full-time or equivalent part-time paid experience in statistics, mathematics, public relations, journalism, communications, advertising, marketing, sales or closely related field.
  
Substitution: Master's degree from a regionally accredited four-year college or university in a closely related field may substitute for one year of the required experience.
  
Special Requirement: Must have a valid Driver's License.
  
NOTICE: If you are claiming college or other post-high school education or license, you MUST attach or provide by mail a legible copy of your OFFICIAL education transcript, license or training record. YOU WILL NOT BE CONSIDERED FOR EMPLOYMENT UNTIL THIS VERIFICATION HAS BEEN RECEIVED. To avoid missing a job opportunity, it is important that you provide this verification as soon as possible. You only have to provide this verification one time. It is not required with every application. Attach documents to the online application, or via email to: applicantservices@wv.gov, FAX: 304-957-0396, or mail to: Division of Personnel, Building 3, Suite 500, 1900 Kanawha Blvd. E., Charleston, WV 25305.

Marketing Specialist

Lottery Marketing Specialist, Senior

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